As the trend of humanity is changing the scope of business
His Work / / December 26, 2019
The more automation and digitalization master the world, the faster in goods and services is growing demand for humanity - that is, the personal approach and sincere communication with customers. In place of texts written for the search engines coming blog posts made by people who are not indifferent to their work.
Under conditions of a large selection of real interest to the customer it can only that is addressed to him personally. It understands even a huge Starbucks Corporation, in coffee shops where everyone can get exactly takeaway cup with a drink. The point is not only to simplify the work of baristas in a high permeability, but also in improving the human loyalty, which will see your name next to the green logo.
Personalized approach, constant dialogue, sympathy for the customers, not turning into familiarity - that the value of new business sincerity.
Aynur Zinnatullin
TV presenter, winner of the TEFI, the TEDx coach. On his page on Facebook shares tips on public speaking and expertise.
Why in business matters important person
"Hello, Aynur Mansurovich, this bank" coolest ", we want you to make an offer on a credit card with a limit of 500 thousand rubles... "I do not know what you do when a call from the call centers but I hang up. As soon as I hear his voice callous tone metal, at least a little to delve into the idea of no desire. Contact does not occur, since I am not dealing with a person, but rather with the role, function or profession.
If we talk about online, many have noticed that expert posts Now laykayutsya and saved the worst. You write them, write, think about the facts, the depth of content, and zero emissions. However it is necessary to expose virtually private photos - at once a huge involvement.
People are tired of the dominant position of "I'm smart - listen to me," and megatons information. Have sensed the trend - expert opinion values fall in the eyes of the majority.
About this in his book "The new authority. What forces govern the world - and how to make them work for you"Tell experts to support social movements Jeremy Heymans and Henry Timms.
There starovlastnye novovlastnye and management model. Starovlastnye require only one thing - to obey or to consume. Novovlastnye is built and structured to coordinate the actions of peers and encourage the involvement of the mass. This, for example, the movement of "Liza Alert", a platform to search for removable housing Airbnb and YouTube. Dissemination of the principles of "participation revolution" proves that people are interested in each other and need for personal communication.
To be honest - it means to communicate with the position of a person, not a profession. It is difficult to underestimate the impact factor is the personal qualities to business performance.
How to show the human face of the head, while maintaining the status
Inside the company
What can you advise to those who decided to be "closer to the people"? How exactly can become genuine? If you thought that now have all the time to smile, to talk about his difficult childhood and come to work in a Hawaiian shirt - it is not. First of all you headSo that use the principles of sincerity necessary through management tools.
Involve employees in discussions
Designate a problematic topic and instead offer guidance to employees format brainstorming. Suppose that during the 15-minute discussion, the team will come up with three options for solving the problem. When participants will voice answers, ask more questions and Minimize criticism. It is necessary that each person feel important and necessary.
Conducts weekly open talks
This is the format in which your department or workgroup arranges a five-minute presentation to the rest of the team at the end of the week. Topics can be very different: "My favorite hobby", "My Favorite Book" and so on. The task - to create a space where people can exchange thoughts and ideas and not be afraid to speak out.
In social networks
How to increase the audience of subscribers, customers warm up, and then to successfully sell their products and services? Here are recommendations for those who are interested in promoting through social networks and public speaking.
Do Stories series
Stories - is a 15-second video in the upper band Instagram. Serialization allows you to make sure that people were watching the company for life as a TV series, involved in it and become members. Regularly lay Stories, where you share noteworthy workflow details.
Arrange your private live on Instagram
One of the coolest tools to communicate with the audience and sell their goods and services. If a personal brand Head generates income business, it makes sense to talk on personal matters, fit into the principles of the new entrepreneurial sincerity. Many experts in their first attempts to start mentorstvovat, poke goods into and commit other horrible mistakes. The most sinful of them - to teach others life. Instead, just share your experience.
Here are some possible topics for your next esters:
- What advice I have given (a) to his 16 years.
- My life values, which I will give to children.
- My approach to the planning of the day and life.
- As I believe (a) a.
- The impossible is possible.
- What qualities I appreciate in people.
- For me unacceptable!
- Personal development. What place it occupies in my life?
- 3 My goals for this year.
- I am grateful (grateful) for the world ...
At public appearances offline
Open lectures and presentations at professional conferences - is another effective way to communicate with a wider audience and colleagues. This will not only charge you with new ideas, but also to show that your business has a face.
Follow the 15/45 rule
If you are invited to a business breakfast, the worst thing you can do - to speak for an hour without stopping. Of course, you want to show the full range of its EXPERT, benefit, but it is a road to nowhere.
Remember the principles of sincerity: engagement and candor. Therefore it is better to pay a 15-minute speech, and the remaining 45 minutes to answer questions. Thus, you involve the audience and get feedback. More answers to questions - less declaratory opinion.
Use Mastermind tool
During performances lasting more than three hours using the instruments involved in the discussion of Mastermind. Ask a topic for discussion (eg "sincere communication"), divide the team into groups of 3-5 and give the task to find the use of this idea in their specific business problems. The discussion on the board, visualize and discuss the results. It is much more efficient than a half hour to talk about "the importance and necessity."
Using these tools and techniques, it is easy to become "closer to the people", without losing the status. A sincere stories in social networks that you really like in your case, will promote additional tools.
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