What you need to know about your ideal client

Why does one manage to get through to the customer, and the majority - no? The secret one: the first well examined his client, and the latter decided that they or their product is too good to focus on someone one, so we decided to sell all at once.

Internally, it is very difficult to tune to install "Find your ideal customer to sell effective ", because it is contrary to the usual logic:" If you want to catch more fish, take network more. "

But in some situations, the usual logic does not work: remember, for example, typically display cars from skidding - "wheel in the direction of the skid," and not vice versa, as it seems to us correct. So in search of clients: you need to clearly know to whom you are selling, rather than trying to reach everyone.

Recipe for marketing success is simple - know your customer, and start with the preparation of his portrait. In this case, you have to describe it in a day, which publication it reads as spends his spare time, his worries and so on. But often it omitted an important point clear to marketers but not for people just starting to do business: why, in fact, need such details?

Let's understand that you need to know about your customer and what is all.

Socio-demographic profile

Gender, age, income, scope, place of residence of the customer will determine the positioning of your product as well as a significant impact on your price quotation. If your client earns about 40 thousand per month, it is unlikely that he will easily buy consultation for 10 thousand per hour.

interests

What books and media read, in what community is, where and with whom to spend their free time, what are the hobby - all this will determine where to look for your client. Namely - the channels to promote your product and possible partnership.

For example, one firm to repair discovered that its customers often listen to the radio on the way to work. On the basis of these data, they have launched an advertising campaign on the radio, which earned them a lot of applications and the cost is quite cheap. And it would seem, well, who are listening to the radio?

Typical day

When the stands, making the morning as gets to work, where he spent the night - this will determine your communication strategy with the client when to write, what to write, in which social networks and at what time.

The eternal question of who starts to advance in the social networks - when the place of publication. You will not be asking him, if you know when your client walks into the social network.

One of our clients business by organization of space. She sends emails to its subscribers on Sunday morning, because knows exactly what it was at this time they like to view the mail.

Problems and fears

What is going through, as he wants to look into the eyes of others, which fears (Rejection, condemnation) - this will help you create your uniqueness, as well as understand what objections (that stems from the purchase) can be on the client. So, you can remove them in advance.

Many entrepreneurs to start businesses worry that poured money on advertising that does not bring results. Knowing this, an advertising agency can say, "With our help, every ruble spent will bring you customers" instead of "We are on the market for 10 years and know all the advertising technology."

Emotions and speech

What rejoices like talking about it, favorite exclamation, words, expression - all this will define your style messages, the format and content, as well as the visual component, that is, advertising, decoration and so posts Further. This can be found both in private conversation, and watching your target audience in social networks.

For example, you have developed a program for young mothers to help them gather strengthReboot. And if your message begins with the phrase "There is no power and want to get away from everyone?", It will attract much more attention than "Help yourself to relax with the help of our program."

---

Hard work? Do not argue. But it will pay off, because now all of your promotional messages, posts on social networks, or even the packaging of goods will cause a reaction, "Wow! Yes you did read my thoughts! How did you do it? "Rather than" Well, thank you for writing, but it's nothing new, I did not recognize. "

And most importantly, you'll never find yourself asking, "Where to find clients?". You will know exactly where they live and what they are interested in!