101 rule of life Denis Yahno, expert catering business in Russia

Denis publication can be found on the pages of RBC, and merchants and in numerous industry publications.

With Dennis we met by chance, but then immediately found a common language. I liked his views and approach to life. Frankly straight up brutality honest, active thinking business philosophy, having extensive practice behind him - with such people is always very interesting. I am pleased to read all his posts. Denis several times even wrote posts in My blog (thanks!). Sometimes we are in long conversations on business issues, marketing, service, etc. And sometimes just chat about that, about this ...

101 rule - a basic rule of my work. These rules, I was not charged, not copied, according to the rules I live and work every day. Why I published them? Besides there were two reasons. The first is the fact that in this way I showed all my present and future customers and partners are the actions in my daily practice, so that they imagined how I would to do business. The second reason was the words of my client, a friend and I hope that the future partner of that person is obliged to share with others something important. I shared the most important, what do I have to date - the essence of the phenomena, my reflections, cases from practice, professional supervision and so on. I hope that these rules will help you to achieve success in business and life.

1. Organizing a business, you must understand that the basis of all, it's not personal enrichment, and the case in which you are engaged. Everything else is secondary - money, personnel, positioning, etc. The underlying DEAL!!!
2. You should be aware of everything that relates to your business. Hiring an accountant or lawyer, in any case, do not give him all the power, control every step, every movement. Nothing must get past you. Only a comprehensive strict control can lead to the summit of success.
3. Do not waste time on phone calls. Every minute only for the realization of your goals. Forget about the calls. Only SMS, email, chat. One phone call is at least two minutes. One SMS - it is 30 seconds. Do not steal from other time. No one knows how much you have left to live. Maybe a year, maybe 10 years. Only when your business in danger, you can call.
4. My most people call boring. If a partner, client, called subordinate themselves time and place, when and what they have to do, I bear it mind, but will achieve the desired. Good luck bore and paranoid!
5. Every day, keep a plan of anticipated income and expenses on paper. Every movement of money fix immediately. Better to spend on this activity 5 minutes a day, than about the... Bat millions. My wife and I are conducting budget and expenditures in the family for seven years.
6.Osteregaetes who tells you that he is already old and can not learn. Throw these away from you. The flowering occurs businessman in the range from 40 to 60 years. Pensioners need money for food. With such subordinates and partners, you spend energy, time, but a fig does not work, except for diseases.
7. Every machine needs a rest. 16 hour day is fine, but try to relax at this chart, go outside of your city for 10 days every four months. Better planned maintenance than unscheduled repairs.
8. Remember the rear. Family, children, parents and friends this is your rear. Give them your time, help them. If something happens to your rear, your business also will not sweet.
9. Hire people only when you realize that not cope by working 96 hours a week. And, before you hire people, you must have a minimum annual budget for their content. There is nothing worse than a constant feeling of guilt that you can not timely and fully pay for their work. I went through it.
10. Do not promise what you can do. You are no one will be offended if you refuse at once, but if you have promised and have not fulfilled, it will be remembered forever. Also avoid evasive answers. Only the "YES" or "NO". Words - "possibility" should not be in your vocabulary. Not only do you have someone to reassure nothing, so all still get a reputation yap. If you say yes, you have to perform at any cost. Look around: many people the word, and very few cases of people.
11. Do not engage in diaries and so on. If there is something you need, you and so it will be remembered. No glider or diary no substitute for your clear head. It is better to once a week to make a rough plan of what you want to do every morning with the new changes make the plan for the day. Appointment take away from your life for at least an hour a week. In the year it is more than two days. It is better to invest the time to chat with the family.
12. Making the morning plan for the day, do not cram it all possible cases. Leave two o'clock free. Surely someone is late for a meeting or something else happens and you're ready.
13. Do not think that successful people are always and in all luck. It is 1000 times not. Their success is achieved because they are every day and every hour forced himself to do it. Through force and through I can not. Then there is, however, a habit))
14. 100 times think before you rent the office itself. Currently, the office successfully replaces a set of modern gadgets. Now much more in price is not elegant furniture in a large room, and the things that you do. In addition, the office is always a liability, unless it is a client. I have seven years of no office and no, I do not suffer a lack of cases))
15. Remember! Company size is not directly proportional to its success. I know of individuals who earn tens of millions per month and I know big companies that operate on the rent and salary !!!
