8 useful TED lectures for entrepreneurs
His Work / / December 26, 2019
Elvira Valiullina
Brand manager hybrid space "Table", I used to work in the office.
1. Why startups become successful
Who. Bill Gross (Bill Gross), an investor, founder of the first business incubator IdeaLab in the world.
About what. If the start-up is able to change the world, why it happens many failures? This question is Bill Gross examines the example of 100 companies that have arisen over the past 20 years, and identifies five critical elements that lead to success. The idea and the team among them - not the most important.
2. How to come up with a good brand name
Who. Jonathan Bell (Jonathan Bell), an expert on branding.
About what. For information on how to come up with a recognizable name in the world where there is a large number of companies. It may be due to the maker's name or describe the activity of the company - it is only two categories of those that highlights Bell. He briefly tells how to choose a memorable name and what to pay attention to details.
3. How to make the right decisions for the company
Who. Ray Dalio (Ray Dalio), businessman, founder of investment firm Bridgewater Associates
About what. Once Ray Dalio has lost a large sum of money. It is so large that he was forced to ask for a loan to support the family. This painful experience has changed his attitude towards decision-making. He explains why it is important to deal with unanimity, what to do with controversial views and how to understand what you are right (or not).
4. Two reasons ruin companies: how to avoid them
Who. Hanaes Canute (Knut Haanaes), business strategist, Professor International Institute for Management Development.
About what. Hanaes compares life companies with people's lives: at the beginning of the way they are constantly exploring the world around, but the older you get, the more effective use of their knowledge. The Company may not be successful in two cases: when do the same as the other, and when unrestrained create something new. According to Hanaesa, the best way to escape from failure - to find a balance between these two strategies. He says and points to examples of how to do it and how to build a strong company that will not affect the crisis.
5. How to believe in their creative abilities
Who. David Kelly (David Kelly), the founder of design consultancy IDEO.
About what. About the fear of being convicted, because of which people do not give voice to their ideas for fear of misunderstanding. David Kelley believes that it is impossible to divide people into creative and uncreative. Just one believe in themselves, while others prevent unnecessary complexes. He explains how to stop thinking that you have enough creativity to create their business.
6. What students need to know before you start your business
Who. Jan Bednar (Jan Bednar), founder ShipMonk.
About what. Jan Bednar moved to America from Czech Republic to 17 years old with a dream to start their own business. He succeeded, and now he believes that any student can start a business and develop it, "Start a business - is to find the problem. Your hobbies and daily activities, perhaps waiting just for your business idea. After all, you know more than anyone about the problems in these areas. " Bednar describes how to manage the company at the start.
7. Why hope - it is not a strategy
Who. Kevin Talbot (Kevin Talbot), entrepreneur and investor.
About what. Only one idea will never be enough to create something. Each of us has something comes up, and it's only the beginning of a long journey. Ideas move us forward, making life easier and better. But the idea itself - it's not magic. Talbot explains how to work with the idea to succeed.
8. What is the biggest lie of small businesses
Who. Vusi Tembekveyo (Vusi Thembekwayo), investor and chairman of the foundation Watermark Afrika.
About what. When a small business becomes successful, it should not remain small. Africa is filled with small businesses whose owners are fighting among themselves, and do not look at the case globally. Tembekveyo the example of his native continent explains why a small business needs to be developed. He believes that if the local entrepreneurs to change the thinking, Africa could become an economic giant. And he tells how to grow from a start-up into a large company in the short term.