6 Business lessons from Soviet cartoons

Lesson 1. Properly looking investment for the opening of proceedings

Three from Prostokvashino

• 1978.
• Duration: 19 minutes.
• IMDb: 8,2.

As our pollOne of the most frequent obstacles before opening his own project becomes a lack of finances. There are many ways to attract capital to start, but you need to remember the main thing: in most cases you will have to return the money with interest. So, before you take any means necessary to very carefully calculate the business model and understand how and when you will return the loan.

Cartoon characters from the neighborhood of money when buying a cow refused and decided to look for treasure. They succeeded, in the end turned out very profitable farm.

- It is necessary to buy a cow - suggested the cat Matroskin.

- It should be, and where to take the money? - meets Uncle Fedor.

- Or, to borrow from the neighbors? - Ball suggested.

- And what will give? To give it! - objection cat Matroskin.

- And we give the milk - the ball is the answer.

- If the milk to give, why would a cow?

Lesson 2. Carefully choose business partners

The Adventures of Pinocchio

• 1959.
• Duration: 64 min.
• IMDb: 7,4.

Getting to the realization of the business project, entrepreneurs realize that you can achieve great success if they get partners. This step can actually multiply accelerate growth due to new knowledge, skills and resources, but it can completely ruin you.

Yes, unfortunately, scamWho want to profit at the expense of others, it is becoming more and more. Fortunately, most often they use the standard scheme - for example, playing on greed and offers to get rich quickly. Be careful and do not trust their money every crooks, as did the gullible Pinocchio.

"There is a country of fools, it has a Field of Dreams. In this field, dig a hole, say three times "Kreks, FEKS, pacemaker", put it in a hole gold fell asleep the ground, on top sprinkle with salt, fields well and go to sleep. In the morning of the pits will grow a small tree, on it the gold coins will hang instead of leaves. "

Lesson 3. Put clear objectives

Golden antelope

• 1954.
• Duration: 31 minutes.
• IMDb: 7,6.

It is impossible to do business without a clear plan. The more specific goal you put in front of him and his team, the more likely that you will be able to achieve the desired result.

Can be used for goal-setting procedure SMART (Specific, Measurable, Attainable, Relevant, Time-bound). From the name of the method, it is clear that any business goal must be specific, measurable, achievable, relevant and time-limited.

Raja cartoon not mastered the art of planning and setting specific objectives, for which he paid.

- How much do you want gold? - asked Antelope.

- Uh-uh, a lot! - said Raja.

- If gold is too much?

- Stupid animal, gold can not be too much!

Lesson 4. Plan resources

greedy rich man

• 1980.
• Time: 5 minutes.
• IMDb: 6,7.

For realization of any goal requires resources - time, money, knowledge, people. If the employer is not able to manage resources, it greatly hinders the development of its business. Often there are problems such as a bloated staff (due to lack of understanding of how to optimize production processes), or lack of marketing budget (because there is the illusion that there is much make free).

As a result, the owner of business receives is not the same result, which is planned. It happened at the rich man, who demanded that the furrier stitched from one sheep skins seven caps.

- Do you think this is my order? I've thought of you joking?

After all, neither of them can be pinned on the nose!

- But you yourself wanted it! Now grumbling, eccentric.

Seven large caps from the sheep did not carve out any way!

Lesson 5. Properly motivate employees

The cat that walked by itself

• 1968.
• Duration: 20 minutes.
• IMDb: 7,3.

the staff is one of the most important resources of any company. But man, unlike cars, is necessary motivate to work. Unfortunately, not enough to pay the salary of people - everyone needs to be able to find an individual approach and non-financial incentives tools.

This task is easy to cope woman negotiating with forest-dwellers that they will now serve man.

- Tell me, O my enemy, the enemy of my wife, it smells so gently amongst these wild forests? - I asked a wild dog.

Woman without further ado threw Dog bone.

- Oh, my enemy, the wife of my enemy, throw me another such tasty bone - The dog asked.

- If you will watch at night our cave and help my man to go after prey, I'll give you as many bones as you ought to be, - The woman put a condition.

- Oh, it's a very smart woman, - concluded the cat.

Lesson 6. Highlight competitive advantages of the product

As the old man sold the cow

• 1980.
• Duration: 6 minutes.
• IMDb: 7,2.

Without sales It can not do any business. Therefore, the more cleverly, you can customize this process, the more likely your project will be successful and profitable. To do this, you need to experiment with the product itself, it is constantly improving. Search and change the sales channels to achieve maximum effect. But often, just enough to learn how to present their product.

Old man from the cartoon came to the aid of "marketing", which is repacked his cow so that the old man gave up the idea to sell such a treasure.

- sell the cow?

- Buy, Kohl rich.

Cow, look, a cow, a treasure!

- Yes it? Oh, it looks painfully thin!

- Not too greasy, but good milk yield.

- A lot eh cow gives milk?

- Do not milk a day - tired arm.