Do we need social media business
His Work / / December 26, 2019
hope Podkolzina
Director "Factories exclusive text"A member of the Moscow Union of Journalists.
Since you can not only strengthen the position of companies using social networks, but also to build them from scratch. And you can still undermine or even to defeat: it is important to be able to use the tool. And just to know in which cases it will help business and public harm.
Social networks are needed, if ...
We have to sell
The most honest and the most popular reason to start their own company's account - the need to increase sales. Main Content - Product photos and workflow history of the product, customer reviews. Small-text description can sometimes be diluted with a longer history of how much good your product is brought in a particular situation, it is reinforcing illustrations.
For example, representatives of the shipping company products familiarize potential customers with the farmers and provide as much information about the product. They also talk about the team members share the history of its creation, make helpful reviews and publish recipes that you want to keep.
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Friends, today we will tell you how to cook and is very tasty stuffed zucchini from Olga and Viktor Volkov. In fact, they are very easy to prepare: put the zucchini in a deep pan, pour cream sauce, about half pan, add a little more sauce on themselves zucchini and put in a preheated 180 degree oven for 30 minutes. For 10 minutes before the end sprinkle with cheese - we had halloumi from Alexander Bokov and Gouda from Leshan family. That's all, enjoy your meal!
publication of EAT rustic (@Esh_derevenskoe)
The latter is particularly important. Posts that your subscribers are divided and that retain are retained in the film longer than the others. For this reason, the publication should be regular.
To make the page solidity and increase the list of potential clients should invest in targeted advertising.
It is necessary to increase the loyalty of
The case when sales are made through other channels, but would like to give the audience more information about the brand.
Unusual content attracts attention and increases loyalty. One of the most successful examples - soda account Instagram. Not the most striking instance of, among other products in store and in social networks, right? Obviously, the classic version with stories about the beneficial properties and methods of use will be ineffective. And then it takes a pack of soda and becomes a character! whether sales were unknown, but universal love - exactly.
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Look where the soda! Overlooks Istanbul Galata Tower, enjoying the sunshine and breathtaking views. Like, right? Thank @_such_a_pig_ for what took soda with you. # Soda #soda # sodavokrugsveta
publication of Baking soda (@Etosoda)
It is necessary to maintain reputation
Those who promote personal brand or company, relying on the expertise, too, must be present in social networks. For psychologists, Decorators, lawyers, carpenters, doctors or clinics as much as is necessary.
For example, an entrepreneur, writer and blogger Gary Vaynerchuk regularly gives subscribers information that is of value and can be of practical use. He talks about how a blog that will stand out from the crowd and increase audience. Responds quickly to important news in their field and timely comments on them. Attends special events, which not everyone can get there, and conducts live broadcasts from there.
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There is no right, there's just life! Listen to this shit 👂
A post shared by Gary Vay-Ner-Chuk (@Garyvee) on
To emphasize its status as an expert, you must know a little bit more than others, and feel free to talk about it. Well, advertising is needed, of course. Motivational coach with three hundred subscribers does not look very convincing.
It is necessary to save
A suitable option in the event that the resources to create their own site are insufficient. Or lack thereof - in principle position of the company. You can still organize and social networks, making easy to navigate through hashtags. Properly designed Instagram account or Facebook page it is possible to show to the client, investor and even journalists.
"Not a typical farmer" Anna Akinina, according to her, start a blog for fun. In just a few years of active work, he has become a popular site. Despite the variety of content, become entangled in this account it is difficult to Anna regularly publishes posts in which resembles what hashtags being used and that the reader will see by clicking on them.
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Degree in the kitchen povyshaetsya😅 all boils soars and preserved))) and more vkusnota, Yum, but now it is better not worth it, they burn after pepper and garlic)) duplicate the recipe in the carousel Teschin language and the issues where my recipes are not affected))) in the current storiz it circles on the front page, "conservation" click on the photo 2 times and will be taken to give you a prescription retsept😉 vkusnyuschey adzhichki? Or already finished with the harvest? 😂
publication of Atypical Farmer 🍗🍆🍅 (@Anna_akinina)
We must take care of the future
If you are collecting material for a book or are preparing to launch a series of lectures or master classes, you do not need only structure information, but also to receive feedback to monitor people's reactions to specific topics and ideas. By and large, the number of subscribers you are not so important. The main thing - the presence of audience involvement, which monitors publications and actively comment on them.
In this case, the social network - an online diary, a foundation for the future more serious work. A great example - Home «serial killer products" Nicky Belotserkovskaya. Writer succinctly and exciting talks about his life, friends and meetings and, of course, publish recipes. And then collect from them a book that its subscribers are already looking forward.
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mad orange cupcake catch! incredible! it is necessary to: - 3 oranges - 9 eggs (dofiga, but do not be greedy, well worth it), - 250 g sugar - 350 g almond flour - bag baking powder (11 g), - if there is - can a few drops of almond essence or a couple of spoonfuls of the "orange water", no - well... with him. 1. oranges add water and cook for one hour! remove, cut into pieces and remove all bones. peel leave! 2. in a blender and grind them into a paste, but not quite in plasticine. 3. Beat eggs with sugar with a fork, gradually stir in the flour and baking powder, add milled oranges. 4. shift the dough into a greased cake pan and into an oven preheated to 170 'for 40 minutes. 5. and attention - he had a very wet inside and I love it! but you can decide with a toothpick, which will gently stick, checking the readiness! want to completely "dry" - add more flour. Large proportions to form! cupcake - binding. then I'll hug)
publication of School BELONIKA & CHEFS (@Belonikaschool)
Even if you are worried that you will run out of inspiration or finance long-term maintenance of the workers accounts, this is not a reason to abandon the pleasure to have them. You can always leave nice and reappear with a powerful new story even three years later, to collect fresh audience and cheer surviving.
Social networks can do much harm if ...
expert fake
Professional status - this is important. And no less important, that it was not confirmed by a narrow circle of interested parties, and a large number of loyal subscribers. Such an expert would trust not only customers, but also advertisers.
But sometimes it happens that the activities of the favorite blogger - it's just a coordinated work of a team of specialists. If the content is entirely generated by a group of strangers, then it is better to refrain from the temptation to have your own account. If one of the authors writing stops suddenly to compose their stories, expert reputation or brand would be in jeopardy.
Subscribers are very careful. They do not forgive mistakes and notice the smallest error. And the more successful business, the meticulously those who follow him.
there are nuances
This is obvious, but nevertheless: it is not necessary to publicize its activities in social networks, if it is illegal. For example, you make a stunning manicure or provide repair services for computers, but your business is not officially registered. Or if your employees are working illegally.
Everything related to the payment and receipt of money, must be documented. Otherwise, to create their own pages and talk about what he does in public is too risky.
Not enough capacity
It is important to weigh everything before the creation of a functioning account. Ready whether the business for an influx of customers if it suddenly happens? Create a working page, which will attract more attention to the product, it is easy. But to get to the next day, three times more orders and deal with all - is another matter.
It is important to calculate everything on the shores of whether the funds will be enough people, ideas. It happens that the speed gradually recruited and all developed harmoniously. And it is different. At stake is the reputation, so it is best first to calculate all the possible options. Do not rush, if you are not prepared for an unexpected burst of attention to customers.
Of course, most of the social network business needs. It is only important to understand that each company has its own opening and should definitely be considered.
see also🧐
- 7 reasons to talk publicly about their business
- Why entrepreneur business card and how to use it
- What you need to do in order to successfully run a family business