24 books that will help to solve problems in business

1. GET FEEDBACK, Jay Baer

One indignant comment or a negative position in the social network can cause a serious blow to the company's reputation. How to avoid a similar fate?

Marketing consultant Jay Baer believes that the right answer online critics will help not only to defend its position, but also to increase the audience. The author has worked for companies such as Nike, Cisco, Walmart, and another 34 companies, and gathered all the good advice of the reviews on social networks.

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2. "Customers for Life", Carl Sewell, Paul Brown

Carl Sewell and Paul Brown say: hold regular clients and the creation of a warm relationship with them - the basis of a thriving business. In his book, they talk about how to build a competent service strategy to stop promising and start to fulfill the demands of customers and benefit from the complaints of your company.

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3. "Delivering Happiness" Tony Hsieh

Book from the creator of the largest online retailers of footwear and apparel Zappos, which was bought by Amazon for $ 1.2 billion. Tony Hsieh enthusiastically shares with readers the story of his entrepreneurial way and gives advice to experienced and novice businessmen. Especially "Delivering Happiness" will interest those engaged in sales on the Internet. The book contains information about how to choose the right niche for your business, which in any case can not be outsourced and how the brand is formed.

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4. "Reload the page" Satya Nadella

"Reload the page" is worth reading for those who enthusiastically watch the battle of the giant firms in the world, latest technology. Satya Nadella, SEO-specialist to Microsoft, shares the experience of working in one of the biggest companies talks about fierce competition between corporate leaders and explains how the ethical issues that affect the work with artificial intelligence. If you are considering to change the course of development of your company, or you need to safely shut down the heart favorite project, it is necessary to apply to this book.

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5. "Blue Ocean Strategy", Rene Moborn, Kim Chang

If the struggle for the location of the customers pulled all the power of the organization and the team, this book will definitely be helpful. Rene Moborn and Kim Chang offer a way to get out of the grinder competition - create a blue ocean, where you have no equal. You can do this by investing all power in innovation values ​​- quality and features of your product - and having made it through sound development strategy.

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6. "Pumpkin Method" Mike Mikalovits

"Pumpkin Method" - a manual for those who do not want to burn from the startup. Author Mike Mikalovits stepped on a lot of the rake, but decided not to give up and has made every effort to develop a new business strategy. In his book, he explains why companies do not chase for the huge influx of clients and how to find reliable staff that was not afraid to go on vacation.

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7. "Good to Great", Jim Collins

The author and his colleagues have done a lot of research to determine the conditions necessary to create a great company. They used the experience of firms that consistently delivers high output over the years: Gillette, Kimberly-Clark, Nucor, Philip Morris, Wells Fargo and others. Their findings Jim Collins gathered in a book that will help entrepreneur and his case to the next level.

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8. "Analytical culture: from data collection to business results," Carl Anderson

Businesses need all the information about the client, his tastes and interests, lifestyle and budget, and the information you need to properly analyze and put into the overall picture. Carl Anderson, director of analytics company Warby Parker and Ph.D., talks about culture data-driven, about what data should be collected, and offers a variety of statistical methods to processing.

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9. "Blood, sweat and pixels" Jason Schreier

The gaming industry - a serious and stern business. In support of this journalist Jason Schreier has collected hundreds of stories from the world of geymdeva, which is described in detail not only the process creating gamesBut the technology of their promotion in the market. In the book there are stories of such bestsellers as Diablo III, Uncharted 4, Witcher III and many others. Useful to all those who want to link their lives with the world of games.

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10. "Catch the hare", Steven Spear

Every large company has an internal complex business system that allows you to quickly and simultaneously solve diverse tasks. Author Stephen Speer studied the experience of large firms and describes how to create a unique system, which will be different high mobility and rapid development. Speer also explains how to adapt the company to the new regime of work and not to suffer in this fiasco.

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11. "Key Account Management", Stephan Schiffman

Customers are different, and each should find an approach. But how to create an integrated system where the buyer and seller It will be equally comfortable? Stephan Schiffman proposes to introduce in the matter of technique of creating the key strategic linkages. Sounds tricky, but if you read, you can not only build relationships with the company's customers, but also to win the trust of influential people.

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12. "The goal: a process of continuous improvement," Eliyahu M. Goldratt

The book, which will help to save a fading company. One of the authors, Eliyahu M. Goldratt, created the theory of constraints: in any business has its limits, which prevent him to move on. To go to the next level, you need to identify these limits and to put every effort into work on them. Only in this way, according to the authors, it is possible not only to save a dying business, but also greatly accelerate its development.

