Jobs: Mikhail Slobodin, CEO "Beeline"

Michael, thank you for the time and attention that is paid Layfhakeru. The first traditional question: How looks your workplace?

Very simple. I have a big room, but I use it in 15-20% of the area. Everything else - surroundings from the previous span. The office glass walls and doors are constantly open.

On the desk in my MacBook Pro worth 17, I take with me when I need it. No other computer I have. The general concept is that the phone I'm doing 95% of the work. The computer performs a different role: to write posts more convenient than on mobile because, unfortunately, LiveJournal completely off the mobile application. Everything else I do with the iPhone 6 screen. Historically, that I started to use Apple products before the big fashion for this brand, and technology of this company with me for more than 15 years.

More on my desk Vintage telephone with a rotary dial that is not working, and a telephone for office talks, but I use them very often. And the technique for video.

What place is occupied in the paper?

On the desktop, is one paper - A3 sheet with the plan for the week. And yet. People come to me without papers, shows everything on the screen. Because the person who comes to Apple's technology, can display with Apple TV, everything you need, either from your phone or with the iPad, either from a computer. There is an interface for Android-devices.

What software do you use?

Nothing special and unusual I do not use. I make presentations with Keynote, Pages for the use of texts. For business needs using Word and Excel. Actively used iPhoto and Final Cut, if you want to put together a video, because I do a lot of things for the blog itself: I am interested to try everything.

With regard to communications, I use WhatsApp with a certain circle of people who love to use WhatsApp. With people who love Telegram (eg, CEO «MegaFon» Ivan Tavrin), I use the Telegram.

Inside the company, due to the top management and teams, we use Slack. This is one of the leaders of the group work, we use it for about 80 employees. Since it is convenient to discuss things in a team online.

Depending on the situation, I use many other applications. If I'm going to take pictures, then I use an application that helps via Wi-Fi to download pictures from the camera (and I have a Canon EOS 6D), without making any manipulation of the memory card. If I'm taking a copter as recently done in Georgia, I have dji-Vision application that lets you manage the copter with a mobile phone.

She learns the news?

I do not read newspapers and do not experience any problems from this. Use MediaMetrics - a well-known news aggregator, quickly enough and interesting. In regard to the IT and telecom news, I use Siliconrus. Certainly, RBC tape is viewed through the browser. Plus, the company's non-standard media monitoring implemented. Not in the form of mailing in Word or HTML, we did it on the basis of a mobile application Flipboard. Thus what about us media reports, in the form of a single stream, we see not only, but also in general anyone. And telekomovsky purely business product - Medallia application that allows us to watch online indicators Net Promoter Score, the level of service, receive appropriate analytics online.

You are very active users of social networks. How to work with them?

In terms of media sosial I have installed all the necessary mobile applications. Instagram - one of my favorites. I've got a 8500 subscribers. This network has a high level of positive, because Instagram more women, and female audience generates more positive content. In LiveJournal, which among users significant advantage in favor of men, with already advanced age, sometimes going just trash. Nevertheless, this is an interesting platform which allows you to express your thoughts. Obviously, the use applications "In contact with"and Facebook, Twitter works primarily on the reception: there people often raises interesting issues and case studies on the "Beeline". To contact the eldest daughter use Snapchat.

How often do you view new messages?

Some of the information that comes through social networks - is work. Through the network I get feedback from customers: that we do not have work, you should pay attention. These reactions give more, because we have a service business, and always need to understand what is happening in the relationship with customers. So I with regularity about every check in two hours what and how. If there is a problem, forward it to those who are responsible for this sector, please give an account. The fact that this process is beyond the scope of solving a specific problem of one client. Of each such event can extract a large number of substantive conclusions that fails in the entire system. It is the system and needs to be corrected.

We have in Slack sosial media group in which children have reported an important signal. Actually, Slack - it is a working tool that is tested more frequently than accounts in social networks. Therefore, if something requires my quick reaction, then I react - it's easy.

Of course, I do not constantly sit in social networks and do not always look for updates every two hours, because events and meetings do not permit. Most of the messages I understand, when I go to work, from seven to eight in the morning, and when I go back home: browse media monitoring, form the magazine on Flipboard, forward messages, and tasks. Journey time I spend on a deep screening of what happened, and feedback analysis.

