What you need to be cool blogger

When should I start a blog?

So, you got the idea to start a blog. We need somewhere to pour out their thoughts and psychoanalysts too expensive. Or do you want to promote your company or yourself as an expert in some area.

If the idea to start a blog just naklyunulas, do this:

1. look lectures Robert Sapolsky, a professor at Stanford University, on the biology of human behavior. They translated and voiced.
2. Learn to do the mouse, crane and fish in the origami technique.
3. Organize a work day in the courtyard of his house and Organize a beautiful flower garden.

If after this you still think that a blog - it's interesting, you can try.

What will a blog?

Look for hundreds of their friends on Facebook or "VKontakte". How many of them write something yourself, and do endless repost? How many of these writers publish their own interesting ideas, not "today woke up early to catch the next coaching session on personal productivity"?

To express their own thoughts and orderly substantiate them - a strong advantage in the world census and duck face.

People who possess this skill, stand out among the rest. And the blog - a great chance to attract the attention of the audience. The good news is that it is easy to learn. You just have to understand that what are writing, and be disciplined person.

What need to be prepared?

The most important thing to be learned: Blog - it's not fun. Blog - is a duty that we must constantly perform, like going to the dentist.

And just as the trip to the dentist, many bloggers writing posts lay on one, two, three years. If you are not sure, they are ready for routine work, it is better not to start.

How much time is spent on the blog?

Lot. I'm writing one article takes up to four hours. Last year I spent on the blog Do it inbound (As I have, etc.) 19 hours 19 minutes. It's a little, but you see how carelessly I had led!

Article came out not even every month. My blog - marketing itself. Spend time on it - to invest in their own advancement.

Unlike the stock market, the relationship ambiguous entries: investiruesh the more, the more you get.

My little secret is that the other blogs I did not just lead, but also get paid for it. And yet I can tell from their example, as I am their, and it will also be marketing itself. So do not focus on how much time I spend on it Do it inbound. My investment portfolio is balanced: Do it inbound not only asset.

I advise you to invest more time to blog and give articles regularly. Be able to write four times a month - will be fine, two - well, once in two months - is meaningless.

Is it possible to throw a blog?

Yes. If started, but already in the first months of feeling that does not go, hurry myself to admit it, throw a blog and live peacefully. Honestly, nobody cares!

The web is full of memasikov, video enotikami, about seduction articles, knitting, Russian rap. No one will notice if your blog is about the quantum interactions of elementary particles cease to exist.

How to choose a theme?

Mediocrity is not an obstacle to the creation of a popular blog.

For every blogger there exists a reason why it is read, and the reader. Someone posts a video on YouTube about how to make repairs, someone writes about his children, someone even wrote about their children interested.

But think about the readers why they read your blog? What they have a reason for it? Maybe you can write funny, have the gift of the narrator notices amusing trivia in normal situations or well versed in any subject and your knowledge to help other people?

Note: Subject to like you yourself, otherwise you will not last long.

What is the most important thing for the blogger?

If you want the number of readers has exceeded zero, follow the one most important rule.

Do not pour in the stream of consciousness blog. Organize your thoughts.

In this way, great help book "presentation skill"Alexei Kaptereva.

Sat down to write an article, define the problem you want to solve. What will change in your readers, after reading? Begin your text with the formulation of the problem and explain why this is important, then describe the solution.

How to make sure that you read?

The Italians have a saying: "Tell me how to eat." This means that you just have to say, without ornateness. Writing in the blog should be the same.

The exception is if you know how to write elegantly and subtly as Tatyana Tolstaya or Ulitskaya. I do not know and do not try to jump over your head. And you know what? Readers praise!

Dispose of verbal participle phrases, very slozhnopodchinonnyh sentences passive voice. Instead of "the bronze horse was presented to me at a friend's wedding" - "I presented the garbage."

This is taught in the book, "Write, cut," which was written Ilyahov Maksim and Lyudmila Sarychev (she is my twin sister, by the way).

But I must warn you: first the content, then - form. Do not expect that after reading "Write, reduces" you will give out brilliant articles. Well-formed sentences are no substitute for knowledge of the topic. Conversely, if you are good at that, what are writing, but not always gracefully express your thoughts, readers would react to it loyally.

Where to draw inspiration?

If the first few months you are actively writing, and then realize that already went over all the threads and more to tell nothing, there are two options:

1. Or just the initial euphoria has passed, and the blog has become a routine (this is normal).
2. Either you really have nothing to write (unlikely).

To avoid this, it is important to:

1. Writing on the subject is close to you, in which you are immersed.
2. Understand that any idea can become content.

When the topic is close to you and your beloved, it will for you is inexhaustible. I write about the content and blogs, I am working with this, get in touch with people on the theme of the content, so I constantly emerging ideas about what you can write.

Where to get ideas for content?

On Facebook, I subscribed to a few people who give of 1-3 posts a day. They have a lot of readers, many comments. And the secret is that they write.

It's not all just given, this should accustom himself. Set a task write a paragraph text every day (Lord forbid you lay it all on the Web), and after a couple of weeks you will realize that any idea can become content.

After that, discipline yourself to write on a specific topic you. Then the idea will be coming all the time.

Why do I need a content plan?

The plan will come in handy in the depression period, when it will seem that nothing to write about. When you start, when you're on the courage of a new start, make a list of topics for future articles. About fifty. This list will save you when courage evaporates.

Do I need to blog social network?

If you conduct a blog about aircraft construction, and post photos to Facebook "My new nogotochki with strazikami, thank you darling @ nailsismylove1999❤ », readers are unlikely to trust you as a professional. Especially if you're a man.

Social networks - a tool for creating an image, and in the case of a professional blog - expert image.

Many people only have the image and in social networks, but it works. You want to look like an expert - behave like an expert. In my Facebook 99% of posts related to the work.

Why feedback?

Communicate with readers, ask them what they think about your blog. Very depressing when you think that you write into the void. Over time, even comments, "Thanks for the useful post" no longer satisfy the need to hear something more detailed. Cheer praise, and criticism will be in good shape.

Will the result?

If you are still firmly gone through all his creative crisis and could regularly maintain a blog at least a year, it will bear fruit.

Twice I got a job thanks to the blog, and countless times - job offers or cooperation on small projects.

The way content inscrutable. Sometimes he brings quite unexpected results.

Are you waiting for that cherries ripe cherries, and then - again - and indeed grows cherries. But sometimes, suddenly appears and orange.

In a famous SEO-experts, the company's founder Rand Fishkin Moz for this is the term "marketing happy accident» (serendipitous marketing).

I happened is two or three times. I write about the content and blogs and is sometimes referred to auditory implants (I work for a company that is engaged in them). One person who knew I was as a marketer, wrote to me that he was interested in implants for charity and would like to cooperate. Expertise in one area of ​​potential partner led to another. Such cases are rare, but always surprising.

I promise you many surprises and discoveries, if you zavedet your blog and be disciplined in his message.

But start consciously. As in any other activity, the main thing here - work and perseverance. If you are determined not wish you inspiration and want discipline and will. Then everything will turn out.