Jobs: Nikolay Novoselov, the founder of the project "ArtNauka"

Who said that science - it's boring? The company, headed by our guest, it denies. In the project "ArtNauka" chemical and physical experiments are show. Nikolai Novoselov told Layfhakeru as automation helps them to survive the economic crisis, why it is important to relieve the "memory" of the brain and why the paper has no place in the future world.

Nikolai Novoselov

Theoretical physicist. He graduated from Southern Federal University. In 2010 he founded the company ArtNauka, General Director of which is at the moment. In the past he worked in marketing.

What do you do in your work?

I am the head of the research project "ArtNauka: Physics of the Impossible." We do of the art experiment. Our work includes as conducting commercial shows at private events, as well as popularizing projects. For example, for TV "Moscow 24" and "Science 2.0".

In January last year it was scary because of the economic crisis. For me and all of it first. It was complicated by the fact that we rented the room for dollars. Tips experienced businessmen were reduced to ensure that the "contract" to the limit. But we have done differently: increased twice state, launched five internal startups and marketing efforts.

Growth point at the same time was the automation. For effective work in new directions, minimizing labor costs and quality control, we used the potential of modern technology.

1. We made intra-chat. We stopped at the Telegram. it superudobno - always to the point, short and quickly.
2. We have automated email responses. Google allows you to embed the blank responses, and is ideal for saving time managers.
3. We have implemented a CRM with IP-telephony. "Bitriks24" is ideal for the client database designed for permanent B2B-customers.
4. To avoid calls during meetings, brought corporate «Google Calendar."
5. We started using cloud storage. This led to a hundredfold acceleration of work with clients and contractors - one link, and the information is accessible to all.
6. Some of the tasks are outsourced: Work-zilla, FL, YouDo. These services allow you to instantly scale today have ten tomorrow - twenty, without hassle.

we also made a financial planning system, transferred a record of all income and expenses in Excel. To further automate and improve the group looking for a convenient task-manager (or "Bitriks24" or "Megaplan" us in this role did not suit) and accounting system personnel (existing sin visual overdrive, hardcore and trash). I would be grateful if readers in the comments advise something sensible.

What is your occupation?

After art school I went to the Department of Physics theoretical physics and then worked for two years in marketing (from brand manager to director of marketing agency). After we launched our science show, which runs across Russia and abroad (in favor in the UAE, Italy, Poland, China, and so on).

I believe that neither the university nor the school can not be called educational institutions. Their task - vaccination of social and adaptive skills, rules of conduct and ethics, skills, solutions of socially important tasks. It is not necessary illusions.

At this point I to form until only the articles and lectures of smart people. But plans to study economics. You can not grow in the business, if you do not know the differences between the IPO and KPI and why people do it.

What are your strengths and weaknesses?

I would say, I am not strong hand, and strong knowledge. I have several of them.

1. I know I'm not the best. There are so many things which I need to learn and change itself, where it is necessary to go forward.
2. Injustice - the foundation of the world. We have recently flooded the office. Slightly, but noticeably. I understand that the maximum we can achieve that we will move and compensate for 20 thousand rubles. And for the time that we can spend on the showdown, we will earn more money and shall bring more benefits. Therefore, we smile and wave. :)
3. My task and the task of the company - to benefit the world around them, serve. Money - is the blood of the company, the goal - it is the brain, the service - it is the heart.

I'm happy when I'm around people's lives for the better when we make a better show and hit the spectators. And yet - when I help grandmother to cross the road.

Weak spots:

1. Self-confidence and superficial judgments. In life and business, you get used to judge quickly and clearly. Anyway, since you seem to. But it is a dangerous illusion, which sometimes goes sideways.
2. The lack of knowledge. We have a lot of time to spend on truisms. Learn how to plan, set goals, look for employees, bookkeeping. Unfortunately, we learn from our own mistakes.
3. Naplevatelstvo on their health. I hardly surprise anyone: you get to the hospital only when you brought there by ambulance.

