10 ways to burn through an online store on shipping

Julia Avdeeva, director of marketing for "IdeaLodzhik" specially written for Layfhakera very important material about what NOT to do if you have an online store and you want to grow and do not want splurge. Mistakes can be avoided, if we approach the issue of the organization delivering responsibly and competently.

At the start of virtually every aspiring entrepreneur, opens its first online store - hero mnogostanochnik. He does everything - from production of goods to the courier. However, this period does not last long. Soon momentum begins to grow, work is added, and our salesman begins to realize that we need helpers. And do not anyhow any, and professional. Because take five packages with orders for the neighboring streets - this one, and even establish a logistics for thousands of orders from different cities in a month - this is a serious task that requires a balanced approach.

And if the scale of our thinking entrepreneur grow with its business, it has a chance to arrange delivery so that it will contribute to the further influx of customers. If orders for many, and the trader - the same multitasking loner, he is likely to go through, which we want to tell you. To your attention - 10 opportunities to spend time, effort and money on the wrong organization of delivery, lose faith in distance selling and splurge safely.

1. Wrong choice of assortment and work format

If you are entirely focused on seasonal products or in your business, there are spikes in demand, and to transmit logistics outsourcing you do not want - be prepared to overpay for a warehouse and staff during periods of inactivity and a lack of resources at the time of peak orders. Consequence - loss of customers and the time between bad reputation.

2. Not only delivery methods and delivery area restrictions

For example, the store delivers the goods in Moscow, but did not want to bother delivery organization in Moscow, not to mention other cities. Because in Moscow, he was enough of their three couriers, and outside it will have to hire someone, use the services of logistics operators. This means that you voluntarily agree to waive the huge regional customer base, and your competitors, who are not too lazy to deal with these issues, be sure to take advantage of this situation.

3. Uncomfortable and not obvious to the customer delivery terms

If you search for clear information on the website of your online store needs initial hacking skills, you can say goodbye to the majority of customers. People want to see the conditions, terms and cost of delivery immediately. No one will look for anything - just throw the basket and naguglit another store.

4. Ill-conceived system of input address data

Another possible disadvantage of the store site - uncomfortable and non-obvious form of input of customer data. If there is no drop-down tips, automatic lists of regions, if the client has to guess, upper and lower case to fill the cell, and 10 times to enter a captcha - you can expect a minimum of errors in delivery addresses, which will lead to the return of the order or delivery of the wrong address. But, most likely, the customer simply go away.

5. Savings on staff and outsourcers

If you think that your operator has enough time together to keep accounts and to answer calls customers, and the road can throw a couple of orders, it is likely to really save out. But then those same two orders it will not work.

6. Ill-conceived packaging of goods

Damage to goods during the delivery time, lost or stolen - is not such a rare phenomenon, as you probably would like to think.

7. Ignorance and failure carrier rules on packaging and decoration items

The whole party misfiled items can "wrap". Agree, not the most pleasant gift for both the customer and for you, will have to spend time and money in repackaging, re-registration of shipments and retransmitting them to the carrier.

8. Poorly organized work by tracking the progress of delivery of items and information about the recipient

If you do not know where it is currently located your departure, there is no certain information do not give the buyer, and his question can only shrug - there will be many complaints. And orders - a little.

9. Refusal to work with COD

Yes, the number of returns in the calculation of cash may increase. Yes, part of the funds frozen at the time. But loyalty and customer confidence in the presence of COD increases disproportionately. If you want to receive only an advance payment, you will voluntarily limit their customer base, and therefore, inhibits growth of the business. This is especially critical for the novice shop, which is still unknown, and the trust of the customers speak early.

10. The lack of control over cash on delivery

Freezing of working capital for a long time and lack of control over transfer of money for orders leads to financial losses, everything is obvious.

Indeed, the problems in the organization of the logistics can be a lot and burn on shipping very easy. But all of these mistakes can be avoided, if we approach the issue of the organization delivering responsibly and competently.