5 myths about trade on the Internet, which prevent you to open a store
His Work / / December 26, 2019
Myth number 1: to open an online store, you need a large start-up capital
Procurement of goods, creation of a site, organization of delivery - it's money. We will understand, on what is there to save.
Warehouse
At first, he will hardly need. If you do not sell large items like refrigerators, store the goods can reserve the house. When the momentum will grow, you will find a separate room.
The cost of rent depends on the location of the premises, its area and storage conditions. In Moscow, you can remove the box 7 m² in about 9000 rubles per month. Storage container 28 m² can be rented for 13 thousand rubles, and refrigerated warehouse for flowers 12 m² - about 20 000 rubles per month.
You can use dropshipping. Here's how it works: you get the order from the customer and forward it to the dealer, and he arranges delivery. You pay for the purchased goods, leaving himself the difference between wholesale and retail price. Good option, but only for approved suppliers: if a product quality problems arise, to calm angry customers you have.
Site
If you just try yourself in online trading, there is not much point in spending a lot of money on the site. You can start with groups in social networks or free site. On the platform "Ecwid"For 0 rubles per month, and no commission on sales you will have an online store with adaptive imposition for mobile devices and connectivity to the group in the social network" VKontakte ". True, there is a restriction of free fare - can be added to the store just 10 products.
The cheapest premium services at "Ecwid" costs 790 rubles per month (or 659, if you pay once for the entire year). Here you get for 100 products in the catalog, and even an application for managing the store on iOS and Android, opportunity to distribute discount coupons and track what products customers added to the cart, but did not purchased.
product photos
The cost of shooting the subject in Moscow photographers starts at 45 rubles for a single image. Some have a minimum order amount. For example, we must pay not less than 3000 rubles, even if you have only 10 shots.
If you want to save money, try to cope on their own. With the right light will turn good photos even on a smartphone. To demonstrate the benefits of the product, show it in action. For example, a necklace or a scarf knitted look better on a man than on a hanger. If you are not photographed anything harder sleeping cat, read on rules of shooting products blog "Ecwid."
Myth number 2: create an online store - it is difficult to
Internet-shop you can do yourself without any help. For this purpose there is a special platform where you collect it personally, as a designer. You create a store that looks like what you want, and do not spend money and time to communicate with contractors.
For example, we tried to create a shop with "Ecwid». Everything is simple: do not need to download or install anything, just sign up and choose what to do next. If you already have a website, blog or page on Facebook, the store can be built there, and if not - make a start site-odnostranichnik with a shop on a free service. The address in this case would look like this: * store name * .ecwid.com. Then you can connect your own domain, if desired.
With design also no problems - everything is done in a convenient and intuitive editor. There is a template that you just need to fill in: enter the name of the store, to tell what he was good, and place your catalog.
A free rate available are 10 products. They are already decorated for example in the directory. To list your items, you need to change the pictures, prices and descriptions.
Then you select the method of payment and type of delivery. All the online store is ready.
If you lead a group on Facebook or "VKontakte", you can upload to products from the catalog. Information about orders and customers of your store at the launch site and social networks fall into the control panel. It turns out favorably in one place you can see full details of sales.
To store management handy mobile app: It can be used to receive notifications about orders, to add to the catalog of new products and create discount coupons.
Myth number 3: to attract buyers need money
With the money you will have more opportunities to advertise, but you can do with free tools.
Pages in social networks
SOCIAL easiest to bring customers into the store, if you keep the page correctly. Post funny (actually no) images with the wishes of a wonderful evening and a good weekend useless full of them each in the tape, and the benefits of your store, they did not reveal. It is better to talk about their product, answer customer questions and share news on the subject - useful content attracts an audience.
company Blog
With it you can attract people who are just starting to think about buying and scout the situation. For example, if you sell a Korean cosmetics, write about the principles of care: Tell us what the toner is different from the serum, and explain what's chip means with hyaluronic acid. Useful and interesting articles readers will share in social networks, bringing you new visitors.
The article adds a link to the goods referred to. If you sell shoes - tell us how to choose shoes for sports, and suggest new sneakers from your shop suitable for running, and what - to practice in trenazhorke. Do not forget to mention about the courier delivery and free exchange for a different size.
Newsletter
If subscribers have a little bit, it's free. For example, a service for Mailchimp Mailing limit to 2 000 addresses. Newsletter works if you already have buyers. They can send messages about the receipt of the goods and promotions, give discounts for the holidays or send useful articles from the blog.
To broaden the base, add the site subscription form. Explain to people what it is and why, you can even give a discount to each signer. Another option - draws nice gifts among those who signed up for a newsletter. Announce them online and in social networks.
Myth number 4: The Internet is full of shops and so, to me no one comes
In your city, surely full of grocery stores, but all are their customers. The question is, what stand out from the crowd of competitors.
There is a concept - a unique selling proposition. In short, it is a counter that distinguishes your product or store on the other. To find a catchy USP, look at the store through the eyes of the buyer and decide who will buy your product and why they need it.
At the heart of the unique offers can be product design (jewelery author of sketches of customer), the conditions services (flower delivery even during the day, even at night) or production (wooden toys, made manually). Decorations for individual designs will appeal to those who do not like the suspension of massmarketa, night flower delivery - fans to make surprises and handmade toys made of natural wood - parents who creeps from Chinese PUPS.
Myth number 5: people do not trust the new stores
There are several ways to bribe even the most suspicious.
intuitive catalog
In the online store goods can not fiddle with, so that high-quality photos - this is important. It is better if they would be more than one, for example, a T-shirt can be removed simply on a flat surface or hanger, on the model and the composition of the image to the customer easier to imagine how it wear.
Some shops prefer not to articulate the value of goods, offering customers ask about the price for personal messages. Do not be so: people are already full of works, lest any more to find out how much each thing.
Feedback
Opportunity to write messages on the site is still needed. Well, if the buyer can ask questions about the product and get a quick response. Add your contacts to the different methods of communication. For example, e-mail, links to social networks and phone number.
Transparent terms of payment and delivery
The more, the better. If the buyer did not really understand, if he can in the case of which to return the goods, it is unlikely he will dare to risk the money.
In order to persuade the user to trust you, of course, explain how your store. Imagine if telling about his grandmother, who is ill, that in general the Internet is and what is happening there.
Tell your story
It is one thing - to buy the shoes for dogs in a faceless, SP Ivanova, and the other - the owner of three pugs Vasey Ivanov that with all my heart loves animals and experience the unspeakable pain of the fact that in the winter they are freezing legs during walks.
Tell us how and why you decided to open a store, what is it different from the dozens of the same, and why it is worth to buy from you. To add the story team pictures - people who you know in person, more trust.
In social networks tell us about the news. The assortment, new payment terms - write a post in a group or store entries. So you become a part of everyday life customers, and gradually they become your loyal customers.
Layfhakera gift for the readers: if you have not used the services of "Ecwid", will receive a discount of 70% on all tariff plans.
Create your own online store