Guy Kawasaki: 12 business lessons that taught me to Steve Jobs

Guy Kawasaki is widely known in the business environment as the author of books and a terrific speaker, often tells in his books and statements about the time spent from the Apple (he was one of the first employees of the company, responsible for the marketing of Macintosh in 1984 and is considered evangelist Apple). "Times" because Guy is always joking that he's one of the few people who worked twice on Jobs and survivors. The next day, after Steve's death, Guy was supposed to speak at the summit of Silicon Valley on the topic attract customers, but at the last moment, he changed it to "12 business lessons that I learned from Steve Jobs ". Videos of the performances and excerpts from it, you will find below.

Performance Kawasaki's very interesting, but if you do not speak English or do not have time to watch, here are all the key points that Guy says.

1. All the experts are useless.
2. Consumers do not know what they want until they get it.
3. The most difficult tasks, provide the best results.
4. Design is everything.
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5. Use in presentations great graphics and large fonts.
6. Do not be afraid of change. They are better than monotonous.
7. "Works" or "does not work" - does just that.
8. "Price" and "Price" - are two different things.
9. Always hire only the best professionals.
10. Be an example to your employees.
11. Do not pull on the release of new products, not the competitors will take your niche.
12. Sometimes you need to believe the product before it is created, otherwise it will never appear.

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