Simple instruction to advance in the "Classmates" for business
His Work / / December 26, 2019
Why "Classmates"
Because it is one of the most popular social networks in Russia. For a month, "Classmates" visited 71 million people - people between the ages of 6 and 65 years. The core of the audience consists of those who are between 26 and 35. Miss little chance: certainly among the regulars of "Schoolmates" and have your potential customers.
Most often, users of social networks come into the community, dedicated to humor, beauty and health, creativity, auto and motor vehicles. Interested companies and their pages or brands, so that the representation of your business in the "Classmates" - it is a working tool to increase audience and promote products and services.
Quite well, when those same goods and services correspond to the interests of social network users. For example, visitors 'Odnoklassniki' keen interest in education, health, children's goods, clothes, household appliances, auto parts, series and movies. If your proposal is connected with something on this list, the chances of increased influx of customers.
How to tell your story
If you already have a community in the "Classmates" (for example, started just in case, but abandoned) - perfectly. It's time to breathe new life into it. If the group is not present, it is necessary to create it. The title and description tell the audience about your company - briefly, as clear language and without kazonschiny. To better acquaint visitors with your products and services, create a welcome post and fix it.
That your group was constantly in sight of the user, the posts should go at least twice a day. To publish better to choose the early morning (9-10 hours), lunchtime or evening. The peak attendance at social networks, usually falls in the period from 20 to 22 hours.
Attract new members will help the native system of promotion posts. With it you can promote any publication in your community, be it photos, videos or links to external resources. The only condition - the group should be open.
Select the entry you want to share. This can be an existing post (for example, the welcome) or new - in the lower right corner there is a button "advanced". Clicks on it - get into the advertising office.
Choose who you want to display a message: you can filter the audience by gender, age, income and geography. To attract new people are excluded from the list of those who are already a member in your group.
An interesting feature - local advertising. A message will see those who are close to your office or institution. So a better chance of instant response: people saw the ad - went to you.
Finally, it is necessary to select the coverage - the number of users who will receive your message. The plan may differ from reality: the actual coverage of the ads you'll see in the statistics.
Then you pay by post mailing and send it to moderation. If all is well and the ad is approved, after a week, you can watch how he's doing.
How to create attractive message
To begin study license agreement and Requirements to group content. Jargon, mat, naked girls, annoying images, from which the blood does not go out of sight, frantic number Emoji and exclamation marks - this is not the place to Promopost. Message with similar content simply will not allow the publication of the moderators.
Klikbeyt like "shock DOCTORS HIDE" leave the banners on dubious sites - in the "Classmates", this will not take place. Urge to set the "Class" or repost ads also not worth it. Finally, if you post a link, it must lead to a site or a page with a description of the proposed product or service.
Do not drive yourself into the framework of the same size. Dry text with reference to the end - so-so idea. Most often it is a waste of money for promotion. Photo galleries, videos, polls - try different options for content delivery.
The obvious benefit or entertainment - that's what people like. Share life hacking using your product, let us helpful advice. clothing store, for example, can tell you how to choose the perfect jeans without trying them, or tell about the rules of washing clothes made of different materials.
If you advertise a coffee shop, tell me about updates to the menu on the list or show photos in the video as a barista brews coffee on the sand. If you offer food (let it be milk), there can not do without a collection of recipes: milk shakes, which can be prepared in five minutes, the idea of ​​delicious and healthy breakfast. More interesting option - a survey. In the case of milk, it can be, for example, about his favorite dish for breakfast.
Primitive posts from the series "The Barber" Lock "invites all women and girls" did not take off. In the lovely ladies immune to such advertising, they want something more interesting.
How much money do you need to promote and how to monitor its effectiveness
The minimum budget for promotion - 120 rubles (no typos, it is one hundred and twenty). For this money, your ads can appear for a few thousand people, if you do not ask tough adjustment in terms of audience quality.
Go in a group setting, and select the tab "Promotion of the fact." There kept statistics on all Promopost.
Coverage of the ad - it's people who have seen your Promopost at least once a week, views - is the total number of ad impressions. A user can see the post several times, so do not be surprised if the indicator reads higher coverage. Hits - are actions that people make an ad. For example, they can open the post or go to your group.
Next - scope for experimentation. Try different message formats, play with the filters. With experience you will be able to find options that work better than others.
"Classmates" - a platform for communication with the target audience, which can be a constant source of new customers. Offer users interesting content and promote it properly - big money and a deep knowledge of the SMM for this is not required.
Connect "OK for business"