Jobs: Alexander Feoktistov, director of business development service "Yandex. Market "

What do you do in your work?

I am the Director of Business Development "Yandex. Market ". Responsible for the distribution service, which includes the performance marketing, the growth of the mobile app installs, distribution "Adviser"Integration with other external and internal services.

The second part of the work - a partnership with other companies, the implementation of joint projects. If you think you can do a joint project with "Yandex. Market "is likely to need to talk to me. :)

In "Yandex. Market 'work since 2011, often acting on behalf of the service at specialized events. Also I teach a course on marketing strategy and competitive analysis in "Netologii».

What is your occupation?

From school I wanted to become a programmer. Probably because the computers involved, and anything related to them, in addition to programming, then was not known. In the 1990s, it was difficult to believe that computers are everywhere and firmly come into our lives.

In 1998 I entered the Novosibirsk Aviation Technical College on mathematics-programmer. I studied for four years, but did not write a diploma and left. Nevertheless, received then the knowledge of mathematics, modeling, statistics, algorithmization now helping in the work.

After working to a typesetter in a newspaper. There he began to write lyrics, and then entered the Faculty of Tomsk State University, Department of Journalism. Until we learn, was a branch of the Faculty, so now I have a diploma of journalism on "a variety of genres of Internet journalism."

I do not regret the time spent. The University provides a good basis for the development of new knowledge, it helps to think unconventionally. It is impossible to know how to solve every problem that may arise. To find a solution, to understand enough in principle solve such problems.

In addition, much of fiction, I never would have dared to read on their own.

After university, he wrote and edited, that is, we can say with a degree in some time worked. Then he went to the PR, engaged in organizing conferences.

Marketing studied himself through books and courses. In the market everything is changing too fast to stop learning after university. A person engaged in the marketing and communications, should be very quick thinking. It must have an open mind, flexible thinking. Suddenly, it may be that you do not understand, and this is normal, it is important to change the position and learn quickly.

What are your strengths and weaknesses?

If you believe the Jung and his classification of personalities, I rather irrational people. In the first place I have is intuition, and only then thinking. This has both pluses and minuses.

The main disadvantage - I do not like routine tasks. The main plus - can quickly switch between tasks. The more complicated they seem, the better.

External stimuli do not knock me out of the stream, on the contrary, help to stay in it. When studying at the university and had read a lot, all the time involved in parallel television or talk radio. Now if I write some text, in parallel I can listen to some podcast or interviews. Unfortunately, I do not understand anything of what is happening in the background, and it would be useful.

How does your workplace?

We sit in one open space with colleagues from marketing service "Yandex. Market ", which is convenient, because we often crossed in the implementation of projects.

Working laptop - MacBook Air 13 ". Use it in the office and at home, so there are no problems with synchronization.

Approximately half of the working time is spent on internal and external meetings, so I refused to external monitors. For Excel, Email and presentations is enough laptop screen. Houses worth NAS WD MyCloud, which stores photos and automatic backups.

worth landline office phone on the table, which I almost never use, all calls go to mobile. Column Sven, some notebooks and a mug with small bills and coins from around the world. Headphones Sony MDR-XB450AP bought recently to replace others of the same brand, have served more than seven years.

The main mobile phone today - Xiaomi Mi4. A few years enjoyed just iPhones, but last year decided to try himself in the role of the android-user and bought a new flagship model at the time. Honestly, getting ready to experience difficulties, but the shell MIUI She was so friendly, that stayed on her. iPhone, eventually went into the car and serves as a navigator.

Software and mobile applications

The main working tool - a browser. I have several of them, each with its own task.

"Yandex. Browser "- the default browser, which is used in all domestic services company, edit documents, listen to music and so on.

In it found some useful additions.

• Pocket - my main way to put off reading something for the future.
• Clearly - sometimes come across pages that something difficult to read because of the design and expansion of its clean.
• SaveMyTabs - allows you to copy links to all open (or selected) tab to the clipboard, and then I have them sent to Evernote. I do not like when many tabs open, I try to keep your browser clean.
• qSnap - knows how to make a screenshot of the entire page, not just the visible portion.
• LastPass - saves an enormous amount of time. Stores all passwords, warns that some of my accounts could be compromised, stores data cards and works in all browsers and platforms.
• Ghostery - can hide you from intrusive tracking codes. In the "white list" included all decent sites and proven analytics and advertising services. Never block the ad, but also become a victim of "social phishing" is not desirable.
• And our "Advisor", of course.

In Firefox logged under several service account "Yandex" and other services. For example, look at the distribution interface, admin panel "Market", walk into our advertising accounts. Therefore, a set of extensions are purely utilitarian, "Yandex. Metrics "(for quick access to our statistics), Firebug, ColorZilla (for color code), MeasureIt (to measure screen).

Third browser - Opera - use with slow internet. There is included a turbo mode, you can quickly cut all advertising, flash, and turn the pages FriGate to access sites from anywhere in the world.

In a separate mobile browser to work I do not, there is a major "Yandex. Browser". Also sometimes I use UC Browser to work in conditions of poor connections or roaming with disabled pictures, advertising and traffic economy mode maximum.

An important application is for me to Evernote. In it, I write lyrics, record your purchase, long-term objectives, summaries of all reports and presentations. In Evernote lie passport numbers, rights, their photos, important phone numbers, lists of documents for public services. There I send business cards via a mobile app, subway maps, directions and everything you might need abroad. In general, it is the main address book, in which there is everything that you do not want to lose.

Corporate e-mail and calendar applications live in the standard MacOS. Presentations do in Keynote, and Microsoft Office is worth to work in Excel and opening incoming documents.

