How to Increase Sales: 7 simple rules to save customers

Neither the manager is not immune from mistakes, lost contacts and forgotten things. Therefore, for effective work you need to build a special klientosberegayuschuyu system, which will be accompanied by managers at every stage of sales and not give them to miss a single client.

To do this you need to do three simple things:

1. To organize the work with clients on the phone, in social networks, websites and other communication channels. Any client request must be recorded in the system, where it is definitely not lost.
2. Customize CRM so that it prompted managers what to do at each stage of the sales. So employees will always be time to communicate with customers.
3. Automate work with a client base. In order not to lose customers after the first sale, you need to automate their repeated involvement: customize CRM robots which will call, send a mailing in social networks and instant messengers or any other way to remind customers about your company.

All this can be easily configured in CRM «Bitriks24

». Below we will look at the seven rules that will guide you step by step to create the perfect sales system, and convenient for managers and executives.

Rule 1. Any client request must be recorded in the system

First of all, you need to connect to the CRM all the channels through which you can refer customers: phone, email, social networks, instant messengers, CRM-form, online chats. In "Bitriks24" connection is on the home page and takes a couple of minutes.

Once connected, any client request immediately fall into the CRM. All calls, emails, messages chatik will be automatically recorded in the system and sent to managers for processing.

As a result, managers save time because they do not need to enter anything manually, and the company is not at risk of losing customers due to the fact that the employee simply forgot to write down a number or call back.

By automating the customer base is growing rapidly, as in the CRM get absolutely all appeals and applications.

Even if now the potential customer does not become real, it remains in the contact database. After a while it can get a newsletter or more favorable offer and make a purchase.

Rule 2. Create a selling site directly in the CRM

If you do not have to sell the site, easier and more profitable create it directly in the CRM, so you do not have to go through a separate integration.

Recently, the "Bitriks24"There was a website builder with a lot of ready-made blocks and templates, easy operation and editing. About two hours, you can create a beautiful site, ready for promotion.

The site already has necessary customer retention tools: free online chat, call back, and of CRM-shape.

When customers write to you in online chat, order a return call or fill out a form, all calls are automatically placed in the CRM, there are recorded and sent to the manager for processing.

You can immediately see how the site works and how it brings customers.

Moreover, CRM has not only stores all the contacts of your customers, but also helps to bring them to the deal with the help of tips and counters.

Rule 3. Create a sales script to CRM helps managers

When handling customer contacts and get into the CRM, they are distributed among the managers to handle. The system then begins to prompt them what to do at any given time of the transaction.

CRM is not just to store all the data, and helps managers to sell, you need to create a sales scenario: once to build a complete sales chain and specify what should happen at each stage.

After that, your managers can only follow the system prompts. The CRM illuminate counters, who say that he should make a manager at each stage of the customer: to process an appeal, call, write a letter.

The meters show what kind of business manager needs to do today, and what tasks he expired. If for some transactions or lidam nothing planned, CRM resembles a manager, you need to do to the sale took place.

You do not even have to teach new managers working with CRM. The man simply comes and sits down at the computer and starts to close the counters, perform the planned action system.

Rule 4. Use robots for repetitive tasks

So as not to take time away from managers and eliminate the human factor, leave mundane tasks to robots and triggers in the CRM.

Triggers are automatically react to the actions of customers, for example, to visit the website, call, filling the CRM-shaped and run robots.

Robots, in turn, carry out planned activities: emails sent to customers, put a task manager, plan meetings and even run ads in social networks and search engines.

Let us examine an example of how it works. Client CRM-filled form on your site, then fires a trigger and takes the lead into contact. After Lida status changes, run by robots. In our case, for example, they can put the task manager: call created a contact or send an offer in the mail.

So, once you have the lead, it is immediately processed by CRM and taken into operation. The system automatically creates a contact, tell the manager what to do by sending an email, schedule a meeting or call. In general, do everything to lead turned into a deal.

Of course, CRM will not teach your managers to sell well, but will help them in the process: prompt, remind and supervise.

You show CRM, how to sell, then it shows this to your employees.

It seems that automation - is a complex process, but "Bitriks24" it will not take much time. There is a ready-made scripts, you just need to select the appropriate robot and flip-flops, and a time to install them, and then the system will run itself.

Rule 5. Work with a client base: stimulate repeat sales

It is important not only to work with current customers, but also regularly handle already accumulated base. recently "Bitriks24"Announced a new tool that will automate the re-attract customers, - CRM-Marketing.

To work with a large and diverse customer base, and each offers something that is more likely to lead to re-sell, you need to categorize them. This is what makes CRM-Marketing - distributes all customer segments, with whom you will be working separately.

The system offers three types of segments:

1. Ready. This common category of customers who do not need to set up: "Customers are no transactions," "Customers with unpaid bills," and so on.
2. Dynamic. In these segments, the number of customers is constantly changing over time, such as: "Who bought the last month", "Who CRM-filled form on the website."
3. Static. For these segments you choose the database once, and it does not change with time, for example: "Buyers of 2016".

Next you specify an automatic action for all of its segments. For example, customers who bought product last week, you can send a poll to find out their impressions of the purchase, and buyers last month - SMS-newsletter with new offers and discounts.

Here are some CRM-marketing opportunities:

1. Email-mailing customer base.
2. Advertising in Facebook, Instagram, «VKontakte», Google, «Yandex».
3. Voice telephone calls. You can record a message or use the robot voice.
4. Posts in social networks and instant messengers.
5. SMS sending.

So you constantly keep in touch with the base of customers, and due to the distribution of segments to choose the most suitable type of advertising.

Rule 6. Automate repetitive sale

You can not only stimulate repeat sales, sending advertising, but also partially to automate them by putting reminders for managers.

For example, at the closing of the first transaction CRM will create another one, exactly the same, and then after a specified time to remind about this to the manager and offer to re-take the path that led the customer to buy.

Also, after the sale of the main CRM product can automatically create a deal to sell collateral or supplementing and after a certain time to remind about it to the manager.

For customers with a subscription fee or service "Bitriks24" may automatically put regular bills.

CRM «Bitriks24" not only contributes to the re-sales, but also helps to analyze them. You can view the repeat sales separately from primary and know they are committed through what channels.

Rule 7. analyze your sales

Without an analysis of sales you do not understand, who can not cope from managers, many customers away from you, and how to increase sales.

The CRM «Bitriks24"You can find a complete set of tools for analysts. They are presented in the form of bright widgets that you can move and adjust as desired.

The reports have a clear timetable sales funnel for any period, the amount of accounts for transactions, the number of transactions in the work.

Your managers will see their place on the sum of committed transactions, and payment control charts. Manager at any time be able to view your list of forgotten trades, go back to them and put the squeeze on customers.

With analytics, you can understand how the sales department, identify errors and weaknesses and improve the situation.

---

Even the best managers do not raise your sales, if they have to score customer names into a table or write ASAP-task on stickers. CRM «Bitriks24", of course, no substitute for salespeople from God, but it will make your employees a much easier and more efficient.

Try "Bitriks24"