9 "apple" of the rules for the Google I / O presentation

- Hey, Siri, how many correct presentation should last?

The recent presentation of the Google I / O many of the most memorable of its duration. It was a hell of a long: the speakers in turn pickled viewers a total of almost three hours! Although, according to the author of the blog Cult of Mac Lewis Wallace, the Google could easily meet in 90 minutes.

While steering the Internet giant broadcast enthusiastically about his accomplishments, those present in the room much interesting was kicking his colleagues, which cut down the dream in a vain attempt to focus on performances. «Apple just released sokraschatel presentations" - joked Dave Pell. And these messages in the "Twitter" was more than enough on this day.

Of course, one could argue: Well this will not Broadway musical - still an event for programmers. However, Google are interested in novelties and tehnogiki who simply do not digest this bunch of raw data. A similar presentation - just a great way to attract the attention of the widest possible audience.

Apple's Steve-dzhobsovskuyu era raised the bar for the quality of the presentations is very high, and after the death of co-founder noticeably subsided in this regard. but an introductory presentation at WWDC 2014 He showed that Apple has regained its former position and showed extra-class in every way.

Of course, it would be great if other companies are more serious approach to the preparation of important presentations. Wallace has compiled a list of the 9 "apple" of rules that could be adopted not only to the Google, so that the audience in the hall remained brisk and focused until the very end.

Be concise: Bubnet about anything else for longer than two hours - the most obvious Google error. You can also turn on the timer, the more that Google Now allows you to do this even with no hands.

Supplies "bomb": On most of the ads "by Google" innovations (for example, Google Fit or the new Android L) and knew before the presentation. In contrast, Apple unveiled new programming language Swift and Metal software mechanismWhich tore the roof of the public.

Focus on the product name: The name of the next version of "Android" confused almost the hardest. Throughout the presentation is a permanent successor called KitKat not only as L. Maybe that's the full name, but it is far less catchy than expected Lollipop ( «Hard Candy") or Lemon Drop ( «Lemon drop"). Apple Metal - it is a good name. Do you know how to call Google's initiative to improve the game graphics? "Package extension of Android." Layman's hard to say which of the proposed solutions affect game development, but anyone will tell, whose name is better remembered.

Find your Steve Jobs: Tim Cook is not Steve Jobs, so Apple had to poshurshat in their bins - and still find a decent mate, which may well become the new face of the company. At this year's WWDC top manager Craig Federighi showed himself a real monster presentations. Supermoscha! A guglyansky Sundar Pichai, maybe it is "the most influential person in the mobile world," - but he never Federighi.

To look like a team, get dressed in the command form: While geeks and a reputation for fashion lovers, Apple team is clearly set to win by dressing in a single office style. Guglyantsy, on the contrary, showed the whole range of styles, starting with unkempt beards and finishing top kengurushek summer dress shoes with a strap.

Come up with a couple of funny jokes: A few jokes, released guglyanskimi tops, so no one knew. But on the "apple» WWDC people openly guffawed. Someone might argue again that entertain the audience during the presentation necessarily about technology, but every good speaker knows that humor - a key tool to maintain control of the public, whatever the theme may concern performance.

Corporate segment - on the sidelines: Well, no, it is clear that "corporate" - is big business. But maybe so deep dive "of Google" in the subject of corporate innovation and was the reason why the hall pressed on the weight? Apple wisely entered by pushing a few minutes to list the main innovations for the corporate segment.

Do not bury a good: Google Fit - an open platform for common data collected from the devices used in medicine and sport, and the program for such irons will compete with Apple similar platform HealthKit. Google Fit had to bring to the fore, but instead it pushed to the end of the presentation. Feil.

Supplies more kontramarok: Apple carefully chooses which one of the partners invited to the stage. Therefore, most of the hall responds well to these outputs. What to partner with Google, then this year's I / O most of them serving under the trill of crickets. Maybe, Apple simply more skillfully fills the audience "my people," but if the developers (those who already pecking nose) do not show proper enthusiasm, some positive charge users? And it is for them seems to be created, this is your new platform!

— By Material Cult of Mac.