Jobs: Olga Brukovskaya founder Choister

What do you do in your work?

I define myself as a marketer - and many are deeply involved and engaged in precisely this direction. But the functions and formation last I head.

Three years ago, we set up with partners Choister. This smart property search and a tool for professional realtor.

What is your occupation?

I have two professional education. The first - sociological, graduated from Moscow State University named after M. IN. Lomonosov. Second - business administration, University of Berkeley, 2013.

Currently, I teach internet marketing business school RMA. The question that must know and people working in marketing, students often ask me. Always say that the most important thing - the adequacy, logic and critical thinking. The rest you can invent or read. Also, for the marketer, in my opinion, it is important to have a technical mind.

What are your strengths and weaknesses?

Forte, I would call empathy, and many weaknesses. Lead to a perpetual unequal battle in three directions:

• control-phreaking;
• temper;
• subconscious desire to seem right and good.

With advances in these three directions, in fact, connected by major advances in professional and personal life. Also help to achieve success stubbornness, fear of failure, gentleness, humor and ambition.

How does your workplace?

I use the MacBook Air. I chose it because it needed a lightweight laptop with a reasonable screen size. Over time used to it and I can not exchange for anything. Phone - iPhone.

Gadgets buy in San Francisco, where I live most of the year, once with insurance-autocorrect. For such insurance in cases of failure, you can change to a new phone three times. With the technique appeal rather messy. I have broken the phone two or three times a year is stable, the laptop once a year turns out to be filled with water. Therefore, this insurance for my salvation.

BY

Browser - only Chrome. There are set all bookmarks (and a lot of them!), And expansion. I have several users work, personal, family, educational. In each of your bookmarks, extensions, and «Google. Disk". Depending on what I do, I choose the desired user. Often two or three of them are open in the browser at the same time.

I use the desktop version of Gmail, which I have set up a complex system of filters and notifications. Important extensions notifier opening recipients of my emails (Bananatag) And of clicking on embedded links, and files. I am using several overlapping extensions, choosing the most convenient, and then delete the old, the new connect. In general, everlasting A / B-test.

On the laptop is also worth Things task manager. It is a real happiness for $ 50. I never enjoyed anything more convenient. On Layfhakere, by the way, there good review on him. And by the way, yes, I read Layfhaker.

An interesting experience for me with text editors. Oddly enough, often I use the window «Google. Interpreter ", since the service does not impose its own pattern. When you copy text automatically adopts the font setting of the place where is inserted, - the text of the letter, «Google. Documents "and so on.

Of messengers it's best right now Telegram: group chats, interesting channels available from the web version and mobile applications. Unlike colleagues who do not use Skype - or do not like the quality of communication or interface.

Instead of using Skype Zoom. I advise everyone to jump on it - the quality of communication is much better, well holds telephone and video conferences with many participants, it is convenient to create a conference and invite participants. You can record, display presentations, create recurring calls.

Applications on your phone

Phone is always in hand. But often muted. Alert immediately disconnect. Leaving only notice that every hour you need to drink a glass of water, even from the messenger, which writes partner for Choister, and from my mother.

I have the phone set US App Store. Therefore, for example, a Pokémon no problems I did not have. To download applications from the Russian store, use a friend's account record.

The most popular application - mail. It is followed by instant messenger, planner and zoom-conference.

Mobile version of the tracker of my tasks - Things - cost about $ 10. In my opinion, it's worth it: well-marked tasks for today, a week ahead, and those who would like to do at least one day in the future. You can start a group of tasks, keep a list of books and movies. When everything is in one place, it is convenient.

Must-have for me - with rain noise application. I turn when you need to calm down and focus. Unlike many colleagues, I can not work with the music. It is best to help focus the silence. So often I wear earplugs in the office.

Another of the useful:

• Sign now - to sign documents.
• UpdateZen - for the control of different areas of work of employees and preparation of concise reports.
• Slideshare - use instead of "Wikipedia". When I was interested in a topic, go read the presentation.
• Wunderlist - shopping lists; comfortable that the problem can be fixed for individuals.
• Task Rabbit - an American YouDo.
• Time Buddy - is indispensable when you need to create a call for four people, each of which is located in different time zones. The application automatically selects a convenient time for all participants.
• Between - an application that we use together with her husband. It's such a private social network where we share with each other photographs, leave notes and so on.
• Splitwise - also use together with her husband for control of the family budget. The application allows you to record, who, where, what and for whom paid.
• Power Nap - it is not always possible to respect, and this app saves me literally. To sleep during the day, I go to the meeting room, move it two sofas and run the sleep cycle in PowerNap.
• Shelly - advise girls. Through this application, you can order a manicure at home or in the office.

Is there a place in your paper work?

Long thought, why in some cases, continue to use the paper. I realized that the tasks are systematized differently in my head. A new scheme, for example, it is easier to draw than to pick up under her task manager.

So I use the paper to organize tasks and description of the processes unfolding of complex situations "on the shelves". For example, when you want to fit in my head undescribed, but the concept of business processes or the interests of the parties.

When I planned many diverse cases (haircut, meet grandma at the airport, send sister medication for dogs, to prepare for the two meetings, and so on), I write lists, sharing of business them. To do this, right in the notebook divide tasks into categories (work, personal life, etc.), stamped rating and executed depending on the priority.

What is in your bag?

Bag I have a little, over her shoulder. In her money, cards, keys, and mascara.

Everything else - in a backpack. And there's some kind of a mess. :) Of Useful: portable Internet, second phone, print, bananas and money.

How do you organize your time?

