Tips for self-PR

PR - it is not just a fanciful abbreviation of fashionable foreign expression. This is something that should be sent to all of your efforts, if you want your business to prosper. Today we share with you the thoughts of Ivan Drobysheva who knows exactly how to help your company grow in the eyes of the main target audience.

We present you a guest post authored by Ivan Drobyshev - entrepreneur, consultant and venture capital funds for accelerating social and media relations, ex-journalist "rain».

Do you want it or not, but the business is constantly involved in public communications. You can intelligently approach the issue of PR, studying, what they think about your customers and investors, or to let things take their course and see how you bypass the untwisted competitors. If your customers - large companiesThey should know that they can trust you. But how can they trust you if your company is on the market for several years?

In this case will help profile the article in the major media and the expert status of the head of the company. Awareness in the media - your weapon against competitors. Well, working with venture capital and business editions will allow you to grow in the eyes of investors.

Create an association

First, a look that has been written about your company, where mentioned. It's enough to promonitorit search engines. Secondly, check your own first and last name of the founder, a look that gives the algorithm. You have to be associated with what you are doing now, look at your photos on social networks, or please create business profiles LinkedIn or Facebook. Set notifications on your company's name and its competitors in the search engines - so you'll be aware of all the latest changes.

Write a press kit

Today, everyone knows about the elevator pitch, a short (3-5 minute) speech about the technology, the team and its offer to the investor. By the same principle - the most concise and clear - you should be able to Describe your project.

The single-page text of the email that you have for the company, what mission, what industry work, what your innovation and what the potential market. Add your data, contacts and expertise. Then, what you are good and you can comment. For example, the industrial robotics market or educational projects in Western Europe. Test your abstracts for loved ones or friends, get a third party opinion from people who are not too familiar with your company. Journalist, as an investor, with a probability of 99% does not understand your technology and, therefore, must be able to explain the principle, even a child.

Visualize

Of course, to create a prototype and can not always be available in the first step, but strive to do still need it. Create a 3D-model or a beautiful sketch - this investment will pay off. Agree, better once to bring a working robot, a hundred times to tell about it.

Find your journalist

And hold on to it!

Previously, all the PR people worked on the principle of "collect database of 1000 contacts and do press releases every week." Now the situation has changed: if you are not the president's administration, your official releases is unlikely someone will be needed.

See which publication you read, and think about what your customers are reading, and investors. Look to these publications, get a few journalists whose articles are close to you on the subject, and write to them. Send prepared materials, imaging technology, description, and do not hesitate to say the main points in a telephone conversation. Offer to write about technology, but do not be discouraged if the first time you will be denied and will realize that they are not interested.

When you find that the journalist who wrote about your segment or about the same company, it can become a valuable source of advice you and help with promotion. journalists can search and social networksAnd not just in the "Editorial" on the website. In social networks, you can better understand his professional interests, but do not forget about etiquette - to write about the best e-mail.

Move through partners

Seek partners. If your business has something to do with the larger and more famous players already on the market, use it to your advantage. Meet with their press-service, or marketing department and offer together to write about a cooperation agreement or, if that is your client about the contract. Do you offer innovation, and the big players must maintain the image of a dynamic company. You also need the best possible light the news about the deal or partnership with a major player.