What exactly it is not worth doing if you want to pump a personal brand
His Work / / December 26, 2019
Jan Minnow
The founder of the brand studio "heart».
I am often asked whether the common man can create and pump your personal brand? In my experience - yes! The main thing - not to be confused with the banal brand building window dressing. Brand - crafted image, making a profit in the business. Personally, I feel your brand as a second skin. I fundamentally important, as it will be perceived by my professional activity. Maybe for some it's vanity, for me - needed Feedback.
The brand is not created for the sake of himself, he promotes real activity. There are many people who can do something well, but know this is only "their". Misha - tinsmith, aunt of Light - Coach, the guy from the floor above, which runs the ink cartridges for your printer. These people risk being left in the dark forever, if they make common mistakes.
1. to be silent
Not everyone can be eloquent, but that's no reason to keep quiet about his case. You can come up with capacious an offer for ordinary people. In English, this is called elevator speech (literally "story for the elevator"). For example, "Svetlana, a tutor with ten years' experience of teaching. I prepare students for the exam. "
Your elevator speech needs to be skillfully integrated into contact with new people. It's hard the first few times, then it will sound very natural. You do not think about the fact that many names are derived from occupations such as Goncharov or Kovalev? In ancient times, man has identified the business to a greater extent to which he was engaged. And it is right!
2. impose themselves
This is very often guilty of representatives of network marketing. If people show loyalty, they immediately strive to make the sale and doprodazhu. The potential customer even from the first cycle of the transaction were not moved away, and he was immediately offered the second and third. Fish breaks down, and the fisherman remains with nothing.
In the private sector there is no development, when there is no natural customer movement. Rather aggressive "boosting" the old versions concentrate on finding new. If customers are your friends, the advice is doubly relevant. Someone really should "further squeezed," but it should not become a pattern. Keep the internal sense.
3. multiply the void
I'm talking about the amount of transcendent Self, the endless similar ads repost thoughtless and so on. Social networking is now set up so that the creators senseless content very quickly disappear from the tape. Therefore, think about the concept and make the original photo shoot. One good Photo day people will be enough. If you suddenly get too much material and it is really high quality, evenly spread it like butter on bread.
4. To work for the "thank you"
Work for free can only be in operation Ltd. (experience feedback error). If done without error - just ask for a review; if not, the cones are stuffed next. If anything other than bumps, you do not have a long distance, then have the courage to let go of the subject.
Not all reviews are enthusiastic, but they confirm the fact of your interaction with the audience. Saw a funny tweet: "I bought a spinner - expected more." I still do not understand what she was expecting, but learned that it has a spinner.
5. Do not believe in advertising
There's objection that I hear quite often: "Tried it on their own - is not working."
Paradoxically, but to put the lock on the warehouse, call professionals, and advertising strategy build themselves. And decide that the advertising "does not work." Ad in the newspaper "Hand in Hand" and it does not serve as accommodation costs (horror of horrors!) A little more than zero.
Remember: if you are still poorly developed business, advertising - this is the main investment.
Output
Develop a personal brand is necessary. Many of today's business models built on charismatic leadership. The country needs its own heroes, even in the era of capitalism, so the business is now becoming more transparent and public. Feeling himself to people's views, you feel even more responsibility for said made written. So I take a step towards you and wait for feedback.
see also
- Why do I need a personal brand and how to create it →
- How to attract customers to your website with the help of your crowd marketing →
- 7 reasons to talk publicly about their business →