My rules for the organization of life are based on this philosophy: people want and should live life effectively, and every man for himself chooses what is this efficiency is expressed.

For me the main thing - happiness and self-realization. I want to be happy all the time and be creative in their life.

I do not put the head of their money value, but still understand that they provide comfort. So I never work for free or for less than the fair market value of my work. Exception: 10% of professional time on a voluntary charity, teaching, helping friends and investment of personal time in the business when it is reasonable.

In the first years of work, in my opinion, useful method of time management Gleb Archangel. But when the "learn to walk" starts "energy era." We have to allocate longer time, and energy, that is, their intellectual, physical, spiritual and emotional energy resources.

And if you spend it, you need to replenish. When this problem is solved, everything is in harmony, you are happy.

I try to strike a balance in everything. Here are some of my rules of organization of life and efficient operation.

1. In the vast majority of cases do not work more than nine hours a day. Do not pay more than four or five hours on something "physical", such as presentations, newsletters, manuals, meetings. About three hours a day, I think, analyze, accept workers and professional solutions. Under intellectual activity otvozhu morning, the most effective for me to watch.
2. Do not take on excessive commitments and not to steal resources consecutive days. I try to control the number of daily tasks and take breaks in between (10-15 minutes to release the head). Most often, in between playing in Match-3 and I did not speak. This time I was included in the working. Switching - part of the job.
3. Every day do something that feels good, but not directly related to professional activities.
4. If you understand what I am now unproductive, just get up and leave. I am doing something for which productivity is needed. Can, for example, go for a manicure. The converse is also true: if I have to "develop", remade a lot of things, but this is already one in the morning, I do not stop for four hours will not go to sleep until efficacy is exhausted.
5. Messengers and other communication otvlekalki check the schedule. Sometimes it does not come to the phone, because I understand that the call will distract me from the task, and a repetitive dive after the conversation takes a lot of time.
6. Do not work on weekends. Not always, however, it turns out - still do a startup. But as a rule, on weekends fill up forces with the help of a hobby and change activity. Sometimes I need a day or two to be alone with him, then leave for another apartment or cottage. Husband treats with understanding. Healthy family relationships all help to feel happy. Communication with her husband makes a large amount of energy and effort - that's my spare battery.
7. Drink a glass of water per hour and avoid snacking.

What's your daily routine?

I try to wake up early. Smart alarm clock wakes me up at the right time according to the sleep cycle. It helps to be cheerful, full of energy, to be in a good mood.

On the wall beside the bed, in the best traditions of the genre naive hanging motivating plate.

This is the first thing I see when I open my eyes.

My most productive hours - from 08:30 to 11:00. During this period, I try not to put meetings, do not assign calls, do not keep correspondence with the staff. In these hours I ponder the important work tasks and problems, make decisions, analyze and structure information. Morning spend one, or at least with me not talking. To perform mechanical work most effectively turns night.

How to pass the time in traffic jams?

On the road and in their spare time listening to audiobooks and podcasts, I read the "Wikipedia". To relax, switch or clear mind, playing games. I'm a big fan of the genre Match-3.

To listen to the audio books using the application "Look!" And "book aloud». In the first a little more than a library, the second nicer interface.

What's your hobby?

For a hobby I take very seriously. But every one to two years to change them.

My firm conviction - devoting all their energy just work, it is impossible to be in it an effective, self-sufficient and happy.

Now I have two hobbies.

• I do twice a week with a singing teacher. Very much I love to sing. This is a good way to cheer up and throw out the negative. Sometimes write songs. The plan is, when typed ten pieces, my friend Mariana Scheinin arrange concert.
• Helping her husband's family in the development of the family business.

In svokra has its own apiary in Lgov (Kursk region). The second generation of the family is engaged in bees. In winter they are fed only with honey (no sugar!), Spring and summer are taken to the field with the most delicious herbs and flowers. Honey turns sweet, gentle. Now everything is just at the stage where I can help by doing what I love, - marketing arms. The work has long been doing over the management and strategy, and in the "family business Wind" fully disengage. :)

I generally like to work with your hands. This includes anything, beginning with murals and finishing upholstered sofas (not kidding, just last weekend, was engaged).

Layfhakerstvo from Olga Brukovskaya

books

• Marketing I advise everyone to read Mark Stevenson, "Your Marketing - sucks."
• read Stephen Covey and his personal effectiveness "Seven Highly Effective People Skills».
• The book is about energy management - "Life at full power!"Jim Loher and Tony Schwartz.
• In fiction favorite writer - DovlatovAlways I read it on vacation. Also like detective stories Akunin.

Movies and Series

I like Soviet films, all the classics, from "Moscow Does Not Believe in Tears" to "Pokrovsky Gates." From modern - good comedy and films about the salvation of the world. From the last - "London Has Fallen».

Favorite director - Pedro Almodovar. He does not belong to these categories, but I love it for the look on the woman, her life, love and professional fulfillment.

Favorite TV shows: "birthplace», «Americans», «Gray's anatomy», «House of cards"And"The Big Bang Theory».

Videos and Podcasts

I like almost everything that is read in the lecture "Direct speech». To invite public figures, writers, scientists.

In the car, often I listen to podcasts, mostly nauchpop.

Blogs and Websites

I do not read the socio-political, social and crime news. I try to stop the flow of negative information, as very emotionally perceive things. All the most acute and important to me carefully recounts husband. Looks, by the way, this is quite amusing: we sit in the car, it includes news, I put on the headphones and turn on the audiobook.

From professional read Business Insider, TechCrunch.