5 reasons to think very carefully before opening a coffee shop
His Work / / December 26, 2019
Ilya Vtyurin
The owner of the coffee shop "Wait for Tuesday", the author of the blog vtrnik.ru.
Massive coffee business in Russia for more than a year, thousands of people have already managed to open and close their establishments, and the myth of easy money on the coffee still can not izzhivot themselves. Coffee even included in different lists available for business ideas, which ostensibly can be practiced without dismissing from their jobs. But 964 Classified to sell them - a gentle reminder that everything is a bit more complicated.
When I opened the coffee house, I too was convinced that I could combine this business with the main work. He believed in the ease of coffee money, in this extremely profitable business, and even in the existence of Italian coffee.
Secret: Italian coffee does not happen. There are Brazilian, Ethiopian, Colombian, and even Chinese, but in Italy the coffee is simply not growing. The phrase "Italian coffee" - a well-established marketing on myth. Irish Whiskey as a label on a bottle of 250 rubles.
But this is not the confession of a man who obzhogsya on milk froth: my coffee house It works more than three years, and even become a small network. But now I know five reasons why coffee - it's not the best idea for a business.
1. Margins of 20% - is already a success
If I sell you a franchise coffee houses, I could draw a more beautiful figure. Naturally, neither the word lied!
Let's look at the composition of Rublyovy cup of coffee on the example of the best-selling drink any coffee shop Russia - a large cappuccino. His price Prices are for a provincial city-millionth, for Moscow multiply by two - 150 rubles. The cost price of coffee beans in it - about 20 rubles. Profit - 650%! You can complete the read and rush to print business cards with signature Coffee shop owner... But then add 18 rubles for milk and 7 rubles per cup. Still good: Cost - 45 rubles, profit - 230%.
But now we count the percentage of sales for the barista if you need motivated employees. The percentage of the bonus card to the client, if you want a true guest. Add hourly wage barista. Rent. Utilities. Cleaning. Taxes. Banking Commission. And another 30 items of expenditure, which will compress your profits. Earn is definitely possible. But, as any catering, coffee shop - this is not sverhmarzhinalny business.
2. This business requires him to live
Coffee - a small emergency room, which will eat your energy and strength with an appetite for more than a tourist for a buffet.
The rest will not. broken equipment. Suppliers bring low-quality raw materials. barista ill, wake up or go to the binge. The utility power outages, water and logic.
Besides all this, there is a range of work, marketing activities, working with suppliers, service companies, quality control and service - routine management.
Coffee requires a lot of involvement in operations. Even with well-functioning processes will not purchase grain for a month and go to Bali. That is possible, of course, we are all free people, but you will have to file a return of 965 th announcement of the sale of coffee in order to repay debts. Alas, such is life.
3. People - this is a complex asset
A coffee shop - it's the people. This slogan even use some institutions. Indeed, in addition to well-functioning processes in a coffee shop are critical people. Be prepared for the fact that you have to lead countless conversations, to resolve conflicts and to be lubricated in the mechanism of the humanoid gears.
On the one hand, speaking about people, I mean the barista. A good barista at a coffee shop at a premium: the salary is small, the low prestige of the profession, of the nervous and requires certain skills. Few consider this work as a matter of a lifetime. This means churn. Somewhere over there, where better conditions - a little less, but still. Where turnover, there is lack of experience and poor quality of personnel, the search for new employees and, as a consequence, the nerves, the nerves, the nerves. At some point you will think: "Here I had online store…».
On the other hand, it's guests. Wonderful and irritable, cheerful and gloomy, pleasant and brawlers. With each of them must find contact your barista, about whom it is written above.
So that the coffee - it's a business that many more depends on the human factor. If you do not like it, go around it by.
4. Highly competitive market for startups
If at any bustling crossroads loudly say "Cappuccino, please", then you at least three sides will be asked: "Big or small?" The market is saturated almost completely, and if you do not have a clear market (team experience, strong brand name) Or non-market (premises owned, limitless cash cushion) benefits, then you have nothing to do on it. Or experience in the coffee business, or conditionally free space for rent in a good location. With other input arguments ordered.
If you can not clearly answer why choose your coffee shop, not mumbler nothing about the sincerity of your business - it will be a failure.
5. Standard of living in Russia
Coffee - it is not must-have product. If you want to save, then this article will cut spending almost a man in the first place. Proof: search on Layfhakere says "coffee" and "save"Produces dozens of articles where authors mercilessly deprived of economical human rights to the cup of coffee. What can I say, if the graph of revenue can be seen days of payment of salaries.
Coffee as a holiday - it's great, but for the sustainable development of the business of coffee every day should be a habit and, most importantly, the ability of the majority of the population. While in Russia is not so.
There was a time when coffee market has grown so rapidly that any coffee grain thrown to the streets grew into quite a viable bush. load effectThe effect of a low base low base and rising incomes. It took time, but it is a beautiful story about the way to make a light was left, and it excites minds. This business is not easy. But if I have not convinced, welcome coffee, colleagues!
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