16. Try to work only with the legal. persons, individuals are often unreliable and irresponsible. If I need an accountant, I'll go to the accounting firm, if I need a lawyer in a law. The quality of their knowledge far exceeds the private owners of knowledge, and in the case and what can be sue. And if you "hit" as a consequence of the wrong of their work, it will reimburse the legal person, as private traders simply disappear in an unknown direction.
17. Always answer the call. Up thrown into serious business circles means "went on yuh." I understand it I am also subsequently try such cases people do not have. Better not take the call, and then be sure to call back. If you need someone calls have to take forever!
18. Do not go in vain trainings, seminars and other Labuda. If you want to know something sign up for a private consultation. Seminars and conferences also benefit financially equivalent only to their organizers. Consultation is the same work under the order, and the best was created to order in the world!
19. If you care about the business, give up personal vehicles during working hours. If you dearly razdolbaystvo continue to ride the car. In today's Moscow is no better vehicle than the metro and two legs. I laugh in the face of those who say to me that it is not solid. Not solid not appreciate other time!
20. If you are with someone once made a pact or conceptual agreement, the obligation to carry it out, even if it is your loss. Remember the adage - a contract worth more than money. Implementation of agreements based on the reputation of the businessman. I'm usually a part of doing well in life and put forward the same from a partner. If it does not, then such people quickly leave.
21. You should always be available. Your success does not have to affect you. It happens that people rise above their success to others, wearing a "crown". And it flies down on a lot of levels, which they overcame great difficulty. Ponty - a blow to success!
22. Remember! You no one should. In a world of absolute razdolbaystva are those who do their business on the "five". Always thank them! They deserve it.
23. If you assign someone to a meeting, then please - come to it in time. If you are delayed by less than 20 minutes, call back, and before pre-empt it. If you are late more, then move the meeting to another day. But, in general, being late to a meeting for more than 15 minutes is considered extremely disrespectful to the partner.
24. Beware talkers! Keep in mind that in addition to the constant chatter, they are more on what not capable!
25. Do not think of any super-idea more than an hour a day. Super idea is a rarity. She's alive until burns inside you. If you burn, then you already do not implement it. Especially do not talk about it, except for those necessary to implement it. Otherwise, you simply speak into it anywhere !!!
26. Make an appointment, try to stay within 20 minutes of its implementation. The most important thing is easy to install at this time. After spending an appointment, leave immediately. Believe the word, then you will have no one to worry and unnecessary killing time, little things!
27. If you go to the investor, keep in mind that you have the presentation of no more than 5 minutes. Therefore Xpress your offer in the dry residue of quickly and specifically its Convey. Sluggish and imposing tight it kills your partner. By experience I can say that for the first 30 seconds, you can determine who has come for the money.
28. Real breakthroughs occur when a lot of work and complexity are not far behind. Little work and trouble after years of intense life can kill literally. Quick death immediately after retirement just have this cause.
29. I do not believe in the team! Usually, a team of 10 people playing for real maximum three, all the rest they accompany. And if in football in a different way can not, then the business is unacceptable!
30. If you're up to something, do not listen otgovorschikov. They have not discouraged because I wish you good, but because they are jealous of black envy. If Henry Ford listened to them we would still rode on horses!
31. Do not be afraid to copy, but at the same time improving the quality consistently. If this time does not understand Mercedes or Samsung, we would never have found out that in addition to Ford's world-famous German quality and would not use smartphones such as Android.
32. Be corrosive pedant. Poring over every document relating to you and your business. Do not sign anything without reading it. Suppose you find someone you like, the main thing that you never sign his own death warrant!
33. Do not hesitate to ask and ask again. People love to share their knowledge, while constantly samoutverzhdayas. Better safe than pro..bat)))
34. Before you enter into any partnership to find out about all of the potential partner. In life, it happens that people are interested in each other and not say honestly that really think about each other. So sometimes I do so, I intentionally cause interpersonal conflict and hear everything he thinks about me people actually. Inviolable rule works here as long as the face is not nabesh, friends are not going to.
