6 tips for creating a personal brand on the Internet

Does not necessarily seek to reach the heights of Elon Musk, to think about the necessity of a personal brand. You can be anyone - artist, doctor, manicurist, babysitter, financial advisor, tour guide - but unless you have a personal brand, you remain a representative of a certain profession.

This attribute - a kind of seal of quality, and what sets you apart from other people. A person with a strong personal brand is not necessary to submit deployed - because he was "the one."

It is "the ones" are always in great demand the professional market, Their expert has the "added value", and the name ensures that the result of their activities at least deserves attention.

In general, people who have a strong personal brand, a priori, in the win. Now tell what you need to do to properly represent themselves on the Internet.

1. Select the method and tone of communication

Decide by what areas and how you will communicate with your audience: through letters or pictures, business or conversational style, affect only professional topics or talk about personal.

Write down the necessary channels of communication for you and decide which ones are the priority - is likely to prove that seven posts a day on Twitter about politics to your i-brand does not need it.

Honestly, determine their strengths: chances are you're not bad, but I did not know how to hold the camera - then it makes sense to postpone the creation of a channel on YouTube.

Try communicate with the audience easier, even if we talk about the difficult things. At the same time it should not give the impression that you are referring to people of low intellectual development.

Give your audience understand that you believe that talking to intelligent people.

Instagram-blog Irena Ponaroshku brought her a new wave of fans - all because the manner of communication journalist and TV presenter with his the audience is different from how other celebrities present themselves: there are a lot of subtle humor, unusual metaphors and healthy relationship with life. With all of this - no "stardom".

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# RokovyeOshibki 🌴 Surrounded by nature think about eternity. For example, about who thought of place on the Russian keyboard letters "P" and "P" next?! 😭 This person obviously does not take into account how often use the word "sleep", "slept", "sleepy", etc. And what catastrophe they turn, should only miss the mark by the letters "P" and get into the "P"! 😱 Or just me because of this occurred most monstrous typos in my life?! Just imagine how sounded in correspondence with serious adults following phrases with the letter "P" instead of "P»: ⠀ ❌ «Today we can not get to you, my husband three days not S.Aliyev »🤦🏻♀️ ❌« You pos.ite, and then call each other! »🤦🏻♀️ ❌« Thank you for your hospitality, I am so sweet pos.ala than ever! »🤦🏻♀️ ⠀ # TlyaBudu, Russian keyboard came up with some koprofil! He is constantly changing his wife Julia. How else to explain that the letters "U" and "B" were too close?! 🧐🙈 ⠀ # # MilyySfotkalPokaYaspala BukvyRaznyePisat

publication of TV host, journalist 📺 Moscow (@Irenaponaroshku) March 10, 2019 at 9:23 PDT

2. Present yourself as accessible way

Ask yourself a simple question: What should I know about my audience, and I want to get from it?

Suppose you are a choreographer and create a personal site. You have three degrees, the victory in the competitions, you are proud of each of his disciple, and you can find a common language even with the naughty child.

Speak to your audience about all this is not necessary. We need to create a website that will be clear and easy to navigate, and it does not provide information about yourself and about what you can be helpful. Talk about what your audience will receive as a result of your interaction. bring examples of your workBut not all, but only the best.

Anyone who meets with you online, it should be very clear what you offer and why you should trust.

3. Stand out from the crowd, but be real

When you create a personal brand, many make common mistakes, and we are here to two extremes. Someone comes up with itself the whole legend, having nothing in common with this person. Others, however, are so afraid to stand out, they prefer to just copy what's already someone once been created.

image legend The problem is that your audience will sooner or later (probably sooner) feels that in this story that is not true. And then obtained as in Andersen's fairy tale, "the king is naked."

If you go to the other extreme - create resume on standard templates, using a blank presentation or insert pictures in the finished clip - just keep in mind: It is not about personal brand.

Therefore, be present themselves. Only such a strategy works in the long run. Talk honestly about how their successes and failures - remember that the man who makes no mistakes, seems suspicious.

Try to create a brand image that corresponds to you in real life. If you're a real psycho introvert, Do not seem incredibly open to dialogue only for the sake of you fell in love with the audience.

4. Take care that your work speaks for itself

Learn to talk about their achievements. Create a site where you could clearly demonstrate that you know and how well you do it. So your potential clients, employers and partners will be able to quickly understand how much you need each other. Do it everywhere: on your own site, and in your profile on the Exchange freelance services, and social networks.

Portfolio requires not only the photographer or makeup artist. If you write or translate texts, gather in one place the best of them. If you render legal support, describe successful case studies from your practice.

Organize the structure: divide the work / case studies thematically or chronologically (preferably in reverse order, ie, starting with the most recent).

Remember, in the world of brands you - that's what you're doing.

5. Work on the creation of personal style

Visual self-presentation and style - this is important. Determine how you have to look acceptable in public, whether you admit outrageous in the way.

Think about how you present yourself in the digital space: the fonts, colors and illustrations using the site, how it corresponds to what you are doing.

Avoid anything that "too much": too bright, contrast, a lot of acid colors or bust with Emoji - all this creates a feeling of clutter.

Aim for organic. The person who conducts serious negotiations on a daily basis in a business suitMust have a business card businessman and a corresponding profile in the social network.

6. Me and be unique

Clearly marked with "I" in your brand image does not mean that you should stop being a man with peculiar to any of us in life sinusoids.

Tom Peters, the founder bestselling "! Turn yourself into a brand," he says that "now is the time weirdos" and that the worst - zakostenet. Go to dinner with the same people, to read from the same sources and undertake work only when you know what to do. Not change at all - means to deprive themselves of the opportunity to fully compete with other I-brands.

Therefore try. Being unique means to be alive, to have different hobbies and interests and to give yourself the opportunity to question, to change and to make mistakes.

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No one is saying that the creation of a personal brand - it's easy. But it is undoubtedly interesting. Work on developing a personal brand means that you are on the path of continuous self-development, and therefore, you learn to look at the different aspects of your life through a magnifying glass, leaving the right and sifting superfluous. And most importantly - the most you expand your range career opportunities. Therefore, if you just step on this path, daring to take a step, to become "the most that ..."

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