Jobs: Leonid Bugaev, Head of Nordic Agency AB

What do you do in your work?

I am the founder and director of digital agency Nordic Agency AB (Moscow - Stockholm). We create marketing concepts, conduct creative campaigns draw sites.

Management Agency, namely: communication with customers, control workflow, coordination problems - I spend two hours a day. Rest of the time I devote videoblogingu, counseling Companies and performances at various events.

What is your occupation?

My main profession - designer. In 1998, after graduating from the Dnepropetrovsk State University, I got into the studio Art Lebedev. We can say there is me and taught computer design. The universities had not yet had a specialty. It is unfortunate that my time was not "British women."

Education - an important part of my life. On the one hand, being the director of the agency, I myself am a teacher: to share its experience and knowledge of colleagues, employees and partners. In addition, I speak to a lot of people on the TEDx, RIF, open lectures in the "Briton" and "City Class". Write courses in "Netologii», Zillion.net and City Business School.

I am inspired by the success of customers, partners and students. I love the moment when, transmitting experience and knowledge, you motiviruesh people on sverhdostizheniya.

But on the other hand, I myself - a perpetual student. I am interested to learn new things, I can not stop working on themselves and constantly look Coursera, Udemy.

What are your strengths and weaknesses?

Strong:

• I am able to try on the skin of another person. I always try to understand how people think and make decisions. This taught me to design.
• I know how a creative approach to problem solving.
• I can appreciate the time (his, its employees and customers). In this regard, I have removed from my life telephone: two-way communication takes too much time. In my opinion, easier to use asynchronous video, audio and text messaging.

On the ability to work with people and delegate authority I have to work. And perhaps this is my weak point.

How does your workplace?

I am a supporter of mobility in work. It is very dependent on the sun and good weather for at least four months a year living and working by the sea.

This may be the Atlantic Ocean in Portugal, the Pacific Ocean in Thailand, the Black Sea or the Rybinsk Reservoir. At any point in a matter of hours, you can organize the workplace. After all, all the programs and services on a laptop, tablet and phone are synchronized with each other.

I dream of the day when each of us can live where he wants, at any moment of time.

But I have been actively engaged over the past three years videoblogingom, Participate in a variety of webinars, I spend a Skype-conference. The picture should be of high quality, and it forced me to invest in a home studio recording.

Here I have two large screens, powerful render-station under the table and a video archive of 36 TB. Naturally, access to the entire workspace across two redundant Internet channel. From recent acquisitions - hromakey, allowing you to create any image behind.

Apple TV in conjunction with AVerMedia lets you capture the screen of any iOS-device, and output images from the Android-devices to an HDTV makes it possible to make screencasts with any platform.

Also in my office is a "table writing books and creative concepts. " On it there is a small computer - Nettop GIGABYTE BRIX. If necessary, it can take a long journey, and used in conjunction with any hotel with LCD-TV. But for the development and testing of mobile applications using all the same MacBook Pro.

A small table is convenient to switch to the "writer's mode". In writing the book I use the most simple solution - «Google Document" with the possibility of collaborative editing. But, as practice shows, most publishers prefer the good old Word. :)

I'm constantly changing Zoo Mobile. After all, mobile gadgets - it's part of my job. I work with Google, Microsoft, Apple, Samsung, constantly communicate with new and vibrant teams to develop mobile applications, consult startups FRII and in the business incubator of the Higher School of Economics. When choosing a mobile device guided by a simple question: "Is the new smartphone will help in fulfilling my tasks?". The answer is not always straightforward.

Yet I have a rule: do not take a strong liking to the same ecosystem. Therefore, using tablets Samsung Galaxy Tab and iPad, Windows Phone smartphones, Samsung Galaxy S6 Edge, iPhone 4s, 5s, 6 and 6s. But push-notification deliberately disconnect all: time is more important.

favorite apps

• Gmail and «Google Calendar": there are major communication and planning.
• Facebook: there is fun, especially with the advent of the possibility to publish video and livestream-video. For fast answers to the questions I use Facebook Messenger.
• Instagram: I like to take photos with their friends jogging.

Also there is a standard set: Dropbox, Evernote, «Google Drive», YouTube. Of messengers I removed everything except Telegram. But they try not to use during the working day.

How do you organize your time?

My concept of mobility and the efficiency is as follows: "The maximum amount of emotion per unit of time."