Personal mail in Gmail lives ever since, when the service has been in beta. Fully moved to the Inbox app on the desktop and phone.

Messenger on the laptop, only one - Telegram. He is a major in the phone. I do not use any WhatsApp, Viber no, no other chats, Skype and run only for a particular call.

Also in the laptop has several small utilities that improve the life:

• f.lux - change the color to a warm evening.
• ControlPlane - understands when I'm in the office, and starts the desired application.
• Calendar + - I do not understand why this function is not in the default MacOS.

The smartphone I do not have games of the killers of time only social network. While Facebook for me rather a work tool - there are all my partners, some clients and colleagues. This is a fairly easy way to communicate with people without exchanging phone numbers.

Of interesting several applications for languages, "Yandex. Translator "and« Google. Translator », Multitran (so many definitions I have not found anywhere else), Skyeng (doing at the school, through the application convenient to teach the word) and DuoLingo (pretend to recall French).

And a few applications for travel:

• App in the Air - saves a lot of time at the airport. Shows the output from gate, departure time, flight changes, stores the information about the program loyalty "Aeroflot" and now also can automatically record and send mail boarding pass.
• Moovit - an indispensable app if you need to use public transport abroad.
• WiFi Map - Easy to save bandwidth. Attached great number of passwords to access points.

Is there a place in your paper work?

I have two notebook: in one recorded tasks for the day, and in another - my thoughts. For example, all presentations first pounce on paper. Also I take notes during phone calls. Freehand convenient to carry out simple visual computing.

Paper books are not read - all literature is placed in a Kindle Paperwhite. It usually lies next to the bed to read before going to bed; I take it with you in all your trips. Simultaneously read six or seven books. This allows you to always pick up the product in the mood.

The Kindle has a great function of quotations and notes, which are then through the service clippings.io conveniently exported into different notes Evernote.

The reader of the book through the load Calibre. Books that are only going to buy, lay in a basket on the "liters" and waiting in the wings.

What is in your bag?

A little bit, I try to go light. Tommy bag itself for three years, bought it on the occasion of New York with a big discount, and it was very comfortable.

Fits MacBook Air, Xiaomi headphones, sleeping mask, house keys and car passport. Bellroy purse lying separately. I gave his colleagues a few years ago, it is very compact and easy to use.

In summer or travel with a backpack Herschel, or American Tourister suitcase the size of hand luggage. With him, in addition to the items, be sure to take the Kindle. When flying for a long time, add more wireless overhead by Philips. They replace conventional, to listen to music, watch a movie on a plane or talk via Skype.

How do you organize your time?

The main tool - the calendar. There are planned all workshops - have to work between them. If you need to work on something fixed time, it is better to make an appointment. I caught myself thinking that I bring to the business calendar evening meetings such as "Go to the birthday to Max."

To maintain a list of tasks using the internal wiki-system, which are all major projects, broken down by a big task. For daily and weekly planning - Wunderlist.

Morning subscribe bookmark of Wunderlist three main business for the day. No longer write because I understand that the evening will be added to the plan five more. Notebook use, simply because with cancellation handle tasks a pleasure.

The main purpose of my time management - do not remember the problem, and try to remove them at the time of memory.

If I did not record a thought or a thing, which I plan to do, I'll think about it constantly. Therefore, I write down even the smallest ideas that may never come in handy, just in order to release the head.

What's your daily routine?

I wake up at eight with a little, I read at the breakfast-mail, then going to the office. But if you want to write something, and there is no morning meeting, I remain and I do it at home. The office then come about twelve.

On other days arrive somewhere at 10:00, leaving about eight o'clock in the evening. In the evening, I try not to work, but sometimes you have to make a presentation or to answer questions. In short, something that is not enough time during the day.

How to pass the time in traffic jams?

I try not to fall into them, so I leave the office and home after the rush hour. Behind the wheel of the road to the office takes about 15 to 30 minutes. In the morning listening to talk radio, to think about the situation on the day and at night turn on the most stupid music radio station to turn off the brain.

In other cases waiting to read the tape phone subscriptions in Feedly; the plane - Kindle or deferred in Pocket lyrics.

What's your hobby?

My main hobbies are probably traveling.

I try every year to visit a new country. Whenever possible, leave somewhere on holidays and weekends. It's great attention switches, allowing you to relax and see everything with some new directions.

What place sport occupies in your life?

I try to deal with those types where you can unload the head. In the winter I like to snowboard. In the summer occasionally to roller skate, but I do not like - painful fall on the pavement.

Very much like alloys.

We walked along the routes of the fourth category. When you need to work out the tactics of passing thresholds, it is a very interesting intellectual task. Unlike chess only a danger to life and a higher speed.

This year we went on weekends to train on a yacht on Pirogov Reservoir. In this sport there and exercise, and the need to think about strategy, so be sure to continue in the next year.

Layfhakerstvo by Alexander Feoktistov

I like to read stories about the real business. I believe in them so much more useful than the boring books theorists. Of those that I can recommend:

• «The Everything Store. Jeff Bezos and Amazon era"Brad Stone;
• «As Apple and Google had a falling out and, having started the war, started a revolution"Fred Vogelstein;
• «How Google"Eric Schmidt, and others;
• «Marketpleys 3.0. A new look at trade in the Internet by Rakuten's founder - one of the largest online retailers in the world"Hiroshi Mikitani;
• «Durov code. The real story of "VKontakte" and its creator"Nikolai Kononov;
• "Chichvarkin E... genius" Maxim Kotin.

The latter two especially interesting to read now that we know the real ending.