How to Use Pinterest for Business

Why do you need a business account on Pinterest

Monthly use PinterestWhat makes Pinterest different? 300 million people, 85% of them go on to the phone platform to be inspired, make a list of desires or attitudes board. With 98% probability users employNew measurement solutions show how intent turns to action on Pinterest the ideas found in this online service, and investments in advertising on the site pays offResearch: Retail brands can see 2x higher returns on Pinterest than other digital channels two times more than in other services. This statistic indicates that the platform represents an excellent opportunity for commerce.

To access the Internet commerce and advertising, you need to go to settings and free to switch from personal to business account. If your brand is not working with Pinterest, you can register and immediately use the platform for commercial purposes.

At first glance, both accounts are no different, but the difference is not in appearance, but in a set of tools for advertising.

What tools are available to promote business in Pinterest

Pinterest - a platform for the visual. Therefore, the basic rule of successful promotion - use high-quality images. If you are unable to produce their own content, buy photos, videos or pictures by professionals.

Lower - about tools to promote, which offers a platform.

detailed pins

A tool that allows you to save pictures of the goods and services from your site, and you - to add metadata. There are four types of detailed pins.

1. Pins for articlesTo which you can attach a link to a webpage or blog. They can be made into individual boards with the names of columns of your resource. Each of the pins is added to the title, description, related hashtags and link to the article.

1. Pins with the application and a link for downloading. The platform is compatible with applications for iOS and Android, embedded analytics allows you to track the number of downloads.
2. Pins with recipes have a separate field for the name of the dish, the list of ingredients, cooking time, as well as for information on filing. If you have a cooking blog or business related to food, with the help of this tool, you can increase the community and gain new customers.

1. commodity pins includes information on price, availability of goods, as well as their description. individually loaded photos on Pinterest, and attached to it a reference to a product or service. These pins - a great opportunity to increase sales.

Advertisement on Pinterest

This tool works on the same principle as in Facebook and Instagram: It can be used for advertising, not only published images and videos but also download separate content for the campaign. When it was created, you can define the purpose (to raise awareness or conversions, increase the number of video views or app downloads), as well as pick-to-date format.

1. Sponsored pins should be used if you want to increase engagement and make the brand better known.

1. Commercials will increase traffic to the site and track conservation views and clicks. Video advertising will stand out against the background of photos and graphics in the film platform.

1. Carousel on Pinterest tool works on the principle of the same name in Instagram. You can advertise a selection of goods, showing the image gallery.
2. Pins for mobile applications - an effective tool for the promotion because, as we mentioned earlier in this article, the vast majority of users log on Pinterest smartphones. The difference of this tool is that by setting up ad, you can choose to download the application purpose of the campaign.

Important: creating promotional pins Pinterest officially permits so far only in countriesOverview advertising pins Europe, the United States and in Canada, and the payment campaign is only appropriate currency. But the platform is constantly working to expand the promotion of the market. For example, in Germany, Austria, Spain and Italy the advertising function is now availablePinterest Extends Ad Platform to 4 More Countries in Europe in March 2019. So I added to the list of available up to 22 countries.

If you have the ability to run advertising pins, you can customize targeting to show your ads to the right audience at a particular time. ask can General information about targeting age, interests, keywords, location, language, devices, and genders. More about targeting policy can be found at link.

To use these tools was the most productive, here are some life hacking, which is worth a try.

How to use on your Pinterest business account

• Associate Facebook page, Instagram and YouTube to Pinterest, to unite audiences, and track referrals from other Pinterest social network.
• Decide why you need a business account. Do you want to increase sales, increase traffic to your website or create a community for a brand? From the target depends on the type of content that you publish, and metrics, which will be guided.
• Add a Pin It button on the site through the widget constructor. With it, you can insert pins in the article, add the "Save" button and the "Subscribe" and give the audience the opportunity to attach images and videos on their boards right from your website or application.
• Create your own pins and boards. For most users, Pinterest - a source of inspiration. On the platform are often looking for ideas for gifts, travel and creative projects.
• Create a content plan. Regular posts on Pinterest is no less important than Facebook or Instagram. Do not make too many publications for a short time. Recommended frequency - 3-5 posts a day.
• Pay attention to optimizing images. For many, Pinterest is a search engine, so your task - to pick up key words and descriptions to the pictures so that they are in top issue.
• Use the free analytics tools that automatically appears at the transition from the personal to the business account. With them, you can track campaign performance indicators such as the number of impressions and engagement. If you connect site to your account, you can track traffic from Pinterest to your platform.

For what business accounts on Pinterest should watch for inspiration

Disney

account Walt Disney World greets visitors claim that they can "stammered the magic." Page invites visitors into a world where everyone can feel like a child and plunge into a fairy tale. The company uses pins for articles, short video, animation, offers checklists and helpful tips on how to organize a vacation or to choose a gift.

BuzzFeed

Account internet news company BuzzFeed popular for its fun and games collections. For example, a favorite dessert will tell you what your favorite holiday, and a choice of emoticons - to which generation you belong to. Audiences like this involving the content that Account more than 10 million viewers per month.

Ben & Jerry's

Company-ice cream maker Ben & Jerry's attracts subscribers with photos of delicious desserts and videoretseptov.

Airbnb

Pinterest - a place to find inspiration, and account Airbnb It confirms this as well as possible. Search for housing services for travel ideas interior design is divided and charges passion for travel with the help of bright and vivid pictures.

Urban Outfitters

account Urban Outfitters is commodity pins. They are conveniently structured on the boards. In addition to the standard categories like "dresses", "Decoration" and "Cosmetics" has themed: "Vintage", "Bohemia", "Love Stories". Users can just click on the link and buy your favorite thing.

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Easy-to-use tools of promotion, loyal community and accurate analytics can help you reach a larger audience, increase traffic to your website and increase sales. And the time you have paid to creating a business account and familiarize with its functions clearly worth it.