5 tips for creating a memorable image

In general, people are much better able to absorb the information provided in the form of images, rather than by ear or by text:

• Exists Image superiority effect on the text: information as seen in the picture or pictures, people remember better.
• 65% of people - visuals. This means that images help them to perceive, recognize and remember the information.
• Alan Blackwell (Alan Blackwell), psychologist and scientist from New Zealand, countedThat a picture is worth 84.1 words. In his work, he asked the people to create a picture, and then describe their drawings with words. It was found that on average, each took about 84.1 words to convey the plot of the image completely. Thus, the picture is able to significantly reduce the necessary efforts to reports and store information, facilitating the work of the human brain.
• We remember about 10% of the information heard, 30% read the text and as much 80% of what he saw.

However, not enough to say that the image - a good tool for understanding and remembering. Not all of them are so good. Not all of them work. Therefore, it is important to be able to create such photographs and illustrations that will effectively deliver information to the person. This will help you five recommendations, which is easy to implement.

1. Choose harmonious colors

Color helps us to process the information and quickly identify what we see. Leslie Harrington (Leslie Harrington), executive director of The Color Association, said: "Color - the most memorable. First of all we see is him. " Therefore are shades cornerstone in the design logo. Properly selected color increases brand awareness by 80%.

A good example of this - Tiffany & Co. The company made a turquoise shade of his trademark. He did not just like customers, and has become synonymous to the brand. Now a similar shade was referred to as "the color of Tiffany's."

Color helps not only to recognize the brands. He is also increases the memorability of the image compared to the black-and-white pictures. But that does not mean you have to hit in the psychedelic and paint your presentation with all the colors of the rainbow. Best of all, we remember what our eye recognizes as harmonious and natural.

Here's what else you need to know: 8% of men and 0.5% of women do not distinguish colors or have problems with the recognition of red and green colors. On the other hand, virtually everyone can see the color blue, it works fine, for example, for hyperlinks.

Professor University of South Florida found that combined shades are remembered better than contrasting.

Thus, several shades of green will improve the process of perception, and the neon colors used piecemeal, but dismayed and taken. Find matching, harmonious shades simple. For example, you can use color wheel.

2. The more emotion, the better

You see this beautiful picture above? Impressive, is not it? Soon you will forget it.

According to research aimed at studying recall images horizons photos almost immediately erased from the memory of man. Much better than we remember pictures, which are people. Even before the eyes of a banal scene or situation. More active people work better pictures, which are occupied by a common cause. No worse than the perceived image of the object on which attention is focused.

If on the face of a man depicted in the photo, will be strong emotions, your audience is likely to remember the good image and its meaning. When choosing an image, to give preference to those which depicted the feelings rather than neutral pictures. This mechanism works because we are accustomed to associate with the visible. We see the smile - automatically remember, for example, how funny was yesterday evening in the company of friends.

3. Beauty does not save the world

At least, not to help you remember information. Aesthetically pleasing photographs, like the horizon in the preceding paragraph, poorly stored. On the other hand, here is a picture more strongly etched in my memory of man:

All because the enjoyment does not help remembering. Of course, you are more likely to save in the memory image of Adriana Lima, than unfamiliar model photostock. But only because of general knowledge on the subject, and not because the Brazilian woman more beautiful.

This means that we tend to better remember those images, which have already know something. Whether beautiful or not.

4. Create infographics

visual infographic love not just this: it helps to understand the information faster and remember it better. These illustrations combine systematic and familiar image, and therefore closer to the ideal of perception.

But remember not to understand. Therefore, creating infographics, get rid of the information collection.

The last common mistake, which should be avoided, - art for art's sake. Infographics - is primarily a short knowledge transmitted in the form of pictures. Well, when this scheme looks beautiful and stylish. But to plunge headlong into the design, sacrificing informative and understandable, it is not necessary.

5. Use different types of images

Especially well it works for articles, blog posts and articles. Do not limit yourself to using only photos or illustrations only in their work. Pick up different types of images: combine infographics with old photos, a quote, place a picture of the author, align art reproductions and contemporary art work. This will make you more persuasive and secure information read in the memory.

P. S. No need to rely on pictures. Do not forget that the most winning combination - this image plus text. Only then can you effectively convey the thought. Visualization will only increase the effect of the above, but can not completely replace the written you.

P. P. S. Use the image by taking into account the recommendations on social networks, and while working in the design of the site or your blog. What for? Here you have some statistics:

• Tweets from the attached picture is twice as much attention, retweets and citations than those that contain only text.
• Presentation, in which pictures are used actively and infographics will be 43% more convincing.
• A study conducted by Stanford University showed that the site design is of great importance. 46% of respondents admitted that what looks like the Internet page of the company or companies, it is determined whether its employees deserve trust.