"My mistake is that I wrote very little himself" - An interview with the main Telegram-procrastinator Pavel Fedorov
Workplaces / / December 27, 2019
Pavel Fedorov
Author of the popular Telegram-channel "Pasha and his procrastination"And the podcast"Poredachim».
"The secret to my channel - is a fashionable theme and fashionable platform" - about the way to success and promotion Telegram-channels
- Hello Pasha! This question is probably already stuffed on edge, but I can not not ask. Why Telegram and "literary" theme?
- I've got a child has a dream - to write a book. And at some point, I began to read the little articles and books on the subject, choose one tsitatki and stored in Evernote.
Around the same time, the fashion on the Telegram-channels. So I decided to let this knowledge base will be there. Blog on the topic of editing I already was (and is), but I'm too lazy to write some more or less large positions.
- You went to the editor?
- I studied at the Faculty of Management, in my diploma is written that I am a manager in the specialty "State and municipal management". In short, the destiny of the education - to sit in the administration of the city and to touch paper. So what I'm doing now, not in any way associated with the formation.
- You are engaged in self-education?
- While working in the "Netologii" could learn for free. Constantly watching short video tutorials, and even for a long time hung on top of the internal rating of the number of courses taken. And all my study - a book and practice.
Categorically can not long hold the attention, so wildly happy when finished university and all those sitting in silence under a monotonous voice over.
- What mistakes did you do on the way to success?
- write too little and too much himself relied on other people's material.
- And what challenges you face, how to solve them?
- My channel - aggregator, so I very much depend on what other people are writing. Often have their own discovery of reserves and take short positions of what should go into the book.
- What will happen messengers in the coming years? What are the chances that the Telegram still block?
- Back in 2016, I said that in a year the bubble burst with the messengers, and he, the infection, only swelled. Since then, I do not make predictions, just in case.
Lock Telegram - it Schrödinger lock. Bypass it - it clicks pair. The only thing that will change in this case - sharply reduced advertising stream. Vesti channel I proceed anyway, even wrote about it at the peak rumors.
- In the wake of many HYIP brought Telegram-channel, but few were able to unwind and monetize. What is the secret?
- The secret of the "success" of my channel - is a fashionable theme and fashionable platform. "Procrastination" appeared in January 2015, and then the content marketing and passion texts as Telegram, only included in the trends. Some time later, when all knocked about writing and reading Telegram, I was on a horse.
For all the time I spent on advertising in the Telegram 3000 rubles. On two of them, as an experiment has bought a couple of posts in other small channels. I have not received any general exhaust and established himself in the thought that in the future you should not do it. And thousands more poured into advertising to Facebook. She seems to have produced results, but it does not count, except that click price (but it is not equal to the subscription channel).
Now in monetization Telegram boils down to is that you put your username in and respond to incoming requests. Seriously, as soon as you will have thousands of subscribers N, to you be sure to let someone come with advertising.
I like to put a thematic advertising. For example, once there was a competition for writers of Disney. Or here Kirill Bykov - screenwriter of the series "Olga" - for his course on screenwriting for the second time takes advertising. "Netologiya" and its courses on content. And it is a thematic advertising works best.
"Working from home, if you have two children and wife in the decree, slozhnovastenko" - about the planning and the Rubik's Cube
- Pasha, tell us how the main "procrastinator" Runet? :)
- Since December 2015 I have been working remotely. This is convenient because I can work for companies from Moscow or St. Petersburg, but not to move. The first year udalonki and work from home coincided with the first year of her second daughter, so it was fun.
Udalonka - that's fine, but if you have two children and wife in the decree, the home run slozhnovastenko.
Therefore, when the opportunity to change the situation and not to work from home, I took advantage of it. My friends and I occupied a spacious office in the Novgorod business incubator.
It superudobno each of us go about their business and work, and no one no one is dependent. Actually, not dependent: we are now launched with a small online gift shop, but overall is still independent.
- How does your table in the incubator?
- On my desk a bunch of wires, books, a couple of cups (coffee, cola and water are different).
My work computer - MacBook Air 2016. In the office, I connect it to a monitor, but zadolbalsya buy adapters - they constantly break down.
