15 ways to quickly increase sales, if there is no money on advertising

Yulia Rakova

Marketing Director in the Russian platform GetResponse, An expert on hacking and business growth.

What is the growth hacking and how it helps to sell

Growth hacking, hacking or growth - a marketing trend, focused on the explosive growth in traffic and demand for the product. It is used in start-ups and young companies, when there is no money for promotion and advertising, but want a quick result - otherwise the business burned and potential investors not to invest in a startup.

For the first time, the term used the CEO of Qualaroo Sean Ellis in 2010. Later, the strategy used by many US technology startups: Facebook, Airbnb, Evernote, Dropbox, Pinterest, Amazon. Now advanced startups - such as those involved in cryptocurrency and blokcheynom - very often are not looking for marketers, namely growth-hackers.

The main task of hacking growth - to take over the user's attention.

You only have 8 seconds to hit a person on the Internet and social networks.

Further focus is reduced, and if you're not hooked man, he will go to the resource and nothing of you will not remember.

What do growth-hackers

1. Quickly embody ideas in life. Instead of the bulky site is better to make a simple one-page website without unnecessary details.
2. Use free or nearly free methods of promotion.
3. Emphasize the experiments and analysis. It makes no sense to wait long for the result: Start → Check how the → refused or have adopted and become optimized.
4. used automation. To save time and resources, you need to set up an automatic e-mail and answering machines.
5. Approach to promoting creative. The idea should be unique - so it will stand out from the hundreds of other suggestions and user hook.

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Techniques that work always and everywhere

1. constant experimentation

Facebook the company has never been afraid to experiment and make mistakes. For example, she came up with widgets for user profiles and made it possible to place them on other sites. People who are not familiar with the social network, referrals, and also recorded within Facebook. As a result, the social network gained 12 million new users for 12 months, without investing in advertising penny.

By the way, YouTube has gone the same way, starting to offer video embed code to your website, and also has not lost.

2. Gift for a recommendation

Commendation marketing - most effective. People trust their friends and tend to follow the advice. File hosting Dropbox suggested users to invite friends. Dropbox for that customers receive 16 GB free, and if one took the offer and started the cloud storage, they both received more 500 MB. As a result, the number of Dropbox users increased from 100,000 to 4 million over 15 months, with 2.8 million users came on the recommendations.

3. Love

We love when we love. We love gifts. Played on this e-mail service Hotmail, add a signature to your email-newsletter. It was just one line immediately after the logo: «P. S. I love you! Get free your mailbox on Hotmail. I love you... "Who can resist that? We could not resist the 12 million people who have become users of the service for 18 months. And then Microsoft bought Hotmail for $ 400 million.

4. money for nothing

You can invest huge sums on advertising and not to see little or no return. Instead, just give them to people. PayPal payment system gave each user $ 10 at the expense simply for the fact that he started the account. If the user has recommended the service to a friend, you get $ 10 more. After starting the shares increase in the number of users ranged from 7% to 10% every day, and in 2002 the company eBay bought PayPal for $ 1.5 billion.

5. The free trial period

Offer a free test before purchasing your service in a couple of weeks or months. If the user is like - he is ready to buy, if not - it will not regret the money spent. Internet platform for the growth of hackers GetResponse used in place of call "Buy Now" offer free access to the services of service for 30 days. During the first month of growth in the number of registered users has exceeded 200%.

Techniques to quickly create contacts database

It is from this stage depends largely on the success of the promotion. To reach out to people, you need to find a channel through which this can be done.

6. Landing

Landing - it is a simple one-page website. It is suitable for new product launches, announcements, and sales activities. Landing can bring 2-4 times more sales than usual site.

It is very important the first screen - what you see immediately after the transition to the Landing. Right here, place subscription form with the promotion - for example, you can give the customer a discount for the first order.

Landing you can do in half an hour, no special knowledge for this is not necessary. At GetResponse has a handy designer, Which contains hundreds of options Landing: selling and promo, download pages and webinars, as well as blank templates that you can fully customize yourself.

Select the appropriate template, add free images from iStock and place on the data collection form page. All templates are tailored to mobile devices - directly in the constructor, you can see how the Landing will look on your smartphone. If you do not have your own domain, you can publish a Landing on free subdomains GetResponse.

Readers Layfhakera GetResponse gives an exclusive 50% discount for the first two months.

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7. videos

Remember that you have only 8 seconds! Grab the attention of the customer on the website using the video - there can also call on the audience to leave your email address.

A good result for Landing considered if 10-11% of the audience share with your contacts. Conversion Landing "Academy GetResponse» — 17,31%.

A simple and effective approach: video directly on the first screen, the subscription form and the slogan "Learn for free."

Techniques for fast sales

When the client is almost ready to buy, take another step forward - tell him about your product in order to dispel recent doubts.