How does your workplace?

Desk and home differ little. They - the laptop and audio system. I love techno and minimal and ambient music, and a lounge and "Shanti" and "Roof of the World" and Space Moscow. Highly.

Laptop - MacBook Air. The system is old and especially do not update anything: I crucial reliability and stability.

Software:

• Telegram (desktop chat);
• Mail and Google Calendar;
• Chrome (always open tabs 60 simultaneously);
• Word (about ten boxes), Excel, PowerPoint;
• Wunderlist (Storage own developments);
• Adobe Illustrator CC - to Church and to develop the device. For example, the device pictured below accelerates sheet, then a person can draw on it just dripping paint. Devices are constructed myself.

Everything else is cloudy. We must accustom ourselves to live in modern technologies. The more clouds, the more outsourcing, the more risk-sharing, the better.

Pushes included only in the Telegram, email and calendar. On your computer, disable all pop-up windows and sounds.

What is in your bag?

I use a backpack to a laptop, cables and documents. If it get extra stuff may lie for months. I do not pay attention to unimportant things for me, no matter where they are.

The current set of: materials with a master class by Steven Carver (Stephen Carver), vaporizer, professional headphones Sennheiser HD 25-C II, power supply and so on.

Is there a place in your paper work?

I like to read and watch, making Mikhail Slobodin. He now abandons all, which will have no place in the future world. This is a very correct and far-sighted. Therefore I do not use paper and notebooks. On the contrary, I'm testing a voice input, outsourcing, cloud computing.

At this point, I concluded motivates managerial qualities to the next level. Coaching instead of tight control. Instead reference points of presence. Motivation instead of coercion.

How do you organize your time?

This year, we conduct an experiment made with a team task list for four months in the top-5 format. For each week of the tactical set-top 5 tasks that should lead us to the solution of strategic tasks.

This experiment has replaced a more complex goal-setting. We have to be quick and clear and are looking for tools to do so.

All RAM runs through «Google Calendar" and "Bitriks24".

What's your daily routine?

I work when rushing. The main thing - the goal, not the procedure.

How to pass the time in traffic jams?

I listen to techno or talking on the phone. Watch and listen to TED, «Business secrets with Oleg Tinkoff"Economists lectures, for example, Sergei Guriev, Andrei Movchan and others.

I am inspired by intelligent people. I also want to be smart!

What's your hobby?

My hobbies can be characterized by a constant output yourself out of your comfort zone.

• Do not eat in the same places all the time: new restaurants, new dishes, new emotions. Particularly abroad. Why there, "McDonald's", if you do not know that you can try, do not know how prepared? Extreme!
• Share thoughts. For example, as here. There is nothing more difficult than to please and the editor and reader at the same time.
• Launch new projects and subprojects. For example, we have launched in the past year, four or five inner areas of the company. Of course, most of the fiasco, but the success of the others paid for the costs of the unsuccessful.

Layfhakerstvo from Nikolay Novoselov

1. Our brain stores about seven items at a time. You came up with the idea - she lives in the head. Not taken his pants from the washing - minus one. Meeting tomorrow at 12? Even less space. That's why I began to lead a calendar and schedule. So it is possible to unload the memory and live more efficiently.
2. I listen to educational lecture, especially recommend good futurists. For example, Evgeny Kuznetsov. While we are fumbling in petty squabbles and hysteria about the dollar, the world is changing at lightning speed. And there is a chance to stay behind with his head out of date and unnecessary skills.
3. I advise you to read 9GAG. This will allow to learn about the most current trends before they will know about it. And try to read the news in the original. English is not converted into a uniquely Russian. You can lose a lot of important information in the translation.

What is your life motto?

Do not be afraid of competition.

You can hide in your niche and be the best manager of the south-western department of a private bank in Uryupinsk. Or you can take a chance and try to make this world a better place. To do this, you have to enter each time in the unequal struggle and to win time after time.