Still there is a pair of Rubik's cube. I'm lazy, so collect it for fifteen minutes on the long circuit for beginners, but relaxed. Ever made herself and memorize a couple of dozen algorithms for quick assembly. By the way, cheap at $ 100 cubes swirling just disgusting. But I understand it only when you take into the hands of something better. Cube helps to distract for a few minutes, and trains memory, at least at first: then the hands themselves do all the work.
And there is a large table football back in our office.
- Where do you write lyrics?
- IN Ulysses. Last year, I wrote to them and asked for an application for review. Since I can not go to something else, so Ulysses beautiful. Included dark design theme, connect a separate folder in Dropbox, and you're done.
All notes, drafts and finished texts I store in the cloud in the form of ordinary TXT-files. If you suddenly need to look at the old text from another computer, you simply log into the Dropbox and open the file any firmware.
To book tried to adjust the Scrivener (it to me, too, was given to the review), but was not able to: he had some too complicated and fintiflyushechny.
- How do you organize the one time?
- I often long harness. I can walk around the big problem a couple of hours, and not starting, and then half an hour - TTC, TTC, and ready. And there is nothing I can do about it. In the moments of procrastination so I do not watch a video or play in something, and just do the task with a lower priority. Yes, sometimes it fails, but not fatal.
I am trying to plan a day: an hour of this, two hours on something, but do not get to work. The less I control the load during the day, the better the work. Lists, of course, am, but without a rigid binding to a specific hour.
Previously planned across all business Wunderlist - superudobnoe this application, but the ghouls from Microsoft are going to kill him, it does not say exactly when. So I started to look for alternative and, alas, still not found.
Now I use Things, but it's still not the same. Wunderlist is easier, simpler and faster.
The second important planning tool - the calendar. Previously, I had a smartphone on Android, so using «Google Calendar," I now have defaulted from iOS and MacOS. There appears all that is possible: Taxco from Trello seem very inconsistent, the date of the new series of the TV series MyShows, favorite football team matches, birthdays. Calendar - this is my knowledge base, time-bound.
- What do you do in your free time?
- any special interests there. Is that the game on your mobile, but not necessarily those where it is not necessary a lot of time to sit and think about their own power or concentration.
Now there's an online store, and I am responsible for marketing, so free time very little.
In the evening, I spend time with family. Often with the daughter plays in the "Mausoleum". ¯\_(ツ)_/¯
Layfhakerstvo from Pavel Fedorov
Professional books
- «write professionally"Hillary Rettig. Helped deal with the unit and understand that perfectionism - it sucks.
- "News Internet journalism" Alexander Amzin. For this book, I learned to write. Thing is to start.
- «Craft"Leonid Bershidsky. This book is more about the motivation of the charge, because the information is a bit outdated.
- «How to stop to sit and lie down"Ruslan Kalitina. A monumental work, tearing to pieces consciousness.
- «Freakonomics"And"Frikomyslie"Dabnera and Levitt. Books help nagenerirovat own ideas.
Comics
- Arch One More Day of the Amazing Spider-Man. Perhaps the saddest thing I've read all of 1 000+ issues of your favorite superhero.
- The last five-seven issues of Superior Spider-Man. Again, because of the drama and some of the difficult moments.
TV series
I almost do not watch movies, go to the movies three or four times a year in Movies on comics. But watch a lot of TV series, it is completely different.
Of your favorite:
- "Silicon Valley."
- "Gurren Lagann". This is an old anime series. Just imagine: in the first series of people live underground and are afraid to go to the surface, and in the 28 th destroy super-cosmic essence willpower. Here is the charge of motivation!
Very fond of series TNT. In the first place because they can be viewed from off his head. This pure entertainment.
Telegram-channels
- «The power of sound"- a small channel of sound that leads Dmitry Novozhilov (but still it helps me to do a podcast).
- «Journalism"- one of the few channels, from which I have never Signed Off.
- «brew business"- channel Sasha Volkova, editor of" Evotora ", which, together with colleagues opened a coffee house and the most detailed description of the process. Sasha so tired of this channel, it reads like a full-fledged art book.
- «digital etiquette"- a beautiful canal of adequate behavior on the Internet.