I do not grow sales. What to do?

How do I earn customer base?

Work with potentially interested audience, then occasional buyers become permanent.

Suppose you have opened a store in the mall. Just handing out leaflets to passers-by on the street all inefficient - among them will be those who are in the area by chance. They will go to you for a free cookie coupon, but will not go for an espresso every day.

To get to your audience, you need to target ads to people who are often close to your point of sale. For example, run the SMS-sending geo-targeted - located in the same area. To advertising was even more sighting, enter filters for age and occupation. For example, the most frequent visitors to coffee shops - office workers and students.

My goods did know is bad in the market, the best way to motivate customers?

Wait motivate. First make sure that people know why you need your product. It seems that a good product will disperse itself, but it is not. Buyers may not be aware of why they should use it. And there is no need - no purchase.

First we need to talk about the product and are interested in, and then urge to buy. It is better to do this through a variety of channels. In the marketing world, this is called "omnikanalnost" - a combination of different types of advertising and sites.

Tell example.

Let's say you produce organic cosmetics.

• First Channel - a banner in the social networks. Put a colorful banner with your bestseller and set it to the shows girls who are interested in issues of healthy lifestyle and beauty.
• The second channel - email-newsletter. A few days later in a letter to tell the post office why customers need your product exactly. They are already familiar with your brand - now more inform about the benefits and explain what problems will solve your product. Let it will not just ad copy, and useful content. For example, give advice on how to live a more environmentally friendly, and in one of them, tell us about your lipstick, that are not tested on animals. Do not forget the golden rule of marketing, "said - show": add bright photos.
• The third channel - SMS-sending. When a customer has an interest in the brand, please send a short message and capacious with interesting special offers, valid until a certain date.

And what if I have an online store?

Remind yourself of the customers who have already visited the site, and gather new through targeting.

Talk about updates and promotions to those who are already making you purchase. Submit regular customers personalized offers with your favorite merchandise, distribute promotional codes to social networks through the fans of your brand.

If you sell products all over the country, binding to the geolocation to search for new clients will not be required. Limit your audience by age, gender, interests. In advertising, try to avoid stereotypes, not all girls go to the gym to lose weight, and not all men love beer and football.

Buyers because annoying hype, is not it?

If a marketing campaign is set up correctly - no. On the contrary, the precise targeting selects only those who are most inclined to be interested in your product. Suppose sending proposals sent burning tours to travelers and banners with discounts on tickets to the swimming pool shown sports fans.

The main thing is not to make a mailing too often and choose the exact moment to send - when the customer is ready to buy, and lacks only a little momentum.

For example, a message from the coffee shop to come to the employee of the neighboring business center in the morning, when he goes to work and dreams of flavored cappuccino. And, for example, information about discounts for tire sent to motorists in the spring and autumn, when the time comes to change tires.

Do not bother people in the early morning or at night.

Do I need to take consent from customers to the newsletter?

If you send advertising for its own base - yes. Customers who leave you a contact email or phone number must agree to receive messages from you. In addition, they should have the opportunity at any time to unsubscribe from your mailing list.

Try the service "MTS Marketer"