Jobs: Andrey Ignatov, Head of Agency of integrated communications Kestler & Wolf
Workplaces / / December 27, 2019
Andrei Ignatov
Entrepreneur, founder and director of integrated communications agency Kestler & Wolf.
Andrew looks like your workplace?
I spend a lot of time in business meetings, so often my workplace - this is a phone. I have iPhone 6. Like its design and interface without unnecessary buttons and settings.
In the summer I like to work remotely in the fresh air, so I drive with more and plaid, where you can sit comfortably on the grass in the park. Due to the unlimited 4G and the Lenovo ThinkPad, which holds a charge up to ten hours in active mode, you can work comfortably, regardless of location. The most suitable places to work in Moscow, in my opinion, Sparrow Hills and Boring garden.
I travel a lot while driving. I always travel with working papers, camera and scooter. In Moscow, it is sometimes the fastest transport. If you are late for an appointment, you can leave the car and get on the scooter. At the same time, without any damage to the image. Now the scooter does not bother anyone.
What is your secret organization of the working day?
I do not like to get up early, but it is necessary. Service looking for some at 8:00. Be sure to tightly breakfast and 10 minutes meditating, visualizing goals for the day. This helps to tune in and be effective during the day.
As a creative person I find it hard to stick to a clear plan, but I am convinced that it is necessary. If there is no rigid peg to the domestic obligations and plans remains free creative energy that is not always spend for the cause. So, for me as an entrepreneur has become a breakthrough work with the Strategic Planning coaches.
Planning takes up to 11 hours, until it went to a stream of letters and phone calls. Working day normally ends in 19 hours. But sometimes it is necessary to disassemble and late in the evening and watch the remains of mail documents.
For a leader it is important to delegate. And how do you feel about this?
Delegate easy if to admit that you're not Superman and can not know everything in the world and to be in several places at once. It beats to the ego, but allows you to keep up much longer.
I understand how the business and what should be the product, so just pick performers for realization. This can be both agency staff that the delegation gives impetus to the development and third-party consultants.
You use Talent Management system. What it is and what it gives?
I really helps Talent Management - Talent Management System. I attract people with strong expertise in one direction or another. To work with professionals who share their unique knowledge, not only effective, but also very interesting.
An important rule - sincerity. You should not beat around the bush for a long time and make small talk. Just tell the expert about the problem and offer conditions for cooperation.
Do you exercise?
With regard to sport, I try to do what I want, what is there is a need or desire. The source of good mood for me is a trampoline. This load on all muscle groups, as well as great entertainment, unloading, stress and the ability to chat with friends. I jump regularly - two or three times a week.
A hobby is?
Business - it is a creative activity that requires feeding of creative energy. Therefore, I go for the development of courses creative thinking at the British Higher School of Design.
Ever since his student years a great interest in photography and drawing (even won a few contests in glossy media). Therefore, important phone for me is the quality of the camera. I have found many applications for photo processing: Afterlight, Camera +, VSCO, Snapseed, Canva.
What inspirational books do you recommend to our readers?
It is impossible to read a book and then become a millionaire. No books with precise instructions on how to build a business, and if there is, it is populism. But there are books that inspire and help make the right decisions.
1. "Delivering Happiness. From zero to a billion "Tony Neck
The book is dedicated to the creation and superuspeshnoy the sale of the company Zappos. She helped me formulate what I intuitively felt but could not express. A company of any size can be constructed as a family, if employees at all levels of common values. All people want happiness, understanding and good human relations.
Thanks to Tony's neck I a new look at their team and began to focus more on the emotional climate in it. Sometimes a person lacks a simple "You're doing fine," or "You can do it", that he overcome stagnation and do something cool.
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2. "Losing My Virginity: How I built a business by doing things their own way and enjoying life," Richard Branson
The book is about the spirit of adventure and the lack of what is possible in business. I read in one breath, as well as fiction. After reading it, I became actively test various hypotheses business.
Sometimes there is no absolute certainty as a result of and agree with my colleague, but do not be afraid to take risks. People are tired of the same type of offerings made clear by the brief and TK. Sometimes even crazy at first glance, the idea can be victorious.
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3. "Guide the astronaut of life on Earth. Taught me 4,000 hours in orbit "Chris Hadfield
Author of interesting talks about his way of life and the rules along the way have the opportunity to plunge into the romantic and megaslozhnuyu life astronaut. This is a book about the great dream that has become reality. It has helped me to become more courageous in setting goals and not be afraid to go out into the open spaceTo bring them to life.
Buy on Litres.ru