Jobs: Catherine Paul, fashion illustrator

Getting started is your passion for fashion?

My mom - the entrepreneur. It is engaged in the Italian clothing, and thanks to her I started my love of fashion and Italy. In Nizhny I received a bachelor's degree, and then went to Milan's Bocconi University, in the magistracy. There I really plunged into the world of fashion. People come to us with a guest lecture managers from Valentino, Gucci and other fashion houses.

In Milan you noticed and invited to the Google job?

In Milan and in the whole Italian labor market is not in the best condition - it is difficult to find a permanent job. I went to work in Poland and already there received the "dream job" - on Google. I engage in advertising AdWords, working with clients and helping them with the most efficient use of your advertising budget.

Why did you decide to leave the corporation?

At the time I was free from work helped her and other teams to create different designs, and even after some time bought a tablet, began to study Adobe Illustrator.

A new hobby so I sucked, I did not see how to create your first illustration. Began to spread the pictures in Instagram, came up with the name and logo, has started to receive the initial response. Every day my audience became more and more began to receive orders. And at some point I made a willful decision to turn his hobby into a business and quit.

Was you scared exchange stability of a large company for an unknown new business?

Highly. Fears were many:

• left without money;
• not achieve that to which aspire;
• to lose face.

But then he worked as the principle of "the eyes are afraid - the hands are doing." The main thing - to get away. For a while I was moving forward on autopilot, and then six months in Vietnam brought me to my senses. I overcame my fears and have new forces beginning the next stage of development.

Let's explain to readers what exactly is engaged in fashion-illustrator? What is this profession?

As a rule, fashion illustrator creates for customers and magazine pictures, one way or another connected with fashion.

But I have long outgrown this definition. In joint projects with brands I usually speak a partner, not a mere executor. Also, I have my own products. I think this is a natural way of development in a creative profession: first you do for someone, then together with someone, and, finally, you create something of their own.

How many earn fashion illustrators?

In different ways: someone picks 2000 for illustration, someone - 20, and can be a project, and up to 200 or 500 thousand rubles.

As now seems your workplace?

It's a cross between organization and chaos. It all depends on the time of day and what work to do.

If you draw on the tablet (my Wacom Cintiq Companion and Wacom Intuos Pro - at these draw in Disney cartoons), I need a lot of space, so I free the desktop from rubbish. If you work at a laptop or read around can be a complete chaos.

What programs are needed to run a professional illustrator?

Adobe Photoshop and Illustrator. First use 10 years, and the second - from the time of work at Google.

A popular Instagram-blogger?

• Of course, Instagram.
• Planoly, to pre-visualize the tape.
• SMM Planer for delayed posting.
• Iconosquare and Picaton account for analysts.
• Browser. Because of the easy synchronization only I use Chrome.
• Post office. I Prefer Gmail, as there are great filters, integration with «Google Drive" and a mobile application. In addition to it - service ToutApp, which helps to keep track of what happened to the letter after sending.
• And of course, instant messengers. Telegram - my love. There are stickers for all occasions, secret chats, as well as many interesting bots. For example, my favorite - Pomodoro timer.

By the way, I prefer text messages voice. Intonation - one of the most important communication tools. If you need to quickly reach out to me, it is better to call or write to the Telegram. The rest, I often notice is disabled.

In your list, no electronic schedulers. Why?

I plan for three months, for a week and for the next 1-2 days. Plans for the quarter write on a large sheet of A2 mind maps. Plans for a week - on A4 sheets, and a day - in the diary.

I do not care at the time of binding. The main thing - to set goals and gradually expunged from them as they reach the list.

As you can see, I love paper. Also prefer paper books, and longridy and contracts are always printed. It's easier to read.

We creative people between work and hobbies often is a sign of equality. This is true for you?

In addition to the illustrations, I love the scene.

Previously he engaged in artistic gymnastics. Now, I like to give lectures and participate in conferences. The biggest achievement to date - speech at TEDx in Rome.

You often move from Lower to Moscow. The trains and airplanes also work?

Not. :) Well, perhaps that Instagram check. And so I prefer to listen to music and read books. Often I read 5-6 books in parallel.

I recommend some good books to our readers?

"Number 1. How to become the best at what you do, "Igor Mann

Best book on self development. After reading it does not stay white spots on the question "What do I do to become number one in the business?".

Buy on Litres.ru →

"What is still not taught at Harvard Business School" by Mark McCormack

Amazing book by the creator of the company IMG. Only the practical and very deep, tried and tested over the years of experience advising on business.

Buy on Litres.ru →

"Just me" Roberto Cavalli

After reading this book, it comes the understanding that a great success - it is a big job. Sometimes you can stumble upon a hundred closed doors before you open is the same.

"Transerfing reality" Vadim Zeland

For me this is a reference book from 14 years. She thought about the right to the fulfillment of dreams and the goals. Working.

Buy on Litres.ru →

"To take or give? A new look at the psychology of relations "Grant Adam

The book is about that to be selfish in life unprofitable.

Buy on Litres.ru →

What do you say finally, those who, like you once, dreaming of his business, but does not dare to leave a warm place?

Nothing is impossible!

Publication of FASHION ILLUSTRATIONS & MORE (@kateillustrate)July 2, 2017 at 4:28 PDT

At first it seems that here it is - our limit. But then something happens and we go further. The most important thing - is patience, perseverance and work on yourself.

I never heard of successful people that they fell just luck. On the contrary, everyone is saying that the more you work, the more luck. Therefore, continue to work, and the universe will definitely help to find the right way to the goal.