Jobs: Zalina Marshenkulova, the founder of the controversial site Breaking Mad

What do you do in your work?

I know the internet on my tape in Twitter «Light Antichrist"And in my project dramatic news Breaking Mad. Earlier legends that site leads angry bearded man.

"Angry bearded man" worked as creative director at the agency and Head of Internet promotion in the publishing house "Kommersant". Now, as a managing partner in the "Committee" oversees all creative and development of native advertising agency.

What is your occupation?

I was supposed to go to the Literary Institute and be sour, nasty filologiney, but somehow ended up in the sticky environment giperobscheniya. She graduated from the journalism faculty of Moscow State University, she studied at the Department of the periodical press. She received for his diploma in defense of contemporary art prize Petr Konchalovsky (Proud).

In the 14 years she worked in the newspaper "Oilman Circumpolar" (up to 17 years I lived in Yamal). The newspaper conducted a youth section and write the text under the headings "From grass to crack, alas, not half a century." I had planned to stay there, but my aunt offered as part of my vacation in Moscow to try to enter the journalism. I have received a perfect score for artistic activity and entered.

Profession chose simply on his heart: I like to write, to expose, to provoke and bully. Until the third year working in journalism, but then I realized that I do not like people and communication, and love to just be creative and write something.

I believe that learning to write and to love people can not - it must be in you from the beginning.

Misanthrope very hard journalism, but almost all of my fellow journalists - misanthrope.

What must be able to people working in your field?

Native advertising - a complex direction for the development of which requires multispetsialisty. To and wrote and edited, and, most importantly, come up with something that will be interesting to both readers and advertisers. Such specialists almost did not occur.

There is a clear journalists or clear SMM-specialists or clear marketers and PR people, who often do not play well with the lyrics.

But one can not exist outside the political and news agenda. Due to the lack of understanding of the major political and economic news publicists and marketers often perform with their releases and statements not in cash.

I dream that Russia will become really strong, happy, free country.

What are your strengths and weaknesses?

My strengths: workaholism and giperotvetstvennost. I'm just going to die, if not finish it to the end, even some not very important. I like to put things in order in everything, to build the structure.

Weaknesses: hypersensitivity. All take very much to heart, something that normal people do not even pay attention, do not forgive myself almost nothing.

How does your workplace?

My workplace is usually looks like this:

But more so:

I work on my little Mac and on the phone. I need only «Google Documents", messengers and mail.

Particularly admire «Google document" that can be directly from the phone figachit any text column, anything. And do not futbolit each other greasy Word-file: all comments beautifully and clearly accepted or rejected by Google.

As already said, like in the whole procedure, and planners help me nothing to lose and do not forget, when I was buried under a mountain of work. As the scheduler uses «Google Calendar" and Any.do. application Always write down the tasks of the plan for each day and for the week: I have it duplicated on the computer and manually in a notebook.

The phone I do not have a lot of apps, but I love to download something new and test. I definitely need to know, and what can such and such an application.

My favorite Appa:

• OneTwoTrip;
• airbnb;
• Township (toy farm type).

As for travel applications like climbing, even if now will not fly, and when to plant carrots and strawberries from our own farm, calm down.

The most important place is occupied by the social network: there my whole life. My favorite social sphere - Twitter. As a messenger love Telegram, since there is a lot coolest stickers. My favorite - from "True Detective" and cheerful mat.

What's your daily routine?

I vkalyvaniem-clock mode. And at night, and in the morning - always something to do.

But I try to get up at nine in the morning and go to bed - not later than two nights. Although sometimes, when you write text or creative concept and the wave has already gone and covered, and you can sit up until five in the morning. Therefore, I have a flexible schedule.

But in general I am a night owl, and just feel better at night.

How to pass the time in traffic jams?

Usually I listen to music, read books sometimes through Bookmate.

What's your hobby?

My hobby - to joke about the corpses and coffins, and play games. The phone I have, besides Township State,, worth more Osmos. But Diablo favorite so far none of them interrupted.

I am inspired every destructive force.

What place sport occupies in your life?

In general, sport is not very much, but, unfortunately, do it to feel good. I go to fitness: it helps not to gain extra weight and feel light on your feet.

I like to ride a bike. I try for a weekend pass at least 20 kilometers.

Layfhakerstvo from Zalina Marshenkulovoy

books

My favorite Russian writers - Andreyev, Bunin, Chekhov.

Bunin like the story, the heroine of which I associate myself, - "clean Monday». Another story, which is also about me, - "The Black monk"Chekhov. And, of course, totally about me "Steppenwolf"Hermann Hesse. I read it in 14 years, just as I do in my small town said: "Never mind, go out married, stop being such an ambitious, a wild opponent of philistinism and female destiny. " Violent and ambitious, I have never ceased. Round!

Movies and Series

Favorite movie, which greatly influenced me, - "The Fisher King"Terry Gilliam.

Really I love "Walking Dead». Of course, "Game of Thrones"Gorgeous. I especially like that it fully shows the female power, and do not remove the women behind the scenes and in the shadow of men. Also like "scary stories": Where the heroine - a woman infernal rock performed by the charming Eva Green. The new series "outlaw"I am also very good.

Blogs and Websites

Regularly I read Twitter, and in it - a lot of whom, mostly of his fellow journalists from the "Kommersant", "RBC" and Forbes. Accordingly, these publications are regularly reviewed. For fun I like to read an account @electroeb. I think that is the best person Runet, the whole "VKontakte" steals his jokes.

Madly in love with the best Russian media - "Arzamas". On this site you can live.

What is your life motto?

My first motto:

Do what you like and do not try to please anybody.

And the second:

All that is false in any terrible change is destroyed. All that is true - will survive.

So do not be afraid of change, do not be afraid to destroy the old order and the way of your life, do not be afraid to chop and cut what you are choking, do not be afraid to quit in the midst of crisis. Do not be afraid, love and respect yourself.