8. Free trial offer

For example, a free online course will help collect and contacts, and increase sales. "Academy of the GetResponse" launched a free video course "Email-Marketing for beginners." Two weeks after the start, he gathered 1100 students, the progress is not worth a dime - load viral effect. After a year and a half have passed the course more than 4 000 people, and it still brings the monthly sales at the expense of mailing lessons. Return on investment in its creation has already exceeded 400%.

Register for email-marketing course for free →

9. message Automation

Often people are not ready to immediately make a purchase. You should call them the confidence and desire to purchase your product or service.

marketing Automation help build a dialogue with the client so that he got the right message at the right time and perform the action that you are waiting for him. Acts simple scheme: if (client action) → then (your response to his action) → When (response period). In conjunction with email-newsletters you provide constant and timely communication with potential buyers. As the experience of GetResponse, email automation can increase the number of paying customers by 228%.

10. welcome letter

This kind of familiarity with the user. You greet him, it was reported that the subscription was successful, and was told that would be in the mailing list. It is not necessary with the help of the welcome letters to force a person to buy something, their task - to establish the relationship between your company and a potential customer. Send such letters should immediately after receiving the e-mail client yet "hot".

Brand of professional cosmetics Janssen Cosmetics with GetResponse launched welcome newsletter of five letters, each of which is sent every three days. At the first stage the customer talked about the brand benefits and features personalized promotional code.

The next three letters focused on issues relevant to potential customers: skin aging, care for the eye area, taking care of the complexion. In the last letter, the company offered free to make an appointment beautician will receive a free makeup kit.

Conversion to sales was 6.48%, while turnover increased by 2%. Just five welcome emails brought up to 15% contribution to the annual growth of the business.

11. neuromarketing

It is an approach that studies the influence on consumer behavior through knowledge in the field of psychology and neurophysiology. The man did not understand, why did this or that choice, but he had already made. Neuromarketing studies human behavior and its response to the marketing techniques. Here are the most effective ones:

1. First gift - then sell. If you are first to offer the client a free and useful product or service, then it would be hard to refuse the offer to make a purchase.
2. Do not discount a gift. Instead of "Buy at a discount", tell the customer that you have a gift for him - the same discount. A simple change in wording can increase the number of responses.
3. Restorff effect. Its essence is that the subject is released from a number of similar elements, is remembered better. Add to the top of the letter bright button call to action - so the user is guaranteed to notice her.
4. The right colors. For example, the button to make the best Orange - This color stimulates the action, but not as aggressive as red.
5. Magic numbers. If you are reinforced by the words of the results of research, let them look natural and believable. The phrase "99.41% of buyers choose our products" is more credible than the same information with reference to 99% of buyers.

12. Videootzyvy Product

It works best reviews of real customers. Use Case analysis: what the problem was with a client, what solutions he found and why you chose what tools to use and what you get.

Members rather watch videos than read the text will be. This is especially important for millenialov: Taking a decision to buy, they are in four cases out of five are guided by videos. Video site significantly increases sales: by GetResponse experience, conversion can grow up to 34%.

13. selling webinars

Chat with a real person builds confidence, and interactive format helps to get answers to all the questions. To create all the conditions for sales, give viewers a reference to the Landing, which sells goods, and give the promotional code.

On the platform you can GetResponse organize webinar start sending reminders about the time of the meeting, to communicate with the audience in the chat, record and send a broadcast it to those who still missed.

After the webinar you will get a detailed report about how members have come, how long they watched broadcast and how many of them make a purchase.

14. Cross-promotion

Cross-promotion - is the joint promotion of several companies. You collect more viewers and enhance the effect of the webinar if will attract partners. This may be the company with which you are working in the same industry, but did not compete. You have similar target audiences, similar problems - hence, you can solve them together.

In October 2017 GetResponse, service Roistat through analytics and PPC Management Platform Origami advertising conducted through webinars online conference "How to increase sales without increasing advertising budget. " The conference was prepared with the help of GetResponse tools: Landing, two email-mailing and online broadcasting.

The conference brought together 1116 participants, with 673 people came from GetResponse partners. Landing with the conversion was 67.31%, came 32 new clients.

15. Email-mailing

Despite the development of new communication channels, email-marketing is still profitable. For SalesForce CRM-platform data, you can invest in an email and get $ 1 back to 44.25 dollars. Build email-marketing system right from the start: Protect your time and automate the mailing.

At GetResponse is a function of "ideal time": Intelligent service itself analyzes, when your subscribers are most often open letters, and sends the message at this time. During testing, the function indicator opening emails increased by 23%, while clicks increased to 20%.

Layfhakera gift for readers - a video project #GRDigitalTalks guru hacking growth Roman Kumar Vyas, who talks about the brightest chips low-budget marketing for startups.

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