6 reasons why successful companies hire Generation Z

The generation Z is different from the others

Generation Z born at the junction of the last centuries. Some sociologists are Defining generations: Where Millennials end and Generation Z begins counting from 1997, the other THEORY OF GENERATIONS IN MARKETING - since 2000. The main difference between the Z people - they do not know a world without digital content, social networks and smart technology. They are called by the words tsentenialami centennial - a century, because it is assumed that they will live 100 years.

Tsentenialy only learned to read when I got the last book of Harry Potter. The song Gangnam Style might sound quite on their 10th birthday. Even then, they were able to run it on a smart device and print to a Bluetooth speaker. Presidents, writing on Twitter, they seem to be something natural. But surprise calls on the phone - why, because you can write or send Voice.

Senior tsentenialam are now 19-22 years old. And they start looking for their first job.

By 2020, about 20% of all jobs will take Gen Z is here. Are you ready? tsentenialy.

After 2000, Russia has only just began to get out of demographic hole 90. The birth rate is growing, but the older tsentenialy more scarce.

So that employers will have to compete for the most talented "Zetas." A win those who understand all the features of the new generation.

They do not know a world without the Internet

Scroll the screen they have learned before to hold a spoon. Live life to tsentenialov just as important as the real thing - for them and the division of such does not exist. It has its advantages: "Zetas" intuitively understand the laws of content, information, and audiences.

On the other hand, they often suffer from the syndrome of lost opportunities. It is the fear to miss something important, if for a moment to fall out of line, and the anxiety that other people from social networks live a brighter life.

They are immune to advertising

"Zetas" grew among information noise. They know how to choose the right, paying no attention to the ads, banners and pop-ups. This kind of AdBlock, embedded in their brains. tsentenialov attention can only draw something really interesting.

They are pragmatic look at the world

Teens-millenialy they believed that they could change the world and dreamed of acclamation. Tsentenialy not like that. They set to work and earn money, even if they understand that they would not Mark Zuckerberg.

They are from a young age know what they want. They do not recognize the importance of diplomas and degrees. In the professional field 75% of the "Zetas" want Gen Z is here. Are you ready? learn directly from peers rather than on courses and programs.

They scan rather than read

The main claim of "adult" to the next Z - their superficiality. This is partly true. Tsentenialy love to learn on the video or graphic diagrams, but not single out the most important of the text. Brain "Zetas" used to slide view, and do not grasp the meaning.

Concentration is also not the strongest side of the generation Z. They basically do not like to stay too long on one task, they are burdened with issues that can not be solved quickly.

They believe in themselves

Tsentenialy know that they can at any time to jump into the sea of ​​content and come up with answers. They can be given a custom task, and they will understand what to do with it. And considering that this generation likes personalization, most likely, they will find the most suitable solution, rather than classical.

Guided by the long-lasting

Revolution, global threats change, the constant release of something new - generation Z grew up in an era of instability and dynamics. It is cultivated in tsentenialah need for security and stability. They do not want to destroy the foundations as a rebellious teenager. Rather, on the contrary, to build and improve the world around them.

Confident tsentenialy often begin to work before the age of majority. Find young and motivated employees can use a special option to hh.ru. When you publish a job, put a mark in a special field that are willing to recruit job seekers under 18 years of age. In the description of the relevant information will appear, and your vacancy will be shown to candidates from the 14 years.

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How to attract tsentenialov to work in your company

Do viral content

Your job ad should be bright, vibrant and eye-catching. Better with a strong as a visual: the illustrations, photos, yes even memes. Do not forget to adapt content for mobile version, because the generation Z sits on the Internet with your phone.

Offer a flexible schedule

Tsentenialov not entrap the five-day week with office hours. They are well aware that such a deadline, and do not want to sit out a time when all the work is already done.

Generation Z does not feel tied down to one place - in fact, you can work from anywhere there is a computer. But while 53% of the "Zetas" want Gen Z is here. Are you ready? working out of the office. Advantageous embodiment is flexible, which can work both in the office or remotely.

Show open-mindedness

Tsentenialy - the most tolerant generation. They do not recognize discrimination based on sex, color or orientation. Interesting way this is due to their love of technology. 80% of the "Zeta" is believed Gen Z is here. Are you ready?What technology and automation will create a more ethical and fair work environment.

The authority of superiors, they also do not recognize. Communicate with tsentenialami equal. This generation wants to talk to all the "you" and to be on friendly terms with their managers.

Give the opportunity to develop a comprehensive

Presence technology - an important factor when choosing a job for 91% of representatives Gen Z is here. Are you ready? generation Z. But with more than half tsentenialov - 52% - believeGen Z is here. Are you ready? in its technological podkovannosti, but doubt the soft skills. And they want to learn.

Provide opportunity tsentenialam rotations, internships, teaching master classes and workshops, exchange of experience, transfer to other departments or branches of the company.

Personalize duties

Tsentenialy spoiled the market of individual proposals. To win them over, show that you are willing to adapt the work under the identity of the person. Take into account their interests and strengths and on the basis of the evolving responsibilities, discuss the convenient schedule, let's freedom of choice.

Emphasize the importance of their work

Generation Z wants to do important things with a clear result. They do not like to touch paper aimlessly, or take on tasks without foreseeable end.

"Zetas" feel like their contribution to the company. When you hire tsenteniala remember that, most likely, he will be frightened routine, rather than responsibility.

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