Why Apple does not care about the competition

The world is divided into people who see Apple as a company, and people who see Apple as a brand. The former often include financial analysts and technicians that are important to every aspect of the company and its product specifications. The second category - the normal users. To understand how big a difference in thinking and perception of these groups of people, just look at their reaction immediately after the release of iPad mini.

All okolotehnicheskie blogs and other resources issued publications with headlines in the style of "Out a direct competitor to the Nexus 7". Appeared even infographic illustrating the "tablet war" with the participation of representatives of all competing at the moment in this market segment. Such publications are designed to help a geek audience to summarize and assess the situation on the market to choose the most optimal in terms of price / quality / tablet capabilities.

Of course, no matter how cool was not Apple's, to ignore his own absence in the segment of small plates is impossible, as other producers managed to sell a total of around 15 million such devices, indicating huge potential for profit and apple company. whether Apple will be able to break into the already populated slice of the market and grab yourself a good share? Yes Easy!

The fact that the main force that allows Apple to produce the most expensive in the segment of the tablet, and to report on the millions of units sold - these are the people, the second category of people. They do not talk and do not analyze beyond the brand, which for many years gives them a device that nice, comfortable and prestigious use. This award, which is produced by Apple for a long, painstaking and quality work. Yes, a man with time is bound to something, and here Apple does not give users a reason to give up on them.

If you pay attention to the way of thinking Apple users at the decision to buy a small tablet, it is not even considering the option of buying a "non-Apple product." That is why the talk about the fact that Apple has released a competitive product - very strange. Apple has released an intermediate link between the iPad and iPod Touch, which falls exactly between them by price category.

Let Apple equipment is more expensive, but users believe that the company, allowing it to identify the most promising and the most appropriate products for themselves. This uncompromising commitment to the fundamental basis by which Apple remains the most powerful global company in spite of everything.