How to earn on his hobbies: A comprehensive guide

What hobbies can be turned into business

Almost any. For example, if you love to cook sweets, you can make them to order. If well-knit - creating things for sale. Fond of architecture - drive tours. Love to read - keep a blog about books or create a paid newsletter.

This is worth considering if every day you go to the unloved job, and can not devote enough time to their hobbies. Plus the fact that the right to give up work is not necessary. Start with part-time work, and if it goes - then already fired and will work for you. In Russia, the work 20 million people, so that you get.

Why start a business

The first thing to do - to consider the idea. To do this, ask yourself these questions:

• What am I going to create?
• What is the uniqueness of my proposal?
• I'm better than the competition?
• What benefits it will bring to people?
• Who are my customers?

For example, you are knitting wool cardigan made of soft merino wool. They sit perfectly on the figure and do not lose their appearance after washing. This cardigan comfortable in any weather: it is not pricked, retains its shape and does not look like a cardigan from the mass market. Your customers - women 18-40 years old with earnings above the average. They like quality stuff, and they're willing to pay for exclusive products.

Your proposal should trigger an emotional response from buyers. Something like: "Wow! So cool! I want it! "You need to find a niche, and therefore, your offer should be different from other similar and to be something better, so that customers choose it for you. Lack of demand from consumers - the main reasonThe Top 20 Reasons Startups Fail business failures.

Large companies before launching new product or service is carried out surveys in the focus groups. If a new product is like - its launch, if the reaction is ambiguous - it modify or reject it. So, if you come up with something new, check the viability of the idea to friends and acquaintances. Only let not spare your feelings and respond honestly. How to do it - it is well described in book Rob Fitzpatrick, "Ask my mother. How to communicate with customers and to confirm the correctness of their business idea, if you are lying all around? ".

For greater objectivity, create an anonymous Google-form with a description of the idea and the field for feedback. Send her friends leave on forums and social networks.

How to write a business plan

Even if you just want to cook homemade marshmallows, a business plan will show how much you can earn, and whether it's worth it.

The business plan consists of several parts. In short, it is necessary to:

1. Describe the idea.
2. To study the competition and its benefits. If you can show the difference between themselves and competitors, you are more likely to attract customers and to set a high price.
3. Identify the target audience and how to tell her about your product.
4. Be productive and financial plan: to calculate the cost of goods or services, rental costs, advertising, shipping, taxes and all other expenses, monthly income, the profit for the year and the payback time costs. When visible costs and estimated earnings, you can adjust the figures: find cheaper raw materials, raise prices, reduce advertising costs, deliver orders himself.

If you do not know what price to set, use the formula: materials + overhead costs + labor = production cost. Cost × 2 = retail price.

Materials - everything you need for making things or providing services. Overhead costs - shipping, advertising, rent, bank commission and taxes. Work - how much you take to work. If you do not spend on rent or delivery - do not include it in the cost. If you do not need materials - also miss.

Let us examine the example of cardigans. Not to operate at a loss, you have to count all the costs, and include them in the price. We begin with materials. One need cardigan 400 g of yarn (1 000) and 6 buttons (60 rubles). Packaging - 50 rubles. For work you take 500 rubles. Total: 1 000 + 60 + 50 + 500 = 1 640 x 2 = 3,220. This is the minimum value of a cardigan. To increase profits, you need to either raise the price (take longer to work), or buy cheaper materials.

The blog "Ecwid" for entrepreneurs there sample business plan for the production of useful sweets.

How to translate the idea into reality

1. Give it a name and a logo. They need to design the site, pages in social media and printed materials for customers. If nothing comes to mind, you can order a designer logo or the first time without him.

2. Think of the package. Buyers nicer to get an order in a box or in a kraft paper than in an ordinary plastic bag. Let it will increase the value of the goods on 50 rubles, but the buyer will smile and tell your friends about.

3. Find wholesale suppliers. Perhaps, before you can buy the materials at the local supermarket. But if you decide to do business seriously and make a profit, you need to reduce the cost of the product. Wholesale purchases this will help.

4. Think about delivery conditions. How and where will you deliver your goods: by region, in Russia or abroad? Courier or "Mail of Russia"? Will provide Pickup? Item will be skipped when you render services, and do not sell products.

5. Take photos and create a description. Product Image - the first thing that draws the attention of the buyer. Try to keep the photos were beautiful, in the same style. If you sell things, take pictures of them from different angles and show details. If your hobby - it's creativity, intellectual work or services, show your portfolio and work samples.

6. Create an online store. Site - it's your business card. Here you briefly tell about yourself and show what you are doing. The site does not replace, but rather complements social networks. It is needed, so that potential customers can find all the information in one place, rather than flipping the record on the wall or in the tape. The site is fast and free to create with the help of the service "Ecwid": Register, upload a photo, description of goods and services, setting up a method of payment and delivery. It is a beautiful one-page website with integrated online shop, which conveniently viewed on your smartphone and on the desktop.

How to create an online store

For example tell "Ecwid"- everything is simple. You sign up and immediately find yourself in the control panel.

