How to get rid of shoplifting: advice to owners
His Work / / December 26, 2019
Gregory Pavlov
director Association retail stores (Amartya).
Shops in Russia annually losesFor the year of the Russian stores shoppers have stolen 100 thousand trucks hundreds of millions of rubles due to theft. However, you can reduce the damage by using different methods - from budget to expensive.
1. Determine where are losing
clients
Goods stolen for personal use or resale. Cheeses and sausages, coffee, sweets and confectionery products, alcohol are the most vulnerableThey steal everything that Russians often kidnapped in stores for theft in grocery stores. At points with makeup is mascara and nail polish, lipstick, cosmetic oils and eyeshadow.
Staff
People can steal from their companies for a variety of reasons. Some are dissatisfied with the employer and revenge in this way, others are stealing because they need the money, and others - for fun. Most often this happens in organizations with a weak system of internal control staff.
2. Prepare your employees
Employees of the trading floor - this is your main asset. They must be aware of the theft prevention measures. Here are the most common:
- Be particularly vigilant during the opening and closing of the trading facility during peak hours.
- Pay attention to visitors with bulky clothing, bags, baby carriages.
- Know the common tricks intruders, such as plywood and theft labels in fitting.
- Pay attention to the customers that are too long watching the staff, as well as those who are in and out of the shop without buying anything.
Noticing something was wrong, the employee can approach a person and ask if he does not need help. Often this is enough to stop the theft.
Also, tell the staff that keeps track of items and use other ways to prevent theft (eg, video). This will reduce the likelihood of delinquency on their part.
3. Hang the special plates and mirrors
Most shoplifters act impulsively. However, if the outlet has constraints, the number of thefts, according to Amartya partner stores is reduced by 25-30%.
Here are some tips:
- Make an open plan to a large part of the store is visible to personnel.
- Place the most susceptible to theft products closer to the counter.
- Place the cash register near the entrance to the point of sale.
- Arrange the cashier so that when working with buyers, he saw and other visitors.
- Take care of good lighting in the sales area.
- Install the mirror where there are high shelves and blind spots. They can become a low-cost deterrent.
- Hang signs warning CCTV.
4. Install video surveillance
Although training vendors, placing plates and mirrors are usually sufficient, it is possible to mount and special equipment.
fake video cameras
Very inexpensive way to prevent theft. Prices can range from 500 rubles to several thousand, depending on how realistic look of the device. For example, they can be rotated and have light indication.
Video surveillance system
The cameras allow you to monitor visitors and employees, as well as becoming a deterrent to would-be thieves. A good system for a small store can cost 20-35 thousand rubles. These cameras are particularly effective in a pair with a monitor that is on the trading floor, where people can see themselves.
Premium video and analytics system
This system monitors the visitors and employees in real time and alerts in case of suspicious behavior. In addition, it allows you to view transactions and video associated with any goods. Despite the relatively high price of software for video analytics can greatly reduce the level of retail theft.
5. Use RFID-systems
RFID-system - a sticker or small devices that attach to the goods, as well as the signal reader. If a customer comes to the subject, with which has not been a special mark, the alarm is triggered sensor doors.
RFID-tags vary in cost depending on the complexity and appearance. B / y system is often cheaper, but no less effective than the new. Professional thieves can bypass it, for example by means of foil bags, but most of it will scare away thieves.
6. Hire guards
A security officer in the form of an excellent visual deterrent. Security guards in civilian clothes to cope with this function worse, but it is often more effective in catching thieves, because it is very similar to ordinary customers and do not arouse suspicion.
The main thing - do not overdo it with the control. The guard must not become a supervisor. Professionals to deal with it.
see also🧐
- How to make a lease of non-residential premises right
- 5 Ways to open IE with no money
- Article 4 business expenses that can and should be reduced