My plan extends to 2057, when I turn 80 years old. I think this is completely normal, given that next year I will only be 40.

At the beginning of each year, 1 or 2 January, I form my dreams tasks for the next 365 days. This helps me a paper diary where I write big plans for life. As their implementation complete the list of new plans. Daily planning takes place in "Google Calendar».

I am happy when the evening looking at the list of cases and understand what he is made of 100%.

The time management and implementation reports help me GTD folders and MaxEffect system. This is my authoring in which all issues are sorted by category "Time", "Energy", "Money", "Health", "Resources of others" and "Awareness". Block "Energy" is the most important for me: it tasks such as "Training for a marathon," "The new movie every week", "Reset the next four kilos."

What's your daily routine?

I'm a night owl, reborn in lark. He rebuilt when he became conscious approach to time management. It turned out the light day brings another four hours for the writing of a new book or training in Thai boxing. Also be a lark helped the birth of a son. Now he is four years old, and his train schedule is integrated into my daily schedule: 7:00 AM - wake up, 8: 00-8: 30 - take to kindergarten and so on.

Usually my day, constructed as follows: a minimum of a 30-minute jog, avert my son to kindergarten, two hours of work, rest and doing creative work. For me it's counseling, teaching, books, writing, video shooting.

Most productive watch - with ten in the morning until noon. I spend on their core work.

How to pass the time in traffic jams?

Many, in spite of the tubes, are not ready to exchange the private car to public transport or taxi. But I was deeply engaged and interested in the concept of urban mobility and transformation of boundaries: how to get directions, which will allow to overcome the distance with a minimum of time and money and at the same time with a reasonable level comfort.

I move between cities by plane, in the city - by car (thanks to services karsheringa) or public transport (alas, sometimes faster).

In Moscow, constantly testing new services karsheringa and can recommend wonderful app All the Carsharing of Moscow. It allows you to find on the map free car one of several companies.

In Barcelona and in Paris in the summer often I use bike rental, and in Moscow often helps scooter.

During downtime writing notes on the phone, I generate ideas, to watch people.

What place sport occupies in your life?

Sport - is both a favorite hobby, and a catalyst for the work. During a cross-country training born in the head of business ideas, which are then put into practice.

To keep pace with everything you need to dedicate time to health. Therefore, I do sports every day.

The most interesting - it involves others. My Instagram is open daily diary sports and motivator for subscribers.

Four years ago, I began to run marathons. It started with a barrier, when, having run his first half marathon, I realized that as long as this is my limit. Wondered how to overcome this barrier? After all, there are people who run long distances, than I am, and do not suffer and do not suffer. It turned out everything is simple: we need training.

Therefore, once a week, on Saturday, I am engaged in RRUNS running group. This helps to prepare for a difficult race. In addition, the group did not give the guys filonit: Saturday, eight in the morning, "Luzhniki" = collect. Despite the snow and rain!

Also, depending on the season, I do wakeboard, bicycles, roller skates and skiing.

Layfhakerstvo from Leonid Bugaev

books

Read more necessary and important. I prefer read a lot (At least 10 books a month), and soon to give a review of the reading.

But here are some excellent books that I have not yet had time to peer-reviewed:

• BOLD Peter Diamandis;
• The Zero Marginal Cost Society Jeremy Rifkin.

With them I was able to meet the authors at the forum "Open Innovation", and now I know where the global economy is moving, on what we earn in the next 10 years (the answer: Internet of Things), and what I would do when I am completely adults. :)

TV series

I look that sheds light on the future of technology and the world in which you and I can be in a few years.

• «Caprica»;
• «Artificial Intelligence»;
• «12 monkeys»;
• «In sight»;
• «People»;
• «The colony»;
• «Continuum»;
• «Mr. Robot».

Video

I recommend watching TEDx. But even better - to play there himself. This is a great opportunity to pump public speaking skills, and time management skills.

Blogs and Websites

I trust my tape to Facebook. regularly read Wired, Engadget, TechCrunch. dearly love Shozasite Turubara and commands.

What is your life motto?

Do not stop there, and strive upward.

Every day proves to himself that you are better. Better themselves yesterday. Much better himself before yesterday. And still to come.

Because development - this is the most interesting thing in life. Success can not be saved in statics, it must win over and over again, every day.