To edit the site, go to "All sales channels» → «Start site" and click "Edit site". You will be prompted to fill the page with blocks, "Introduction and cover", "name and logo", "Contact", "Reviews".

Cover page

This is the first thing people see when they come to the site. Download a beautiful photograph of good quality. It may be your product, team, yourself, the production process or inspiring image (to help - photostocks selection with free photo). Photo size should be 1000 × 667 or more.

In the introduction, briefly tell us what you are doing and why we should choose you.

storefront

Here you place the goods or services. To make a showcase, need illustration. Remember that images must be of good quality, and description of goods / services - sincere. Do not pour water, and write on the merits, that it is clear what the product is and how it is good. Do not copy the description of the competition: the search engines will see it and will not raise your site high in the SERP.

Appearance of windows can be changed in the "Design":

Once edited the page, set the prices and discounts. People prefer to buy goods at a discount than just a low price. So do not hesitate to display prices higher and then reduce its stocks and coupons.

The base rate can load up to 10 products or services. For a start it will be enough. "Ecwid" does not take a commission from sales, even if you use the free tariff.

If you already have a website or a blog, they can be integrated online store "Ecwid": to create a storefront, accept payments, track orders, make discount coupons. "Ecwid" compatible with the sites on WordPress, Wix, Tilda, uKit and other platforms. If you want to sell to Facebook or "VKontakte", can be downloaded on the page catalog in these social networks automatically. Customers can place orders without negotiation in private messages.

Reviews

These reviews are credible. Reading them, the user makes a decision - to buy or not. If customers have left your feedback, feel free to add them to the site. Do not try to cheat by inventing your own review. It is better to ask first customers to write honest feedback.

Contacts and social networks buttons

Specify the phone, email, accounts on messengers. More options for the connection, the better.

Where to look for customers

Start pages in social networks, and gradually gaining subscribers. To promote the products work well Instagram, for services - "VKontakte" and Facebook. "Classmates" will do, if your target audience - people aged.

People to subscribe to your accounts, they should be not only photos of the products. Share news and tips related to your hobby, show the process works. Before opening come up with a contest with prizes.

For more coverage, you can use targeted advertising in social networks and contextual advertising Yandex Direct and Google AdWords. But the advertising - it is a difficult and thankless task. If properly set up displays or write boring ads, all the money will go to waste. Advertising costs should lay in the price of goods.

Cost cardigans that you are knitting - 3220 rubles. This is the price excluding advertising. Orders a little, and you run advertising on the social network "VKontakte". Cost per click - 10 rubles. According to the ad clicked 100 people. Advertising costs: 10 × 100 = 1000 rubles. 15 out of 100 people have booked you a cardigan. So, the cost of bringing one customer: 1000/15 = 66 rubles. In order not to lose profits, you need to raise the price of 66 rubles cardigan. Total cost cardigan: 3 220 + 66 = 3 286 rubles.

How to resolve the issue of payment and taxes

To start the payment can be accepted in cash or by transfer to the card. When orders will be more convenient to do it through the website. On "Ecwid"You can get paid in cash, on the map, with e-wallets, cash on delivery and bank transfer.

In order to receive payment through the site map and e-wallet, you need to create an account in the payment system ( "Yandex. Cash box », ROBOKASSA and others) and open IE or LLC. If you do not want anything to connect, there are cash on delivery: you send the goods and pay the shipping cost and the buyer pays the purchase after receiving "Mail of Russia". It is long, but do not need to register anywhere.

With regard to the registration of IP, it all depends on how ambitious your business. If it's a hobby, not the main form of income, SP is not necessary to register. For example, you are on maternity leave and a couple of times a month do cakes to order. Or work in an office, and in the evenings knit cardigans.

If a hobby has become a major pastime and you get paid for it on a regular basis - it's a business. Register SP to sleep peacefully and not be afraid of the tax.

To register the IP, it is necessary to collect the documents (passport, an application and a check for the payment of duties in the 800 RUR), submit them to the tax, and to open a checking account.

Now, about the taxes. They need to pay, even if you are not IP, and hobbies just part. In this case, you will have to declare income from customers like natural persons. To this end, the need to take into FTS 3-PIT declaration and pay 13% of the profits.

Profit - it's your margin. If you bake the cake for 1 000 rubles, where 600 rubles - products, and 400 rubles - your hard work, it is necessary to pay 13% with only 400 rubles. The cost of food - it professional deduction. To prove it, keep receipts for materials purchased for production.

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So you do not forget anything, here's a list of 10 items, in order:

1. Come up with an idea.
2. Write a business plan.
3. Open IP and the bank account (if necessary).
4. Find providers (if needed).
5. Come up with the name, logo and packaging.
6. Take pictures of items and come up with a description of him.
7. Think about the delivery and payment methods.
8. Create pages in social networks.
9. Start advertising.
10. Make your site.

Bonus "Ecwid" for Layfhakera readers: 70% discount on all tariff plans. If you have not set up your online store, it's time to try.

Create your own online store