5 tips from an experienced entrepreneur to those who have just started their business
His Work / / December 26, 2019
Rational economy, focus on sales and courage - these are the main recommendations Oleg Kazakov.
Oleg Kazakov
The owner of the mobile platform for small and medium-sized businesses "shake off».
Tip 1. Be bold in their ideas
Millenialov and tsentenialov not satisfied with "the work of his uncle." Young people dream of owning your own business. But setting "everything is already invented," holding them back. If you are born and original solutions, it seems impossible to realize.
Cool ideas are always a bit ahead of their time.
When in 1821 the young physicist Michael Faraday created a prototype of an electric motor and has shown his invention is the king of England, the scientist said: "What's the use of your electricity?" After 60 years, an expert estimated the the whole world.
The idea to create a platform where budding entrepreneurs and self-employed citizens would be able to communicate with customers and partners, came to me in 2002. In the era of push Nokia 3310, when it was not even the concept of mobile applications.
Now on similar principles of work all the messengers, and application "shake off" used by thousands of people across the country.
Tip 2. Be patient
Aspiring entrepreneurs are enthusiastic. But the first difficulty knock ardor. Do not get instant results, many retirements.
Business - it's not a sprint!
This is a job that requires a focus on the goals and dedication. As an athlete every day plow in training to one day receive the coveted medal, and the entrepreneur must daily work to go to the goal.
It is very important to react quickly to changes in market conditions and take decisions with a cool head. Patience and persistence - that's the key to success.
Tip 3. save wisely
In the small and medium business has to earn every ruble. This is an iron rule otherwise - the stagnation and collapse. Sometimes aspiring entrepreneurs save literally everything: hardware, software, the form for employees and so on. This is mistake.
Save wisely.
Keep a strict accounting and management accounting. The first will give objective indicators "yesterday", and the second will show where to direct financial flows tomorrow. Choose the best, based on their business objectives, the tax system and be sure to take advantage of tax holidays, if they are provided in your area. But do not feel sorry for money for a top-notch staff, or, for example, automation systems.
Tip 4. Constantly expanding partner network
Find reliable suppliers or point of sales of the product difficult. Many business owners are faced with a problem when the number of partners and customers reaches a certain value and no longer growing.
Rubicon can be overcome with the help of online business sites. But regular applications "buy / sell" too primitive for small and medium-sized businesses, and the resources to work with state orders are too cumbersome and complex. This prompted me to go back to his idea in 2002.
The application "shake off" businesses can advertise for free and offer their goods and services throughout Russia. With the convenient categorization search is literally two clicks.
Suppose you are engaged in cargo transportation. Your iron horse went to the next trip, but broke down on the way. The "shake off" and quickly find where in the region you can buy and install the required spare part.
Communicate with buyers and sellers can directly - in the application or chatting on the phone. Chat also allows you to spot Marketing: browse users interested in your product, and establish a dialogue.
Section "Auction" allows not only to participate in the tenders, but also monitor the prices and trends. For example, you as a leader you need to check the adequacy of your purchasing department of supply costs. Simply create a tender in the respective product categories and get a real picture of the market.
And this is only part of the opportunity to build the partner and customer network, which "shake off" gives budding entrepreneurs. Still it is possible to create free (!) Distribution of their products and services and to subscribe to you interesting offers.
Tip 5. Do not ignore the competition
Many beginners do not have time or simply do not want to follow the competition. Like, I'm going your way, what do I care about how others build a business? Absolutely a losing strategy.
If your field of activity is not new, monitor prices, quality products and competitors must be on a regular basis. Doing this way, you can also through the "shake off».
If you've found a niche, narrow section is unlikely your company will be alone for long. others will appear quickly. So be brave, persistent and prudent. Constantly increase sales and study the market. And the online business platform to help you with this.