8 stories to inspire you to feats of business
His Work / / December 26, 2019
1. Fedor Ovchinnikov, "Dodo Pizza"
Do not be afraid to start from scratch. Even the second time.
Way in business Fedor Ovchinnikov started when he opened a bookstore, deceit received credit bank: he said that he needed money to repair the apartment. All the actions described in the blog entrepreneur, so quickly became popular. The success has attracted influential partners who Ovchinnikov was forced to sell its stake in the business during the 2008 crisis.
New business entrepreneur has not been associated with the sale of books. Aside from the fact that at the box office in "Dodo Pizza" offer a publication written by him. He himself admitted that he was discouraged to open a pizzeria in Syktyvkar, as it is not competitive, and the delivery and does not need anyone. But its business model worked.
The entrepreneur is open to dialogue, he spoke in detail about his work in social networks. And the secret of cooking the pizza do not: the client can observe the process via webcam.
Later, one pizzeria in Syktyvkar evolved into an international network, but Ovchinnikov business - more than a retail establishment. This and private information system, which is integrated into the business processes and allows you to make them more effective, and the franchisee product.
By the way, in January 2017 the revenue of the very first pizzeria "Dodo Pizza" was 7 SyktyvkarHow to increase capital million rubles.
2. Michael Bloomberg, Bloomberg
Unnecessary experience does not happen, look for, how to use it.
Successful entrepreneur and the 108th Mayor of New York permanently settled in Forbes list of the richest people in the world. In 2018 he finished eleventhTHE BILLIONAIRES - 2018 line of a rating.
The future billionaire was born in a poor family accountant and secretary. Neither the school nor in the university, he did not shine, his grades were average. The Johns Hopkins University, he enrolled thanks to the patronage of the company employee to sell office equipment, which worked in a high school. But the latest Bloomberg college courses for teachers suddenly became one of the best students.
After university, the future entrepreneur became a student at Harvard Business School, he has successfully graduated from it and settled in Salomon Brothers. His career in this large investment company has been promising. He started with the lower classes, and as a result He became a senior partner firm.
After 15 years of working for the company Bloomberg fired - allegedly due to downsizing. However, he saw the reason in conflict with one of the leaders.
39-year-old financier was on the street, but with a good compensation in the amount of $ 10 million. In the same year, Bloomberg created the Innovative Market System, later renamed Bloomberg L.P. The company specialized in the provision of financial information. To avoid being accused of borrowing technology from Salomon Brothers, Bloomberg began to develop their own software. With the establishment of the terminal, through which users can real-time monitor and analyze the movement of the financial market, the company earned $ 600 thousand in the first transaction on their sale.
Later, Bloomberg financial company has grown into an entire media empire. Bloomberg News Service news agency to provide the media news of financial markets since 1990. Then holding joined WNEW radio station, round the clock news TV show Bloomberg Information Television, Bloomberg Magazine.
The experience of successful project management Bloomberg later used as mayor of New York.
For 12 years he was able to reduce the level of unemployment and crime, reform of education, to improve the environment. And all this for a salary of $ 1 a year.
3. Michael Peregoudov, "Food Party"
Show people that you can trust.
Businessman from St. Petersburg to earn people's desire to make their lives easier. "Food Party" - service delivery boxes with packaged products and recipes for them. Peregoudov spied the idea of the company Plated New York. Foreign projects are actively growing, to the same service looked comfortable and in demand.
"Food Party" launched just in time she became only the third company in the market, which is the delivery of food products dinners. Subsequently it opened many clones, but few who managed to get the same recognition.
Sam Peregoudov complexity of the development of this business sees distrust of people.
The main objections - too expensive, portions are small, low-quality products. Work with them actively. For example, on the company's YouTube channel has videos that provide answers to common questions. In one of them Peregoudov purchases the products on the menu "Food Party" in the usual supermarket and compares the total cost to the price of the box.
The project started in 2014, almost at the same time when the first economic sanctions were introduced. Peregoudov admitted in an interview that the situation was stressful. Now "Food Party" offers six different menus, as well as fruit and vegetable sets and purged for desserts later. Recipes created by chef Michael Stepanov.
4. Amancio Ortega, Inditex
Do not stop, even if you do not believe.
The name of this Spanish businessman is not the most recognizable, but it is known to all creation. A year ago he was fighting for the leadAmancio Ortega became the richest man in the world in the ranking of the richest people in the world Forbes.
Ortega was born in the family of a railway worker, his mother worked as a maid. Due to lack of money, he was not able to finish school and at age 13 began working in the shop messenger shirts.
At age 14, he tried his hand as an apprentice at a fashion designer, but he said that the tailor out of it will not work. And wrong.
In 1972 Ortega opened a knitwear factory. First, he and his wife sewed clothes and linen on request in the living room of his house. When the partner refused to buy large quantities of goods, the couple decided to sell it yourself, which opened a small shop Zara. Later, the brand has grown into a corporation Inditex.
