1. Make a portrait of officer
The first step is to determine who you want to see in his team. What professional and personal qualities should be a future colleague. For this:
- Discuss the job with employees card, which will operate the new man. Find out who they are waiting in their team, what they lack specialist.
- Evaluate the professional market. Look at the resume of competitors in your region - find out what experts have and on whom you can rely. Take a look at competitors' positions - understand what they offer and what you need to focus in its announcement.
Maria Nikolaeva
We will show how to do this on my own experience and draw up job content manager. The ideal employee for us - a person who can not imagine life without the Internet, social networking has masterfully and loves quality content. It must perfectly know the grammar, to be able to write a living text, hold "Yandex. Metric "and Google Analytics.
It would be cool if the applicant versed in Photoshop and ready to work in the evening. And yet he must have experience in the same or similar positions. And write in the job.
2. Use clear words
After reviewing your job, the applicant needs to understand what you are waiting for him and what he will do in the workplace. For this:
- Clearly specify the name of the. You can use an official of the staffing company, but only if it sounds clear. For example, a "Category 1 specialist group registration of transactions of corporate customers" - not the best option. It is difficult to understand who he is and what he will do. Reformulate and name the job, for example, the "account manager with clients."
- Describe the tasks and responsibilities of the employee. Do not copy the list of the job description. Highlight five main objectives and describe them in plain language.
- Use bulleted lists. Ads with a clear structure is easier to understand.
- Use a single style of speech. All your job should be written in the same language and look similar. It's kind of an element of corporate identity. For convenience, use templates: on hh.ru every company can make its own blanks for ads and save them in a private office.
Maria Nikolaeva
Content Manager Layfhakere should:
- Develop a content plan and do not forget to fill its schedule;
- discuss the work with the editors and newsrooms;
- respond to comments subscribers.
3. tell us about yourself
The applicant needs to know where he was going to work. So be sure to fill out the company profile. In him:
- Make a brief portrait. Describe what you do, who you work and how you are different from other companies. Add a logo and a link to a site if it has one.
- Record video invitation or post office pictures. They will help the applicant to understand better what you represent. To add them to a card company hh.ru, connect the tool "Designer". In addition to video and photos using it will be able to set the background color, attach infographics and buttons to go to vacancies.
Maria Nikolaeva
Layfhakera on a private page hh.ru there is a brief description of the company, link to website and logo. In addition, we talked a little bit about our audience and pointed out areas of activity.
By the way, try to add as many options as possible: so you will be easier to find in the search. For example, we have in addition to the media pointed marketing, advertising, BTL, PR, design and producing.
4. Mark bonuses
Keep in mind that the applicants do not want to be in prison. They are looking for a job that will bring and income and pleasure. Be sure to tell us why you cool and you are ready to offer the employee.
Do not forget that the bonuses are bonuses strife. Delicious free cookies, corporate gym - great, but for people who are looking for development - an empty phrase. Do not forget to register the professional opportunities that will receive the applicant.
Maria Nikolaeva
Layfhaker offers employees to choose: to work remotely or in the comfort of the office. We have a competitive salary, the formalization of the labor code and vocational training.
5. Be honest
Not need to specify an unrealistic salary and smooth conditions. An applicant learns of the deception during the interview or at the beginning of the work - and just go away from you. So always write a truthful information.
And to put it bluntly, if you are looking for a temporary employee, for example, for the term of the decree or seasonal part time.
Maria Nikolaeva
Salary content manager Layfhakera will depend on the experience and abilities of the applicant. Therefore, the job did not write any precise figures in order not to create unnecessary expectations.
6. Test yourself
Before publishing the ad, make sure that it was written by a competent and understandable language.
- Correct the mistakes. First, re-read the text yourself and then upload it to one of the services on the error checking, for example, text.ru or "Glavred".
- See how the text looks ready. How easy is it to read it, how easy is it to detect all the necessary information. To test yourself, give colleagues to view the text.
- Be sure to include contact - office address, phone or e-mail and name of the person with whom the applicant is saying.
Maria Nikolaeva
Added to the position contacts, text checked for errors, allowed to read it to several employees watched a preview. We publish.
On hh.ru place an attractive job is not difficult. The site has a handy form to fill in which you just need to add their information.
In addition, you can:
- evaluate competitors;
- see market competitors;
- create a business card of his company;
- develop job template to always follow the same style;
- to see what it looks like an ad before publication.
You want to stand out from the others - use tools to promote vacancies. For example, connect a targeted advertising Clickme and get additional views of the vacancy. It will show the users of social networks, as well as a mobile application and search for "Yandex". Only those people who are interested in this topic!
Or choose the type of accommodation of "Premium": will be shown in one of the first in a week with him your job. Applicants do not see it will be difficult.
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Your ad will automatically rise in the search for 30 days, and accommodation will cost half the price. The promotion is valid until September 30 only for new clients from Moscow and the Moscow region. For companies from the regions also have advantageous offers. To find them - look in the personal cabinet.
Find a person in command to hh.ru
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