10 important lessons that Pavel Durov handed down in the process of creating "VKontakte"

Today, 10 years after the creation of "VKontakte" Pavel Durov on his page shared life lessons learned while working on one of the most famous social networks. We publish them unchanged.

10 years have passed. It publishes 10 lessons that I received in the process of creating VKontakte:

— 1 —

Everything can be done quickly. The first version of VKontakte in 2006 I collected in the past month. She began to grow immediately. Contrary to popular belief, the work is done quickly and accurately either, or long and bad.

— 2 —

* * All you need to do quickly. Together with VKontakte in 2006 there was a few more sites with the same concept. Now they are forgotten because VKontakte developed faster.

— 3 —

We need to grow in the wrong direction, which is organic. VKontakte grew out of the success of St. Petersburg State University Forum, St. Petersburg State University Forum - the success of a site for scholars. Each next step should be based on the foundation of having a successful experience.

— 4 —

People - not idiots. They feel - often unconsciously - the quality of what you offer.

Each nice touch and attention to detail, no matter how insignificant it may seem, brings new loyal users.

— 5 —

Covmeschat several roles - effectively. The first months of existence VKontakte I created all the code, graphics, language interfaces, and marketing. Combining eliminated the time spent on communication.

— 6 —

One has only to listen to your intuition. Whenever I listened to the opinion of "the older and reasonable", I was losing time.

If you feel that you need to do - ignore the opinion of the authorities.

— 7 —

Quantity not transformed into quality. VKontakte team was small but consisted of talented and motivated people. This command is effective army of mercenaries working for a salary.

— 8 —

Trust 100% to anyone not worth it. It does not matter how much you think someone trustworthy, and how many years know it - the key issues to better control personally.

— 9 —

Fear does not make sense. During VKontakte control it was much - DDoS-attacks, criminal cases, joint war, melting server, media wars, lawsuits, intrigues.

Emotions are not productive - do what you need to do.

— 10 —

Principles are important benefits. VKontakte defended the interests of users, while its competitors betrayed them in favor of advertisers, shareholders, officers. Benefit others - the only possible cause of true success.