"Create a site should be as simple as a page in the social networks" - an interview with Denis Imshenetskiy, Nethouse
Workplaces / / December 27, 2019
Denis Imshenetskiy
Founder and CEO of a platform for the creation and promotion Nethouse sites.
Denis, how it all began? Why did you become engaged in creating websites?
It all started with a small design studio of two people in an advertising agency. At some point, it seemed to us that it is better to sell hosting, than do sites - so there was hosting provider Majordomo.
On its basis, in 2011 we created the designer Nethouse sites, which then became a full-fledged platform for conducting business online.
Nethouse platform covers all stages of creating a website from domain name registration (we are an accredited registrar under the service "Nethouse. domains») To promote your site on the Internet.
What should I do to have enough time for everything?
There are good words that describe most of what I'm doing, "What would this do, so you do not do anything." All recent projects were launched with the idea.
Keep pace with all the difficult, if not to treat it as a job, as well as the flow of his own life.
You do not ask how I manage to eat or breathe - the same thing here. Very important team of associates with higher than yours, their competencies in specialized areas. As a result of this synergy is obtained cool and competitive product.
How many sites have been created on Nethouse for 7 years? And what is this site?
To date, the Nethouse created more than one million sites.
This is mainly for business websites: online shops, websites of companies and professionals Landing. 40% of owners of sites in Moscow and St. Petersburg. The rest - from the regions and the CIS countries. Nethouse on a range of various topics: from law firms and online electronics stores to unusual businesses. For example, we have a magician's site and the site of the bee apiary.
Even in the framework of the project "Nethouse. Education"We provide the opportunity for free public service to educational institutions. Every day dozens accept applications for participation in the action of schools, kindergartens, schools and clubs.
Your customers - it is rather a novice or experienced businessmen?
Our audience - and entrepreneurs who have just started their business, and experienced entrepreneurs without their own website who wish to expand their audience via the Internet. Another important group of customers - is the web master, who with the help Nethouse sites make their customers.
In 2015, we launched the service "Nethouse. agents"Which allows our users to find performers for all types of work from a site under key to creating graphics and writing copy.
What is the minimum investment required to make a simple website on your own domain?
12 rubles a year, or 1 ruble per month for a website with a basic set of functions. Plus 149 rubles per year, if the entrepreneur does not yet have its registered domain. We minimize the entry threshold for our customers.
And if I do not know anything about programming and vorstke, I can create a website on Nethouse?
Programming, layout and knowledge in the field of design of our users are not required.
Our task - to create a website was just as simple as the page in the social networks.
We made templates for all major topics that need to be filled with your content. Nethouse when compared with the CMS, we offer not a blank sheet of paper and coloring. All additional services can be connected in a couple of mouse clicks.
And that after the creation? To index a site in the search engines?
In our constructor has all the necessary features for SEO-promotion site: meta tags, a robots.txt, NC, headings H1-H6, and more. When properly filling the site itself indexed and highly ranked by the search engines at no additional activities.
If the client wants to get the most out of this area, we offer a service of the service "Nethouse. promotion"With the best prices and warranties on all work performed.
Website promotion is strongly influenced by the influx of customers?
Almost always, yes. Search engines love sites created on Nethouse platform, but it does not remove the problem with their owners to promote. As in any business, it is not enough to make a product - should be more of it is beautiful to tell.
Regional sites to promote a little easier because of low competition sites in St. Petersburg and Moscow to promote more difficult. But the key factor for success in any case, is the product itself. Try, within Nethouse platform you have all the tools to move forward.
And how better to promote the site?
We recommend to start SEO-promotion with contextual advertising.
PPC gives instant influx of visitors to the website, and SEO-promotion effectively in the long term of 3-6 months.
Gradually, the cost of contextual advertising can be reduced or removed altogether. In addition, depending on the theme of the site, it can be promoted in social networks using retargeting, targeted advertising, to marketing, marketpleysov and so on.
For example, the promotion of help: the clients come, fell applications, business began to grow. The site is already difficult to carry alone. What to do in such a situation?
As a rule, every business owner knows to and from their job. But in order to grow and earn more, you have to hire staff and to delegate part of their powers. But leave yourself a strategy and development.
If you want to start a business, but it is unclear where to begin, where will advise to learn the basics of launching a business on the Internet?
read Encyclopedia of Internet Business on our website and look webinars Academy Nethouse.
This free course on internet marketing and start-up business on the internet. 20 webinars from experts "Yandex", "VKontakte" Mail Address. Ru Group, Nethouse, the bank's "Point", "My Business" and other leading IT-companies Runet.
After completing the course you will learn how to do many things on their own and manage performers. Participate in online webinars or watch the recording at a convenient time.
You are on site building market since 2011. Much has changed there since then?
Market site building is inseparable from the country in which it develops. And we do a lot has changed since 2011. In some areas it became tougher competition, and this has led to the expulsion of small players. The mass of propane in which many previously earned. People are better count money. In other words, it was not worse and not better - was different. As a result, there is now an easy stagnation, which is associated with some uncertainty and, as a consequence, the restructuring of the company under the new reality of life.
How are adapting their business under the requirements of the market?
In 2013, two years after the start Nethouse, we launched «Nethouse. Promotion. " In 2015, he became an accredited domain registrar and opened «Nethouse. Agents. " In 2016 we recorded the first Academy course Nethouse.
We are constantly looking for new business opportunities. Now too. I tell you a secret - a new line of business is already in the plans. Follow the news!
Where all the work is in full swing? How does your workplace?
And you can not do selfie with his own head at the top of the frame? ;) This is my job. Plus books. Plus, if necessary, your phone, tablet or laptop. All this is enough to invent and implement something worthwhile.
What advice would you give those who have doubts about whether to run a website?
Just try it. Create a site is now a snap. If difficulties still arise, contact Nethouse agents. For a reasonable price, they will help you make a professional website.
Create a website for free