35. The basic principle of my life - this is the principle of the lesser evil. It is impossible to help one without offending the other. So I always take on the balance the pros and cons, and then make a decision.
36.Ne make decisions on emotion. As my one client - the emotions to the point you will not sew.
37. Never be afraid of nothing. The most that can happen to you is death. But then you just will not care all))
38. Be thrifty and frugal. If the phone rings, and the car is going to change them is not necessary.
39. No one believe a word. Any incoming infu need to double-check.
40. Not worth the bother of preparing for negotiations. The maximum that you need to do - is to collect all of the possible sources of information about his opponent. Pure brain gives room to maneuver!
41. Do not look for new ideas in bookstores. They are not there. The only thing that can give something new, as it is the wisdom of people!
42. If you want to become something highly qualified specialist, turn from your life everything that has to do with it. I was not interested in the exhibition, most of the literature, parties, music, etc. But I'm interested in all that, one way or another in contact with the people and their behavior.
43. If you are doing everything possible to achieve success, but zaparivat about higher education, immediately stop doing this masochism. I also do not. In addition, constantly communicating with people, I have concluded that higher education prepares managers, not entrepreneurs. If you are in the shower businessman, it is likely to "rig" you will spoil.
44. All look with a critical eye. Only in this case you will be hard to cheat.
45. Looking for the perfect contractor or supplier, you cause it to lose his legs. Those simply do not have. So find two that meet your requirements as much as possible and work with them.
46. There are a number of issues and problems that are more profitable and faster to solve indirectly. Most often, this concerns lending relationship with the Authorities and medicine.
47. One businessman said - "There are two types of companies - quick and the dead." In my opinion, 80% of companies are born dead in Russia. Knowing this, you can have a year to capture the entire market, and another thing that will keep them much more difficult.

48. Never fawned customers, especially at the first meetings. Better once they understand that you represent. Otherwise, if you show your true colors in the process of the project, you can not avoid conflict.
49. If you are asked to contact a potential customer who is interested in your services call immediately, do not wait for Monday, Tuesday, etc. There is no need to delay! The matter can not tolerate any delay!
50. If you ever call a man-or, immediately write it in the phone book mobile. I hate when you call more than once to the same person and you hear the same answer - Who is it? So tempted to say -Yuh in a leather coat! It seems that the person on the other end of the pipe you are absolutely not interested.
51. Try for a minute did not live in vain. If you go on foot to call your customers or partners. In the subway think over his tactical plans. On the plane, read books, who have long wanted to read. Every minute should be in charge. I read at least one book a week!
52. Do not believe anyone who says of himself that he is a good strategy, but poor tactics. It does not happen! First, a person becomes a good tactician, well then, can try their hand in the strategy!
53. Do not try to be overly polite and diplomatic. If I do not want to talk to someone, I do not speak with him. Excessive diplomacy greatest enemy of efficiency!
54. Choose assistants similar to you. Birds of a feather flock together. Do not believe the personnel officers and resume. There is nothing better than a personal meeting with the mandatory provocations.
55. One of the basic rules of this definition of success. now it is for me now. After 5 minutes, I understand how exactly 5 minutes. After one hour then after 60 minutes. If a person says that he would call me in 14 hours, I'm waiting for him to call in exactly 14 hours.
56. To make your work with high efficiency, you should absolutely not care what others think about you. Because criticism is not something that is useful and sometimes fatal to the project because destroys confidence in the developer of the project. If you know that you will be criticized, do everything possible to neutralize such well-wishers. I myself often send such kritikanov in a certain direction. I would say more, the majority of extremely interesting ideas do not turn into projects for this very reason.
57. Do not be afraid to start a business with well-known businessmen. I to this day have not met one businessman, who would not want to earn more. And most of all they are interested in new people than a clear "old". When people ask me how I was able to get partners and customers this level, I often cite the example of the following anecdote.
"To Lieutenant Rzhevsky addresses young cornet with the question - What you are striving for the location of each young lady? Rzhevskij answers - I walk over and say, "Madam, and let you vpindyurit". Cornette says sheepishly - "Lieutenant, but because of this it is possible and in the face ...".
