Lessons Jonathan Ive: the care and love of a person in the digital age

Rene Ritchie, chief iMore blog editor shared with readers his impressions of interview Jony Ive Charlie Rose and spoke about the lessons he learned for himself. Today I invite you to familiarize yourself with our translation of his article, which reveals the main principles of Sir Jonathan Ive - the person having a direct relation to the products used by millions of people around the the world.

I recently met with a friend and we were talking about a recent interview that Johnny Ive and Marc Newson gave Charlie Rose. Even before he spoke about the moment that he remembered most of all, I already knew - it will be the word of Quince care. Apple's chief designer does not often give interviews, although it is one of the most prominent figures in the modern world of technology. Of course, he did not work alone: ​​mention equally deserve and Steve Jobs, and the entire design team Apple as a whole, but the contribution of Quince in the device, which has changed our daily lives, can not be overemphasized. And I admire the fact that he cares about those devices as if they were alive.

I think this is exactly what you can not help but feel - care. Then, with what care people created these products and how to try to make them better. And they do them not for himself, but for everyone who will use them. I think this is... a special kindness, and it's amazing. [...] We believe, though, is really difficult to explain why that feel care - it's part of human nature. And often it is easier to feel her absence, because we live in an industrial environment, where mass production is not designed to take care. The point is not how we feel about things, and how we treat each other. I think this is a special obsession and dedication, sometimes reaching up to fanaticism, the desire to make every effort to make something perfect is not for himself but for others.

In an interview often heard the phrase "it's like painting the back wall of the chest", "design - that's what people notice only when it is absent ", but the main idea rather than in the attention to detail, and in attention to people. The way the thing looks, feels and works, makes a deep impression on us. Touching things, we can almost immediately decide that in front of us: or ephemeral thing that will last for many years, the fashion trend or timeless classic, it is significant or not at all necessary.

Is inexpensive tablet or laptop will cost you less than those that are twice as expensive, but will last three times longer? Really low price is more important than the pleasure of buying? I bought a lot of Apple equipment, but also, and I have gained a lot of unnecessary stuff. When I hear Ive talks about Apple philosophy, I realize how much this company valued manual labor, which has superiority of quality over quantity.

Also, very close to me the idea that the "how" is often more important than the "what." Ive no interest in what is a thing that is important as it has been done for him.

Perhaps we are talking about HOW it ever been done, much more than the other stages of the process. [...] The idea is not, when and who came up with this thing, and how it was made. [...] We really think that this is much more interesting than the "biography" of things

Apple will produce more iPhone and iPad. More Mac. iOS 8 and OS X 10.10, most likely, will be released next year. This will create even more variations of existing products and, of course, there will be new. And if Apple does not change its strategy dramatically, new items are unlikely to get shocking. However, much more interesting to very different questions, namely, how they are created. What will the design decisions? Do they coincide with the capabilities of engineers? What decisions need to take? What kompromiscy go? How will this affect the result? How to change and adapt the interface? How will develop programs and services? What materials will be needed and how they will be used? What gaps still to be filled and what problems - to solve?

It's really exciting.

And it's not just Apple. When I hear Ive talks about his work, I as the author, editor and creator of the podcast I want to relate to his work with the same care. It inspires me to take on more complex questions and seek answers to them for the sake of my readers and listeners. I want to work harder and achieve more lofty goals.

Jony Ive does not like public speaking. It is a pity, because it copes with them. I think he prefers his work to speak for him. If you have not watched this interview - I recommend to see them as soon as possible. This is one of the best explanation as to what is it that makes Apple such as we know it.

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And you've watched an interview with Johnny Quince? What have you done to conclusions and whether they agree with the conclusions of the author of this article? Tell us in the comments.

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