4 lessons entrepreneurs from Steve Jobs

Steve Jobs not just called an outstanding marketer. Yes, his character was not ideal, but the number of submitted innovation and inspiration that he gave to others, is really impressive. Methods Steve Jobs recognized the revolutionary, because they have changed many areas - from design to branding.

When Mark Tachchi was 12 years old, he gave Apple II, and even then the boy knew he wanted to work with those who created this device. Tachchi later got a job at NeXT and moved from Winnipeg to California.

Mark Tachchi believes that time spent in the named NeXT, then at Apple, taught him not only to work and succeed. It changed its business DNA. Culture created by Jobs in his companies, has played a major role in the personal development of the brand. Moreover, it teaches some important lessons Tachchi and new knowledge he used when he started his business. These tips will be useful to anyone who is going to open his own company.

1. Hire right. Look for the best

When Tachchi held its first interview

at NeXT, he was struck by the care procedures. It was like a creative surgery. HR-managers knew exactly who to look for, and used the most ingenious ways to bring out the true level of skill of the candidate. Then Mark realized: HR-department operates as an integrated machine, which selects the best of the best for top-level company.

When Mark Tachchi opened his first business, he understood why Steve Jobs has paid so much attention to the selection of employees, spending time and energy trying to find very cool. After all, hiring a highly qualified employee is not enough.

A rising tide lifts all boats, when you hire a person with a lot of talent, it is inspiring and your other employees.

Take the time to interview the candidate. Check out his skills, ask him to solve a problem. You get an idea of ​​what is human, what he lives, what he wants from life.

Remember, many people can be a rock star at the interview, but later turn mediocre employees.

2. Strive for simplicity

Five minutes of work with Steve Jobs turned out to be more valuable than five years spent in the workplace, says Mark Tachchi, recalling his first presentation of the product.

He prepared for the fact that Jobs will ask questions, read the instruction manual or to assess the appearance of the device. But none of this happened: Steve just went up to the workstation and started to use the product. If he was not a simple and understandable, then, Jobs rejected it.

Think about Apple products: each of them you simply pulls out of the box, turn on and start using. All the details thought out, the elements are located exactly where it is needed, and the design is simplified as much as possible.

This approach has two reasons. Firstly, simple products are very easy to use, and it attracts a large number of buyers. Secondly, getting into the hands of a simple product, a person quickly understands its management and, therefore, becomes an expert.

When one understands the gadget inside and out, it not only feels smart, but also tied to the company that gave him this feeling.

To create a really simple and intuitive product that will have to make an incredible amount of effort. But when you reach the goal, you will be able to change the world.

3. Offers a comprehensive solution

Apple was one of the first companies to offer people a complete solution rather than a standalone product. You do not need to buy a motherboard from the same manufacturer, processor - the other, the graphics card - the third. Apple sold all at once, rather than presenting the product as a solution. This became one of the most important lessons for Mark Tachchi who embodied this concept in your company Vendini. If you do not offer the products, and solve the problem, people are beginning to appreciate you.

Fragmented product is becoming less popular. People choose the goods and services that offer a complete solution. Even better, if more than one company's products can work together and increase overall efficiency.

4. Allow your employees to "play in the sandbox"

Not everything that Mark Tachchi learned while working with Jobs, he liked. On the contrary, the fact that he now uses in his work is based on principles which Tachchi previously disagreed.

Jobs was incredibly dedicated. And he demanded the same from his subordinates. This has created a culture in which people were afraid to express their own opinion, particularly when it came to competing products. But engineers have to be interested in other operating time, foreign products and challenge ourselves to find better solutions.

Therefore, Mark did not agree with Jobs's policy. He says: if you hire the right person, he must be curious. It's good, it's useful. If one of its developers want to learn a new programming languageMark pays his courses. Some products company Vendini were implemented only thanks to the fact that the employees attended various exhibitions, workshops and lectures.

If your employees want to "play in the sandbox" - give them this opportunity. Let them get a new batch of inspiration and knowledge, a sense of freedom.

Start his job difficult, and burn very easily. Sometimes you just need to slow things down, to be more selective and to simplify everything as much as possible. In the end, that's what made Steve Jobs.