Rzhevskij - "It is possible, of course, but I usually vpindyurivayu")))
58. Business and personal relationship with the person - are two different things. If the person unattractive to you, but you see it as a way to amass money, why would it not work? The other one to him you have not forced.
59. Commercial offer should be sent to potential customers within an hour after his requests. Pull the longer lose the emotional charge, which remains at the customer after communicating with you.
60. Not zaparivat on business plans. Any business is calculated "on the knee." First calculated its exemplary efficiency, and then in the course of the project is brought to a logical conclusion. All businesses operate in the monsters. If zaparivatsya, you can never start, because every unpleasant figure will slow down your enthusiasm, then you will surely find a way to change it.
61. Do not bother over steep gadgets and watches. It generally does not affect the business results and negotiations. It is better to buy a good jacket and shoes. The shoe and to her you can learn a lot about a person.
62. Try not to borrow money, but if this is unavoidable, then keep in mind the following: better to take a sum in one place than to break it into small and take in different places. You will make the brain the same way. The smaller the amount, the more you will get. There is one bank wisdom - if the customer needs a lot of - it's the bank's problem, if a little - it is the client's problem. If you still owe money to different lenders - at first extinguish small amount, and only then proceed to close.
63. It is surprising to say the least, when the question - what does a person get a response - go to my website. A businessman, every minute turned into a business, so it is simple and direct answer to the question, what to send to the Internet. Few will spend time on it.
64. Do not be afraid to change their decision. The world is changing every minute. Error majority take a decision once and followed him. So teach clever books. But in reality it does not work.
65. Try not to work with those who are important in the negotiations drags their husband or wife. First of all, it means that the decision will take the other half. If this happens, the case only communicate with her. Why once the hemorrhoids?
66. If something is difficult for you to find those for whom it is just. In my experience, it is usually one of the main.
67. If you are doing great, and you sing with joy, tell yourself - "It is not always" - instantly sobering. The same need to say to yourself, when everything sucks - it becomes easier.
68. Do not envy anyone! You can not know what the real life of your object of envy. People tend to flaunt the successes and hide the sorrows and troubles. Most superuspeshnyh people deprived of something in life. Someone is sick himself, someone has a seriously ill child, and so on. Anyone with the desire to be able to get any opportunities for your business. Tested !!!
69. Never lie! Even the smallest window-dressing could jeopardize your words, when you will need. Lies road rogues!
70. Do not be afraid to dream! If you do it properly and at a certain time dreams turn into reality faster. All of what I'm doing now was namechtano year or two ago!
71. Do not feel sorry for yourself and others! Any depression begins with light blues, and the blues begins from self-pity. Never take on the work of people who feel sorry for you. This business ballast, which can kill him eventually!
72. Do not be afraid of their strange and sometimes madcap ideas or actions. Most people you will certainly be condemned at the beginning of the project, but after a while will be willing to use the results of your work.
73. If you decide to succeed, then keep in mind that people are against you will fight all the known and unknown ways. Slander and lies around you will become commonplace. The faster you will move toward your goal, the thicker it will be a flurry of arrows against you, and staircase upstairs abruptly and without handrails. Should be no illusions!
74. The high efficiency of the company does not discipline the army and special police. Not all are ready to work with me for this reason.
75. In sociology, there is the concept of "Bank connections". That is, the more you share your links, the more of them you get. Actively share connections and your business will grow day by day.
76. Do not rush to share important information. Remember! Who owns the information, he owns the world. The absence of information required from your competitor could undermine his power, and the use of information at the right time can take the company to unprecedented heights.
77. Do not be afraid to take risks! The risk of their feelings can sometimes resemble a jump from a great height. Adrenaline produced as much. But if it happens, that from the moment you become a different person, and never cease to respect yourself.
78. The reverse side of success - is inevitable loneliness, pain and difficulties. Important time to bite the bullet and continue their journey. Sometimes, it is almost impossible... but it is necessary!
79. You do not work on barter schemes - a quid pro quo. People do not just invent money. And money is the blood of the business. In addition, you can often underestimate the true value of your services. It's easy for you, but for the majority it is almost impossible.
80. Do not be afraid to openly express their views. Those who do not, usually it does not. This is a very striking and can greatly hinder your success.
