10 tips how to be a website for your business
His Work / / December 26, 2019
1. Make a decent mobile site
Left - readable article in a mobile form. Right - the attempt to open the desktop version of the site in your mobile browser.
According to statisticsAs predicted (based on numerous studies and mobile eCommerce statistics), mobile traffic became just as prevalent as desktop trafficCollected by OuterBox, more than 79% of users visit the site and make purchases from mobile devices, rather than from the desktop. At the same time 84% have difficulties with shopping in the mobile version, and 40% received a negative user experience, go to competitors resources.
It is very frustrating when a visitor opens the mobile site, and it looks bad and running. The user is unlikely to be to deal with the difficulties, several times to press the button, or wander into the unintuitive interface - it is easier to go to another site.
Chris Lucas, Vice President of Marketing Formstack57% of Internet users surveyed say they would not recommend to friends brand with an ugly or inconvenient website for mobile devices.
Even worse, if you open your company's web site on your smartphone and you can see that the mobile version of it does not have. Zoom in and out with your fingers the full version of the browser to anything to make out, just wildly.
Justin Smith, CEO OuterBoxStatistically more likely that your customers will interact with you on a tablet or smartphone rather than your desktop computer. Mobile finicky visitors, and they do not hesitate to go to a competitor if your site will cause them the slightest headache.
So make sure your site has a good version for mobile devices, or even custom application. It should be designed to intuitively adapt to any device. Make sure that all buttons and elements on the page to interact comfortably with your fingers.
2. Come up with a memorable name
Simple, clear, memorable domain name is very important for your website. You will be happy to go lifehacker.ru. But would you read our website, if it was called lifexaker123.ru? I think that is unlikely.
Gary Millin, CEO WorldAccelerator.comThe correct domain in the hands of an experienced team increases the credibility of business partners and customers, increases the effectiveness of custom conversions and return on investment, as well as reduces the viral expenses marketing.
Find unoccupied and euphonic name is not easy, but it will have to try. Remember that it is shorter, the better, because it is easier to remember and type into the address bar. The most famous sites in the world - Google, Facebook, Twitter, Instagram. What unites them? That's right, their names are easy to keep in memory and print. And yet it is important that the name be easy to say aloud.
Google the word through this long ago turned into a verb "to google". But "Yandex" has such euphony can not boast - you do not say "poyandeksi"?
Avoid errors in spelling. Of course, there are certain sites that intentionally misspelled names like Flickr and Tumblr, but it is permissible only to very large companies. If you have any auto parts store, such errors in the name of the site will look ridiculous.
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- How to register a domain: detailed instructions
3. Let the site calls for action
You open Dropbox or Evernote - and immediately press the "Download" button. Come in Instagram - and click on the button "Register". You do not have anything to look or think about for a long time. Why? Because these sites are effectively call to action for its CTA-elements.
Call to Action (CTA), or a "call to action" - an element that is forcing the user to take advantage of your services. For example, it's like button "Subscribe", "Download", "Order" or "Buy."
Sometimes you go to the site of strange, is not a single CTA-element and can not understand what life offers you. Provide service? To sell a product? subscribe to newsletter? What are they all doing?
Place the buttons directly on the home page so that visitors do not have to look far for them. Simply and clearly explain to the visitor, what would happen if he clicks on the CTA-element.
If you created a cool online service - even on it will be possible to create one-click right after the download site. If you provide locksmith services - make the button "Call Wizard" directly from the user before the eyes. No need to hide elements of the CTA-bottom of the page, because not all visitors are patient enough to scroll through it until the end.
4. Make it easy to navigate
Access to information, services and purchases should be simple. Ideally, a user should never have to think about how to find something on your site.
For sure you will notice that the vast majority of websites tailored on a similar pattern. For example, a search button, registration and sign-in is always on the top right. To switch between the main pages with information you can use the tabs at the top. And social networks buttons and information about the company is placed at the bottom. Do not reinvent the wheel, because if your site is user intuitively seem incomprehensible, he leaves it.
Dan Veltri, co-founder and Product Director of Weebly.Place on your site navigation menu at the top of not more than five tabs. They should be clearly organized and clearly named. Add site search in the upper right corner of the screen, so that users can quickly find the desired one.