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13. "How to find money for your business," Oleg Ivanov

How to find finance to start a business and do not get into debt? Many ways, and one of them - attraction of investors. Oleg Ivanov tells about how to convince important people of the seriousness of your intentions, the right to issue legal documents and avoid the common pitfalls associated with investing.

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14. "Purple Cow" by Seth Godin

In today's business environment, "just advertising" is not enough. Any business requires its own thought-out marketing strategy. It is desirable that it was a lot of innovative tools and interesting pieces. Entrepreneur and economist Seth Godin shares his knowledge about this marketing that working with the product at the stage of creation and advertises it only to those who do it needs.

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15. "Run! Quick Start for your business, "Jeff Walker

The book will be useful to those who only opens their job, and those whose business is "stuck" in one place. Jeff Walker knows how to push the development of the company and to breathe new life into it. Its recommendations will help to quickly occupy a niche in the market to find an audience and start working on the result.

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16. "Polarity of control," Barry Johnson

rivalry or cooperation, Rigid structure or a flexible connection, individual or collective - these ideas and phenomena are closely linked and seemingly contradict each other. However, Barry Johnson, a management expert with 35 years of experience, referred to such a dilemma, "Polar" and offers our approach: not to choose one thing once and for all, and to take their benefits and resolve from both poles limitations. There is a chance that after reading many of the puzzles will get your business solution.

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17. "Built to Last", Jim Collins, Jerry Porras

Long-term business projects seem to be incredibly attractive. But to build a unbreakable thing that will bring stable profitQuite easy. Jim Collins and Jerry Porras six years studied, particularly larger firms, which differ in the long-term success: companies Walt Disney, which is already 96 years old, Sony, exchange the eighth decade, and Boeing with century history. Their conclusions the authors have collected in one book. It also gives advice to entrepreneurs to create a company that will live more than a century.

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18. "The tyranny of indicators', Jerry Mueller

Even the most sensible idea can be reduced to an absurdity. In the book, we are talking about an effort to meticulously measure each indicator in the company. Jerry Mueller explains why you should not be up to the analyst to fanaticism and to make the resulting numbers for absolute truth. One example of an unhealthy depending on the analysis, according to the author, - a quantitative assessment the efficiency of workers. Attempting to calculate using calculus achieve personnel can end badly for the entire group.

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19. "The explosive growth", Morgan Brown, Sean Ellis

Facebook, LinkedIn and Pinterest in the beginning of his career were niche sites with serious competitors. Now it is the market leader, have achieved popularity and earned millions.

The authors claim that in order to succeed, the company relied on an elaborate methodology of "explosive growth", which has an incredible number of supporters. The publication contains not only the general concept of the system, but also tools to help you create a customer base and increase market share.

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20. "Sales Department of the capture market," Mikhail Grebenyuk

Book with a set of case studies and business strategies of explanation, a mandatory reading for employees, salespeople. Here stages describes how to create sales department until the writing of the script for outgoing calls from potential customers. heads It is also worth reading - rarely encountered such a useful and informative guide.

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21. "Zoom, or How to make your business grow," Eugene Oystacher

"Scale" in the first place to read for those who want to work in a big way and is planning to grow a large international business from a small business. Eugene Oystacher, an entrepreneur with twenty years, tells about the mistakes of the leaders who impede the development of business, and shares the secret of "growth hormone."

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22. "Business at its" Dmitry Kibkalo Sergei Abdulmanov

Start their own business on personal savings it seems impossible - how much you need to buy and invest at the start! However, we are confident that his blood would be sufficient. The main thing - to think carefully about every nuance of the enterprise at the stage of planning. How to do it, Dmitry and Sergei Kibkalo Abdulmanov told in the book.

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23. "How to bring order to their business," Mikhail Rybakov

The author offers more than 130 case studies for business: for example, draw a diagram of one of the company's business processes and find a few bugs. These tasks will help both novice and experienced business people to learn how to solve problems even at the stage of their origin. In addition to the workshop, in the "How to restore order in their business" has 123 of the case of large company leaders and more than 400 case studies of Mikhail Rybakov.

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24. "VkusVill: How to make a revolution in reteyle doing everything wrong," Eugene Schepin

History of "Izbonki" can be called one of the most inspirational for entrepreneurs. From the kiosk dairy company has grown into a comprehensive food chain, gave birth to the famous "VkusVillu".

The book contains details of both projects, described the difficulties faced by entrepreneurs, as well as the advice given, how not to lose the will to win and achieve his goal.

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