Blog in LiveJournal - is in some sense a form of expression, but it is clear that he appeared only to business problems. I would love frees up time spent more interesting for himself and his family. But this is part of what we do in the "Beeline", with the "Beeline" and around the "Beeline".

How do you plan your schedule?

I, of course, works hall, which is schedule. And quite a number of activities take place as planned, because of a large organization its own rhythm of life. Mail.ru I use the standard calendar, view events in it, are planned assistants, and he put some meetings.

Is the morning always want to go to work?

Of course not. Here are last month came from Georgia. It's warm, well, well. And here - a snowstorm, snow, wake up early. I am a normal person, really want to sleep, but it should be done. So I almost always come to work at eight in the morning. A large team and a lot of problems - is a big responsibility, and then you come to work, get involved, about all morning complexity forget. You know, like in the joke: hedgehogs were crying, injected, but continued to eat a cactus. And then it turned out that the cactus is very pleasant to the taste.

What place in the schedule given to the sport?

Sports I do two to three times a week with a personal trainer. Engaged in fitness or boxing, I want to increase the number of sessions to four a week and see if it will work to realize our plans.

You have worked in many high-tech industries. When you have time to learn?

Knowledge of the University I could not come in handy. The most basic thing that I got at the university - it is a mechanism for obtaining knowledge. When I came to learn, yet he taught political economy, but two years later it became meaningless. The only thing that was interesting - Economic mathematics, where we have been for Western textbooks. And certainly I was not taught what was happening in the business 90 years. All luggage - it's learning by doing. But 5-7 years ago I started to read books. When properly read, they become a colossal source of information to look at themselves and around them.

Learn through books hard. You can go to the MBA, which will be taught throughout the faculty. But it is much more expensive, more time consuming, and 80% of all work useless. If you chooses what you learn, then you spend a penny, to allocate as much time as you can. But it is difficult to implement the plan.

What books advise to read?

I read mostly business literature in English. I can recommend the most interesting books:

• John Maxwell, "The five levels of leadership";
• Patrick Lencioni, "Five teams vices";
• Ayn Rand's "Atlas Shrugged." This book I highly recommend to all, because it is really about control, about the system and about how to do it is not necessary.

You've become quite early to assume leadership positions. Leader to be born, or can they become?

Watching what is called "early." In the nineties, when the old directors and their socialist methods no longer work, bosses quickly become those who have just graduated from university and something is like. And I believe that leadership - this brings up a skill. An ordinary person by rethinking itself and change itself can become a leader. Perhaps not ideal. The analogy with the sport is: first can not do anything, but if you train hard, monitor their progress, pay attention to the errors and correct them, then just improve performance. We can say that leaders are born, and the rest had no chance. But to be a leader on a very good level, almost everyone can.

What's stopping you in your work?

Nothing I do not particularly bothering. There are problems, of course, and for the necessary time. The company operates in an interesting competitive industry. There are external factors, but a lot of problems inherent in the company, we have ourselves in the way, but consistently with this fight. And I really want to move from problem solving to create something new and breakthrough. Let not such an innovative, like Steve Jobs, our industry is still more traditional, but I think that in three years we will not be what we are presenting today. Hope to see another level of performance and service, and most importantly, customer service.

If you were offered with the help of some magic to master a skill, not practicing, what would you choose?

My dream is to sing well, but hearing I have a big problem. It is also possible to train, but I'm a person who likes to do everything well. Even if I spend a lot of effort to train, I'll be very mediocre singer. Therefore, I would ask that I be taught to sing.

Layfhakerstvo from Michael Slobodina

First. Always try to do more than is necessary. Always try to raise the bar for yourself, or quickly get into the normal zone, but mediocre.

Second. Constantly learn. The slogan "Study, study and study again" Few remember, but in vain: life is too volatile. Those specialties, which you can work in five years, now may not even exist. Therefore it is necessary to look around and to extract the right conclusions from what he saw.

Third. We must believe in ourselves. Not in the mode of stupid arrogance, but always good to try to make the case and to weigh all possibilities. Many barriers are eventually overcome.

Fourth. To compare the costs with the results. Sometimes it happens that a person has decided: I want to become someone. I worked become. And then it turned out it is unclear why he needed it. So put yourself right goals.