And do not forget to give the user the opportunity at any time to return to the main page of the site, eliminating the necessity of tedious klatsat browser "Back" button.
5. Keep your website up to date
Firstly, even if it sounds a bit strange, the actual site inspires confidence psychologically. Will you be using the service or application that was last updated in 2016, and will be looking for something newer? If your latest news is dated last year, there is a thought that you have been closed. And secondly, irrelevant information enters the customer confusion. And again, it undermines the credibility of the business.
Therefore, regularly update the content of your site. The emergence of new content encourages users to go at it again and again. Fix broken links - this is necessary for the best conversion of site visitors. Make sure that users only see relevant information (news, discounts, prices of goods, contact) - otherwise they have the impression that you are either careless or trying to deceive them.
6. Place contact information in a prominent position
There are two reasons. Firstly, if your business is dependent on whether or not people will be able to contact you (for example, call the sales department), unintuitive location of the contact information you will deprive the client. Second, the users will be considered as a site without contact information doubtful: hardly a respectable firm will hide the information.
David Brown, CEO of Web.comYour contact information should be clearly visible to users do not have a long time looking for your phone number or email address.
If you are using to communicate with customers and more social networks (and you should use them!), Be sure to place the icons with links to them in the header or footer, where they are easy to find. Mark icons can, for example, here.
7. Avoid typos and errors
Ochepyatki sometimes it happens, it's true. But in order for your business to be taken seriously, the text on the site should be grammatically correct. All sorts of bugs scare visitors, making your business is not considered trustworthy. After all, how can you cope with the business, if not able to deal with spelling?
Jeffrey Gitomer, American author and business coachYour grammar - a reflection of your image. Good or bad, you will produce the appropriate impression. Fortunately, you can control it.
Carefully check and proofread texts. Literacy - it is as hygiene. You may be a genius businessman in the world, and stopped by the belt of Bezos and Zuckerberg. But if you stand before clients and partners with a dirty head and dirty shoes, your talents are unlikely to appreciate.
8. Make your site easy
website design - it's almost the face of your business. according to researchHow Do People Evaluate a Web Site's Credibility? experts from Stanford, 75% of users will be introduced to the solidity and importance of the company only on the basis of the appearance of its website. And the fact to determine at a glance, good design or not, people are leavingAttention web designers: You have 50 milliseconds to make a good first impression! just 50 milliseconds! And the first impressionToo good to be bad: Favorable product expectations boost subjective usability ratings then generates all future expectations of your company.
You can provide as much as high-quality services, but if you have a page "comes from the 2000s," to use them will be just your friends. Make the design simple, clean and elegant. Keep up with modern trends - your site should keep pace with time.
Travis Moore, a graphic designerCurrently, the main trends in design - plane and minimalism. Epoch vyrviglaznyh gradients and shadows in the past. And remember: the fewer colors - so better. But you need to choose them carefully.
In addition, sites with simple design loaded faster than those that are cluttered by extraneous elements. A speed as you see now, is also very important aspect.
9. Let the site will be fast
according to a studyMobile Load Time and User Abandonment SOASTA companies, 53% of mobile users close the site without waiting for its full load if it lasted more than 3 seconds. In addition, 83% of respondents said that slow sites they form a negative impression of the brand or company. A 28% go to a competitor if a website download took too much time.
Let your site works at a reasonable rate. Optimize your videos and pictures so they sank quickly, even on mobile internet devices.
Asad Ali, marketing GO-Gulf47% of users expectThat the average loading site will last a maximum of 2 seconds.
And do not abuse advertising: as indicated in the report SOASTA, on most sites studied almost half boot time drawing banners. Users do not like advertising as well as the long wait.
10. Create your own 404 page
Technical failures happen at all. But the presence of your site's own pages for reports error creates the impression that your company and actively monitors problem solves it.
Acknowledging its mistake, you will help to increase user confidence and make him feel that he stumbled upon a site not worked. Blank white screen with some technical inscriptions suggestive of careless.
Create a page with an error message to smooth out the negative user experience. Put on her links to articles that might interest him, or popular products for the missing and so on.
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- Hermit - create a mobile application for any web site with your own hands
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