Seth Godin on business

Again, the main thing, the eternal and unchanging - the transience of time, shortness of human life, our insatiable appetite for knowledge, and the new and eternal lack of time due to the first three reasons.

I think about Seth Godin We know many of our readers, and there is no need to explain why I chose this article. As always brief, simple and ingenious :) So, a brief summary of one of his performances.

Now

Seth Godin has admitted that he could not address what will happen next. Since the changes occur too quickly and dramatically. The best he could do at the moment, it's time to talk about this (here and now). In the digital age product information spreads very quickly thanks to high-speed internet, and laptop. If earlier production of a thing was quite a complicated process, but now everything is much easier. The digital revolution has created opportunities that are contrary to our basic instincts and gratuitous act of giving is one of them. Ideas that spread, are ideas that win.

Art

Your job is not designed to find out whether you will be able to hold on to it another day and get paid for it. Your job is to figure out how you can use what you do, as a platform for art. And what is art? Art - is the ability of human beings to solve the problem the way that she had never before had not been solved.

Value

If you want to reap the fruits of the value, you have to realize that we pay the full value of the people that solve problems in new ways. The person who solves the problem after they did not receive any value. In solving the problems, you should see a new experience. We pay for the way experience that refers to our needs, because this experience is very valuable.

Fear

Between reckless and fearless there is a huge difference. Strong businesses are prudent and fearless, but not reckless. We spend a lot of time to build our fears, presenting problems that have not yet arisen. This is due to our inner voice that tries to protect us from danger. Once you can talk to your inner voice, you will realize that you are working on the right things when they are on the surface. That's when we need to continue to act.

Advantage

Your job is to come up with a product that sells itself. Do not base your business on their customers who do not have enough knowledge, because they can find the product elsewhere. If you can write, how to do something, it may very well be done by someone else, only cheaper.