10 Business trends in 2019 that every entrepreneur should know

1. Distant work

Such employment format has become commonplace in February HeadHunter conducted a surveyHow many of us freelancers and where they work: Survey Results and found that among the audience of the site 31% of working from home, while 46% had a similar experience. For entrepreneurs it is beneficial: 76% readyThere's No Place Like a Home Office: Staples Survey Shows Telecommuters are Happier and Healthier, With 25% Less Stress When Working from Home process when doing it at home. In addition, because of this trend, the work becomes more accessible: the company can provide a place for older people, disabled people, women and men in the decree.

In marketing, advertising, PR udalonschikov 56%, in the arts, entertainment and the media - 55%. In Layfhakere home run editor in chief, three chief editor and most of the authors.

What to do

Offer work from home employees, who do not necessarily have to be in a team 40 hours a week. For example, programmers or call center managers.

2. Optimization and process automation

Small and medium business is stagnating: the number of companies decreasedSmall business went into a microcosm by 6-7% every year. To bring the enterprise income entrepreneurs seek to optimize the company's structure and workflows.

Optimization due to the simple reduction of the state does not always bring good results: the seller can combine the functions of consultant, cashier and commodity expert and make mistakes at every step. Inattention lead of the costs. All changes must be justified - to intelligently optimize staff first analyze on what tasks you spend the extra money and staff time.

What to do

Install the online box office with the possibility to connect tovarouchotnuyu system - a program that will help automate the trade, to control the movement of goods and analyze income and expenses. You will still have to buy online cash - after July 1 for 54-FZ to work without this element most entrepreneurs waiting for fines of up to 100% of the proceeds. It is better to choose the smart terminal at once, which will not only comply with the law, but also to optimize their business through the use of tovarouchotnoy system.

One of the main functions of the system - record keeping of goods: monitoring of receipts, movements and the sale of each item. But this is not all that is possible. For example, in tovarouchotnoy system "MTS Cashier»Available management analysts in more than 40 reports. With its help you can:

• to monitor the availability of the goods in the store;
• remotely monitor the performance of staff;
• identify the most running and illiquid positions;
• implement marketing tools;
• reduce the time it takes to reports, inventory, and other standard trading.

According to MTS, work with tovarouchotnoy system can increase business profits by 10-15%.

When renting "MTS Cashier"Tovarouchotny full service is available to all users, regardless of the rate and pattern. In this part of the functions of installation and maintenance company incurs. In Tariff "Economy" from 1700 rubles per month is a free contract with CRF, technical support and hot-swappable cash. When renting equipment at the rate of "Business" from 2300 rubles to these services adds full service, setting box office, its registration and re-registration in the tax and instruction for employees.

3. Confidence in the Cloud

People are no longer afraid to leave personal data and documents on foreign servers. At the end of 2018 Dropbox account has been paid in 12.7Dropbox Announces Fourth Quarter and Fiscal 2018 Results million members and in May 2019 - at 13.2Dropbox Announces Fiscal 2019 First Quarter Results million. In Russia, the cloud market is also growing: in 2019 forecastCloud services: what foreigners pay for storage in Russia increase from 68.4 to 83.1 billion rubles.

What to do

Use cloud storage. In 2017, 87% 2017 CRM Statistics Show Why it's a Powerful Marketing Weapon CRM was cloudy. Such systems do not need extra equipment and the data on them are available 24/7. On cloud storage is convenient to keep documents for employees. Each can be customized access: Choose who can see the file, it can edit or download.

4. cybersecurity

security breaches lead to financial losses: in 2018 60% of companies closedSmall business has become the main target of hackers after cyberattacks. Buyers do not want to work with entrepreneurs who do not protect their personal data.

Hackers break into small businesses. They have a customer information and relationship with larger companies. Factors strengthens weak defense: an attacker does not risk attacking the small and medium business. In 2019 it accounted for 58%2019 Data Breach Investigations Report attacks.

What to do

Use cloud storage, which encrypt files. Additional protection will provide two-factor authentication.

It will not be superfluous to allocate a budget for IT-security or make kiberstrahovku. It will cover the cost of stolen, distorted data and the cost of the solution. The insurance should include an item on the damage of reputation.