81. Be sincere! In today's world, which is based on a lie, the sincerity - incredible value!
82. Beat until the end! Do not go to the battlefield, no stone was left unturned. Even the most absurd idea can positively decide the outcome of the case. If you have exhausted all the possibilities, and you did not succeed, then this God is telling you that now is not the time for this.
83. Do not blame yourself! Guilt is not a positive, on the other hand it can destroy both business and you! Throw him to the devil.
84. One day, the general director of a large and very well-known restaurant chain said to me on a personal meeting, that he intends to raise at the best of the best to construct the most efficient restaurant company countries. Then, I, that it can not be answered, because neither he nor the owner of the company does not have the charisma that will help him to achieve the desired result. The presence of charisma basis super success! Recently he was fired!
85. Doing business, to tame any emotions. Fear, joy, delight, surprise, fear, and so on. Emotions are good in their personal lives. Here they are harmful. I have often thrown overboard negotiations emotional people, striking at the very center of their emotionality.
86. The future of you! If you think that success comes from the top as a reward, you are wrong. Success - is the result of your activity every minute, and only depends on you, what will happen to you in the future.
87. Most believe in fate, but only a few from around the world know that the power of human energy it is able to change or rewrite.
88. If you think you are not worthy to be rich, you simply stop to think so. The world is so inert that will gladly make you another millionaire!
89. No offense to the people, it is not constructive. Much more useful to make conclusions about them.
90. Do not believe those who say that they are not allowed to develop. They simply do not know the essence of things. Development always goes through the resistance.
92. The clearer and brighter you imagine your goals are, the faster they will be realized. Checked!
93. Do not assume that someone smarter than you. You can not be all over the spices. All the great one of the well-known science or technology. Dare and will achieve!
94. Anyone who does not sleep hungry, never really does not know the essence of money. In 2005-2006, I knew it!
95. Most of the work for the sake of work. I work exclusively for the result. In life, all have complex and difficult periods. The results of your activities in such periods will serve you and anchors to keep you afloat, it would not have happened to you.
96. Try not to lend. Most people strive to resolve their issues through money, even when it can not and do. All the fault of the two main brake man: laziness and fear. If you have applied for the money, take the trouble to learn the essence of the problem. Most often it can be resolved completely different way. Do not give money to a weak, inert and impractical people. If you do decide to lend, keep in mind that chances are you will not see the money or you do not return them on time and not the entire amount. If you are ready for it - go ahead.
97. The greatest damage to the business spirit of applied corporate parties and other sorts of gatherings. One of the foundations of high-performance companies - it's a tough subordination. You can not imagine a corporate in the army on the battlefield? Corporate events have come up with those who make their training. It's their bread. Do you want to kill a business - have fun with the staff.
98. Do not confuse life and business. In life, the foundation is a common morality. In business, it is the basis of the laws of war. There's no friends, there are allies. At one time, my late uncle - my business teacher and mentor, described business as "business is the money of others." By morality, he has nothing.
99. Do not try to understand the behavior of another person with his bell. It is absolutely hopeless task. It is much better to try to look at the world through his eyes. This rule I identified completely recently, when once again stepped on a rake. Do not measure others by itself. Otherwise, disappointment in others will haunt you over and over again. I have many times asked me why I so easy to enter, and then get out of the partnership? I answer that is constantly looking for partners who would carry out the agreement and would have lived like my principles. If you find it, never in my life will not give up the man, if not, looking on.
100. Never one to throw. Even when you think that nobody will know. "Otvetku" sooner or later, and most strangely with everything not from where you are prepared to wait. If you agreed to perform. I also did not immediately began to correct. I had to "otvetku" 2-3 months after the offense. Speed ​​of response is dependent on the speed of a person's life. If you are cheated, or deceived someone and so far everything is OK, keep in mind that the scale of "otvetku" will be multiplied by an order.
101. There are situations when participating will not be able to earn in a particular case, you understand that money, but if it is not done, the idea did not advance. What to do? The majority of says to himself - "And to me this is why?" And do not do anything. But do not, because, as a rule, by means of this, you will find another way to make money. And in the end, better to do, what not to do, be easier to live.