How to attract customers to your website with the help of your crowd marketing

I would like to share the experience with those who have a small business on the internet, your blog, or a group of "VKontakte". I hope you will agree that we are all united by the desire to earn. Too much of our time is spent on tasks or small scale, so we do not notice the obvious and easiest way to achieve the desired. One of these ways can be your crowd marketing.

What it is

Crowd Marketing (hereinafter - CM) - a kind of guerrilla marketing, which can be used at all without a budget. You sort of do not sell, but simply share a good service, contact, information with another person. Very natural and not provocative: do not worry, I do not sell anything, we're just talking.

Here you can find an example: the user in the "reply @ Mail. Ru »asks:" Someone tell me what to buy a sleeping bag? Model A or Model B "Now the main thing - nice appear. Speak confidently and with evidence that "all of the data model is not very good quality, I would have offered you something like the model S", and add a link to your site with the goods.

It is unlikely that this person will become your customer. But first, are more likely to question pages will be indexed by search engines and gets into the issue ( "Yandex», Google, Mail. Ru). Second, at such sites / forums have sort of questions, the categories in which users are guided to communicate on a specific topic. And all this can be your target audience. If the goods are really fit, it will remember and buy later.

To be useful

KM is very helpful young blog with quality content, to increase the number of users. And the young Internet projects with low prices for services. Contextual advertising start - until toad strangling, because it is not yet clear personal sales funnel is not broken-in. Do you want to know the effectiveness of the site.

After qualitative KM, first to the site on the links (and properly configured goals "Metric") can already identify people, which will be held on the ruthless car retargetirovannoy advertising "Yandex. Direct "or Google AdWords.

I suppose someone thinks: "I've tried it all, it's not working." But now look at this screenshot:

I'm talking about your crowd marketing in the "industrial" scale. Not about a couple of posts with links that get you through the "do not want" published for the group about networking in the social network (about comment spam, we do not even speak), but the present work.

You will have to sit out a couple of evenings and "advise" (ie, distribute a bunch of links in the right places), all in a row. Your work will pay off in any case: the reference weight for the site, to form a group for targeted advertising or (ideally) full-fledged clients. Reference weight - all links that lead to your website and give it weight in the eyes of the search engine.

This is hardly suitable

You sell expensive products and services for business? KM is not for you. If you offer situational services - taxis, private ambulance, tow truck (all the things that you usually need a sudden and urgent) - there is none.

If you have a very specific niche, such as selling charcoal or huge steel pipes, if you sell scripts, plays and other intellectual property rights of high value - Crowd marketing you also will not work. While diplomas and course work is difficult, but come on. Experience is.

To you this does not apply? Hmm that's not all. Now it is important to understand whether you should be wasting time on CM: selling something in a small town with little competition, even through the site, it is better to buy a banner ad. The returns will be five times more.

How to do it right

To begin, define the forums, websites and public groups in social networks sitting your target audience - the people who are likely to need your services. See in each "mimokrokodile" your client - error. You're not going to sell snow to the North Pole?

Normal businessman (or marketing) is obliged to know. But here are a couple of options for beginners to think less, "Answers @ Mail. Ru », themed YouTube-channel, blogs (where goods are compared, indicate their strengths and weaknesses). Smekaet? Just keep in mind: your "subversive" techniques will not work on sites with a high level of moderation. All your work is deleted, and you are banned.

You must, as an actor in a movie, play a role. Do not just offer something, but also to describe why it's better, it is possible to "his experience." It is desirable to very detailed. You can pre-prepare the text and use it on different sites.

If you conduct your journal and want to increase traffic, it is possible under Article popular blogger Comment opinion with reference to the article in your blog on a similar theme: "I only partly agree with your opinion, because... (then bring 3-4 thesis). The rest is in my article... (then place a link). Always ready to discuss and listen to criticism. "

Of course, all this would require a specific context (the desired situation can be found on specialized websites with internal search) and status. If you previously did not show itself in the blogger in the comments (and even wrote it in PM), we never put the Huskies, and suddenly appeared and criticize... Nobody wants an unknown critic on his page, I personally have such a bath in his blog.

At the same YouTube, you can always click on a user name to see if he puts all the huskies on video. And in the "Answers @ Mail. Ru »has an overall rating, and the higher it is, the better for you. Other users and moderation will treat you more loyal.

It is therefore important to start to earn a reputation - for a week in a fun answering people different questions, comment and put huskies - and only then do guerrilla operation. By the way, the search engine within a month everything it can to index and remember, thus raising your confidence rating on certain search queries.

Good luck to everyone and the business at maximum speed!

see also

• 6 social networks to promote the personal brand and search for business contacts →
• Why is profit - the main indicator of business success →
• Why storytelling - the best kind of marketing →