5. Omnikanalnost

Omnikanalnost - a method that combines the channels of communication with the client.

The scheme of "come-see-bought" no longer works. The buyer compares prices at different venues, or go away, because it distracted the push-notification. With the customer to contact across all channels, which he uses: in the offline store, online, social media and email newsletters.

What to do

Think about how you can supplement the main channel of communication with the client. If you have a storefront, get a website or messenger, if a business account in Instagram - find a place where the customer will be able to touch the product. For example, participate in urban festivals or open a showroom to interact with the customer is offline.

To keep track of sales across all channels, use the Online ticket office and tovarouchotnoy system.

6. Cashless payments

Paying for goods cards, people often spend moreDo People Really Spend More With Credit Cards?Than they planned, because they do not feel the value. At the same time, according to forecasts of the Central Bank, the number of card transactions in 2019 will increase to 65%Central Bank expects growth in the share of non-cash payments up to 65% by the end of 2019. With him growing volume of payment transactions. He went from 26.9% to 28.3%The share of non-cash payments in Russia in 2018 continues to grow in the period from 2017 to 2018.

What to do

Install the terminal for acquiring or online box office with built-in non-cash payment. The latter option is suitable for courier or a mobile point of sale.

MTS model can be found in the acquiring directory on the official website clicking the check box next to the desired filter.

7. personalized marketing

People annoying non-personalized ads - one that does not take into account their interests, social status, gender and age. Resident of the small southern town of invitation to a party in Moscow club rather angered than rejoice.

In a studyConsumer Demand For Personalized Content Reaches All-Time High Adobe dissatisfied was 42%. To not see the general recommendations 87%Sellers fear: why personalized offers scare people customers are willing to share information about yourself.

Personalization of content affectsForbes Insights With Arm Treasure Data at a profit. Basket size increases, people buy more. The main thing - do not overdo it, as Netflix in 2017: the company made funNetflix defends A Christmas Prince tweet fans of his new Christmas movie, which caused controversy in the media.

What to do

Contact the customer by name and set up advertising, which varies by location, time of day and sex. Individual price also shows that you care about customers. Shape it, taking into account bonuses or cumulative discount and enter the personal cost of next to the main. Interaction with a specific group of people through multiple channels help to find new customers and increase average check.

To personalize useful major services that allow the use of a large number of different channels and settings. For example, with the help of the service "MTS Marketing"It is possible to charge keshbek, start advertising with a certain geolocation, target audience and time. Service includes social networking, email and SMS.

8. Caring for employees

4 years ago proved the Social Market FoundationHappiness and productivity: Understanding the happy-productive workerThat hard work has grown along with the index of happiness. Participants were divided into groups and asked to fill in a questionnaire to find out how well they feel. In one of the groups of people were shown short comedy, and then measured the levels of productivity with the help of mathematical problems: the subjects folded double figures. It turned out that people in a good mood at work 20% more accurate.

What to do

Optional twist in the office comedy videos to make employees happier. Offer them a subscription to the gym, get snacks in the kitchen and board games in the lounge or let sleep. Dream on work practices Google, Nike and British Airlines.

9. Social responsibility

Clients refuse to cooperate with unethical companies. In 2019 for advertising already apologized Avon, Calvin Klein, and Ubisoft - asked forgiveness for homophobic inscriptions in the game. Small and medium-sized businesses, too, is aware of the responsibility: to observe the moral, ethical and monitor working conditions to your employees do not protested'We are not robots': Amazon warehouse employees push to unionizeI like Amazon employees in 2018.

What to do

Consider introducing social programs, to trace the impact on the environment and check for compliance with business regulations.

10. Business Ecosystems

Entrepreneurs have to spend enormous amounts of time and money to find, test, and control of contractors and range of services. To help them, the banks and big technology companies are creating an ecosystem for business. This comprehensive proposals that allow to obtain the necessary services in one-stop and on favorable terms.

What to do

Explore the sites of banks and major Russian companies and to get accustomed to the service packages for small businesses. For example, MTS Bank has a comprehensive offer "All trade». It includes the settlement and cash services, rent offices and online merchant acquiring. The solution is suitable for retail and business service delivery. And the price is lower package than if you take them all individually.

Go to the MTS website

Author: Alain Khaidukova