The problem is not Apple skeuomorph, and services

From the beautiful and tricky words "skeuomorph" in many cases is so rapid "creative diarrhea" in a psevdoprognozov and scary concepts that other topics of the people simply did not have the time nor forces. However, will the iOS 7 will remain flat or convex - site TechCrunch writer Frederic Lardinois'm not about to worry in the first place. Next - direct speech.

Well, it seems, iOS 7 still strongly deviate from skevomorfichnogo design that will affect the system as a whole, and on her pants software. Little bird that Johnny Ive said goodbye to all these textures and analogies from the real world, opting for a flat design. However, if this is all something to brag about iOS 7, Apple has a serious problem. After all, it is not in the design of iOS, but the fact that built-in Siri service system, iCloud and iTunes pale against the backdrop of the fact that a competitor offers from Mountain View (and successful startups such as Loom).

Phones, for all their merits and capabilities - it's just a tile made of metal or plastic with a high definition screen. Using the design, the company has several ways to distinguish their product from the competition. Of course, the build quality from Apple is better than the other, but the difference is winding down to zero. Although Apple continues to assert that started its program for better products, today this argument is not so much the weight as it was even a year ago. In fact, many popular applications are now available on the Android-platform (and some have reached and Windows Phone).

Today, the area in which manufacturers can stand out from the competition, steel service offered by them. Samsung realized this, and Google. Apple also knows that she needs bombing service, in order to preserve his reputation, but that the company is now offering, to put it mildly, is not encouraging. Siri, with all due respect, it is still a relatively useless feature. iCloud few understand, and developers have options for better cross-platform, unlike Apple cloud storage (this is Dropbox, and Google Drive, and Microsoft SkyDrive). iMessage is not bad, but the key feature is not drawn, and third-party applications like WhatsApp have repeated it and moved on. About Maps, perhaps it is not worth saying.

And look, that from Google. Here you and Google Now, which throws out information before you need it, and the new subscription service Google Play All Access started its work before an iRadio even given a hint. Google's online store, its office and cartographic services obgnali Apple for many years ahead. The "of Google" Now there is the Quickoffice - office suite for the iPad, which (at least in some respects) better "apple» Pages, Numbers and and Sports Keynote, Apple's of which, it seems, and forgot to think. And even if Google+ is not as successful as Facebook, it gives their company information on their users, as Apple does not even dreams (remember Ping?).

Google creates services - and it has data that make these services useful. Slowly, the company is making progress in design plan (Although there is still quite controversial - approx. trans.). Apple, in this regard, on the contrary, does nothing. The "fruit company" has several data centers, but it is still largely the device manufacturer. the company's problem is that its competitors devices are already very close to that of Apple itself. So, it should create a set of services in order to remain competitive.

Perhaps, iOS 7 will look better iOS 6, but it seemed to hang new curtains at the windows. Apple needed "services-killer" - and their company yet.

Here I Popish every word. Alas, when viewed from the side, Apple is still a "thing in itself", individual details of which are pretty podustareli. What do you think, in what direction Apple should move to stay on the crest of the wave? It's just a question of "the intersection of technology and the humanities" which said Jobs, and on which Apple has already started to take their positions.

Leave your opinion in the comments.

(via)