3 secrets of success Viral Video

In the Internet every minute is charged with a huge number of videos, but few of them become popular. Find out why some videos are converted to viral.

1. Celebrities

Often videos are becoming popular since they come across someone from the celebrities and share a link to them on social networks.

So it was in 2011 with the roller of Yosemite Park in the USA. Once it has been downloaded, it in a few months there were only a few dozen views. But then the link to the video sharing in his Twitter account, Jimmy Kimmel, and it was an instant hit. He now has more than 44 million views.

Of course, to attract the attention of celebrities to his roller easy, but worth a try. Make a list of popular artists, journalists and other media people, which could potentially enjoy your video. Think of him capacious description and send this along with a link to all the people on the list.

Pay particular attention to videoblogerov. Recently, in Russia they are very popular, and some willingly make a selection of reviews for interesting video.

2. user participation

The second way to the video's popularity - the creation of around community of users who liked the movie, and the emergence of numerous parodies. These videos are for the millions of users of insider jokes, which they are eager to share.

So it was with a clip of the Korean artist PSY Gangnam Style for the song or video Pen Pineapple Apple Pen Japanese Pico Tarot. Often parodies of these videos are also becoming viral. For example, a parody of the Pen Pineapple Apple Pen from Nikolai Baskov and Ivan Urgant entered the top 10 most popular videos of the Russian YouTube for 2016.

Try to get loose on the wave of popularity of foreign and come up with a parody of the original has become known video. The main thing that it was original and resonated with the interests of a large number of users. Do not hesitate to play on cultural stereotypes. You can take a popular foreign clip and remove a parody in the spirit of "if it is happening in Russia."

3. The effect of surprise

Since millions of videos stored on YouTube, most of them still remain unknown. Most likely to become viral in videos in which there is something unexpected. For example, the most popular at the moment on video gaming Twitch platform is fastened on this effect.

Users like it when video are contrary to their expectations. If you want to play on the surprise effect in the video staging, it is important to very well thought out script. Jot down a few ideasAnd then share them with your friends. Do not disclose the essence of video at once, and ask others to predict that it will happen. Based on their responses, select the best idea and implement it.