5. Anna Tsfasman "Dablbi"
Fight against stereotypes, if you believe in your product.
Tsfasman, in her confessions, was not going to open his own business. She was CEO of the network "Caffeine" and worked in the company for more than five years. But in 2012 left it disagreed with the desire of investors to reduce the quality of coffee beans. Businesswoman has returned to the market with the project. Together with chief barista Olga Melik-Karakozov they dug their own coffee shop.
Initially, former managers of "Caffeine" is going to open a chain of stores with tea and coffee, With ambitious plans were - 300 points in six months. But the owners of the rented premises was easier to talk to the coffee shop, and eventually it was decided to focus on them. Investors found fairly quickly, they have invested in the business of 1 million dollars.
The "Dablbi" project "modest" goal: to offer our customers one of the best coffee in the world.
Now the network more than 85 coffee houses, including Moscow, St. Petersburg and other Russian cities, Dubai, Barcelona, Prague, Tbilisi. Most of them are open for franchise.
One of the challenges of the coffee business for Tsfasman was the fight against stereotypes, people are wary of additives such as sugar, milk and syrup, to a lack of food in the coffee shop. However, until the selected format works. The company plans to open a budgetary DoubleB White coffee and coffee-alcoholic beverage DoubleB Black.
6. Mikey Jagtiani, Landmark Group
Find what people want and give it to them.
Indian Jagtiani family moved to Kuwait, and then sent her son to study at the London College. He did not live up to expectations: flunked exams, abused alcohol, had dropped out and worked in a taxi. Jagtiani returned home and soon there was one: all the members of his family dead.
The entrepreneur left a legacy in 6000 dollars, and in Bahrain, which his brother had rented for a trade before the ill.
Money Jagtiani spent on the purchase of children's clothes, which had planned to sell his countrymen, who came to Kuwait to work.
Initially had to work without assistants, but it helped him generate ideas, which attracted buyers. For example, he found a bench to men, so that they can wait wives. Although the store with a full range of children's products, and so was a novelty.
Now owned Jagtiani company Landmark Group, headquartered in Dubai, is presented in a dozen countries. In this case, the businessman is still in the pricing policy tries to focus on the middle class and immigrants from India.
7. Evgeny Demin, SPLAT
Do not change their ideals, if you believe that everything is done correctly.
The entrepreneur started the business from the distribution of dietary supplements and teas. But soon I decided to switch to the creation of its own product, and the team started to develop a formula toothpaste. Vertiginous takeoff did not work because of the crisis. All the money went to the project, Demin and admitted that in your wallet at the time was empty, and even the phone disconnected for non-payment. Even when there was a unique product, buyers are not lined up behind him in turn: the market was crowded with cheap goods advertised.
The problem could be solved cheapening paste by changing the recipe, but Demin chose another option - to explain to potential customers why they should choose this product.
So SPLAT boxes appeared inserts with the letters from the entrepreneur, through which run the word of mouth.
As a result, demand has created a proposal: the pharmacy and retail chains posted paste on their shelves. Now Toothpaste SPLAT is sold in more than 40 countries around the world.
8. Donald Trump, the US president
Turn yourself into a legend, and people will want to touch it.
Trump history bears little resemblance to the standard story in the style of Success "was none - have become all things." His father - a successful entrepreneur, developer. Donald Trump received a good education: graduated from a private boarding school, Wharton School of Business. Problems with employment he was not there: he started a career in the construction company of his father.
In college Trump realized the project for the modernization of an apartment complex, which brought $ 6 million net profit. Until 1989, the future president became more successful and richer. But everything changed the financial crisis.
Trump to build costly objects do not by their own means. To increase the pace, took creditsThat overlap other loans. As a result, the scheme did not work.
Trump's debts amounted to 9.8 billion dollars, resulting in the company and he himself had initiated bankruptcy proceedings.
Businessman saved his ability to negotiate. He agreed to give six creditors 49% of its share in a five star hotel. In return, Trump received more favorable conditions for payments on loans taken from them. Businessman refused airline Trump Shuttle, did not retain ownership of any one of the construction sites. He was offered to manage the construction of a modest salary, but was allowed to use his name on the buildings. Imidzhevym important progress has been saving Trump Tower in New York City.
Donald TrumpWhen I walked the streets of New York and saw homeless people, you understand - what they are happy people! They are richer than I am at 9.8 billion dollars.
In 1995, Trump has made another attempt to reach the previous level, and organizes company Trump Hotels & Casino Resorts, which includes the rest of his casino. However, falling prices on the stock of debt again ends in 1998. In periods of ups company is regaining part of the assets, then the accumulated debts and repeatedly declared bankruptcy.
Despite the financial problems, Trump makes his name into a brand.
He runs the TV show "candidate" to their line bottled water and Visa Trump card, implementing major construction projects. Though in his biography of the word "bankruptcy", "court" and "debts" are found almost in every second line, in the eyes of the public, he always looked like a successful businessman.
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