How much debt to pay and not go crazy: 5 Rules for entrepreneurs

His Work / by admin / December 26, 2019

Alexander Konchenko

Marketer, CEO ACMEdigital, creator Telegram-channel "reverse millionaire».

The first business, we launched nearly seven years ago. Until then, I drifted, working for hire in a variety of roles, from teacher of ballroom dancing to the SEO-Optimizer. The latter became my business, with no long preludes: there were people skhantili, played enough and have withdrawn from the management. I am a director and became equal partners with the traditional 50 to 50.

The matter has evolved, even removed the office closer to the center. Thrice collected and dispersed sales team. Work moved to the morning meeting mode and sharing coffee with a discussion of plans. The process takes from 2-3 hours of power a day. Not a business, but a holiday.

The problems began when I decided to run a second direction - videoprodakshen. Partner did not like the idea, I devoted less time together and the company began to make independent steps at all.

We have long cursed, and in the end he decided to leave. He demanded compensation - nearly two million rubles. Issued receipts allegedly he lent them to me.

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Six months later, the ex-partner has filed an action against me. The trial lasted two years, and now we have to each other by the seven-digit number.

I remember very well when the real amount was - could not afford lunch in a cafe or a single card. I checked online banking. I saw on the screen the balance - minus two million.

Immediately felt a wave a wave of fear and panic. Such fear of the animal. You can not succumb to it.

But what really needs to be done, I had to understand himself.

Rule 1: Do not be afraid

Fear pushes on thoughtless steps, especially if lenders are under pressure. In my case it was even attempted extortion and blackmail.

Try to call the closest person and arrange a meeting. In my case it was my father. strictly prohibited left alone. You can bloat fatal mistakes.

Tell it as it is, without embellishment. Further actions you should discuss together: letters, phone calls and any steps you need to consider all possible risks.

You'll see instantly will become easier.

Rule 2: analyze the situation

A very important process to be undertaken, - the definition of depth of the problem. The algorithm is as follows:

Lay off all the urgent and important matters.
We warn relatives of temporary unavailability.
Turn off the GSM-connection and all notifications on your phone.
Turn the background music relax-format.
methodically write down absolutely all debt.

An important point - ideal «Google Spreadsheet" format, as it is necessary to have a separate plate, which will always be at hand.

Most likely, it will be difficult emotionally. You will try to lose part of the debts under the sauce "Well this is my mom, dad is, you can not write ...". No you can not. Writing all this is important.

Rule 3: Pass the inevitable adoption phase

In phase denial you will use all the means of escapism - aimless hovering on the web, games, serialchik. So do not. We pull itself out of this state. We need to feel the point where we are, otherwise permanently this destructive phase will be covered.

Anger will be. Do not extinguish it, this discharge. Of course, to a reasonable extent - do not overdo it and go up to the physical manifestations aggression.

Bargaining dangerous. It is at this stage, you'll replace the real picture of the illusory: Yes like not such large debts, like everything is given, everything is normal. Not. Not normally. Throwing himself out of the comfort zone.

Only then come to us humilityI know where I am, I soberly know how to act, I'm going to meet the steadily positive balance.

Rule 4: Do not pay too much

Since, most likely your arrival irregular, you must first get rid of the maximum number of regular payments to the amount of debt it does not cheat.

Fines, penalties, fixed payments, the monthly fee for the use of services - everything you need to strain through a fine sieve.

If the task is to keep the business use Pareto principle:

Only 20% of your customers bring you 80% of the profits;
Only 20% of your customers are charged 80% of your working day.

Note: profit - is the amount of cash that you just puts it in his pocket.

I spent two years could not understand that mixed income and revenue. When the error was found, six of the eight clients were transferred to the capable hands of the partners. As a result, time is almost completely unloaded, and the loss of money does not exceed 25%.

If you have employees, try to agree on a piece rate or hourly rate. Such a scheme would be advantageous to both sides, and the main advantage is likely to become cardinal improvement of labor productivity.

Rule 5: develop the mechanics of payment

Then required to estimate the minimum possible revenues are deducted amount on life support, and the remaining amount of funds taken for resource liquidation debts.

Here's the best resource in proportion to the need to be divided into each segment of the debt. I for this purpose started a separate plate at Google, where there is total debt and specific recipients.

Sum = Sum particular payment receipt × resource elimination coefficient × ((amount of the specific segment / (debt / 100) the total amount) × 0,01).

It is difficult, let's concretize.

The total amount of debt - for example, one million rubles.
The coefficient of resource liquidation - 0.2 (which means that 20% of personal income aim at the elimination of debts).
The amount of a particular segment - 250 000 (for example, the debt to the supplier).
The amount of revenue - 30 000 (for example, someone gave, miracles are the same).

We need to understand how much to pay the contractor:

30 000 × 0,2 × ((250 000 / (1 000 000 / 100)) × 0,01) = 1 500.

The table should be considered the amount automatically. We are trying to drive into the appropriate cell sum income - and pay out what happened.

conclusion

Finally I want to give some advice on how to avoid such a situation, or at least minimize the effects. Each item below backed by my mistakes, battered nerves and lost money.

1. Do not skimp on lawyers

In my experience, three specialists have refused to conduct business. With different formulations, but the base is likely to win was the lack of prospects - but why spoil your rating.

A competent lawyer will not give any guarantees. On the contrary, in the consultations phase, it will prepare you for the worst-case scenario. But if he takes on the case, you need to feel the power of reinforced concrete in his every word and gesture.

I do not romanticize it's really important. Any court, especially for the first time - a terrible stress, and your main weapon should be Jedi calm and self-righteousness.

2. Do not rely on bankruptcy

There is an illusion that the relatively new regulatory framework for bankruptcy individuals legally allows you to jump to the payment of debts, loans, fines and penalties. Should I explain that it is not?

Most likely, you will not be able to officially work, and all your possessions with a few exceptions will go to the so-called bankruptcy estate to pay off debts. In addition, the bankruptcy procedure is not cheap, but the result is often unpredictable.

Avoid this at the very least very carefully select the expert.

3. Make your own business

Affiliates should always be mutually beneficial. In this case, often the first business created in a partnership for one reason only - because of the principle of divided responsibility.

Two possible outcomes:

Partner leader crush the authority of another;
Tandem disintegrate and follow the proceedings.

Managing partner can be only one. The rest should just strictly the agreed times to wonder whether the company goes to the break-even point, if everything is according to plan, when the profits and whether assistance is needed.

Well, the most important thing. It's only money, do not do anything stupid. And may God keep you savvy.