Review of the John Edson book "Lessons from Apple's design"

Today I want to tell you about the book John Edson "Design Lessons from Apple"That promises to reveal the secrets of all concerned" insanely great "products and services on the example of successful apple corporation. John Edson - president of the world's leading design company LUNAR, works in conjunction with Apple, a teacher of design excellence in Stanford University, in a word, a man of great experience in the field of industrial design, which he shares with his readers on pages of this book.

The first thing I want to point out a book about design - it is her own design. Russian edition exactly copies the appearance of the original, and it looks so that the hands themselves are drawn to it. Bright illustrations, spectacular, but restrained design - all this makes you from the first minute plunge into the atmosphere of beauty. I think everyone will agree that a manual on the design printed on the yellowish pages, without illustrations, and in paperback - does not cause any trust.

Thus, we begin to read in the first chapter, we see, for whom these lessons are:

My main motivation in writing this book - to help business people organize advice we give to clients on a daily basis, to help designers understand how to expand their role in the business

If you are not a designer and a businessman (like me), this is not a reason to immediately close the book and think, if you have friends that she can come in handy. Yes, at the end of each chapter you really expect "questions for reflection", where every line has references to "your company" and "your product", but there will be nothing wrong if you simply their perelistnete.

For me, "Lessons from Apple's design" does not become a waste of time, although I do not have company, dreams of becoming similar to Apple. Council relating to business only, by the way, not so much - the author hopes that the reader himself will bring the majority of the formula for success, based not only on what has made Apple's, to create as attractive and desirable to the buyer equipment, but also on their own experience in their particular industry.

Basically, the "design lessons," as it should be books of this genre, made up of stories from the life of Edson - his experience of working with such giants as, in fact, Apple's, as well as Motorola, HP, Philips, a toothbrush Oral-B Cross Action, thinking about why we need good design and where it to find.

Apple completely different approach to the subject of taste. Jobs did not trust focus groups and instead look inside Apple, from its designers and other employees of the organization Answers to questions about the direction in which to develop a product, what features should be included, as it should to look like. He wanted Apple to not follow the crowd, and paved the way and has become a trendsetter in its sector. "You can not just ask customers what they want and then try to give them just that. By the time you create it, they'll want something new, "- he said

The main task of "Lessons of design" - is not to teach you how to create, invent and draw, but to rethink the design value in the industry. For many years, "appearance" technology has been in the background, customers can easily lure a powerful processor, built-in camera in your phone or the hard drive size. Now that the technology race exhausted consumer and few people can take more than 16GB of memory, which are in almost every smartphone, it's time to race the external data. Here Apple has no equal. You probably met people who are dissatisfied with the functionality, cost or closed system of Apple devices. But if you meet at least one unhappy with their appearance?

Create design like Apple is creating an organization based on the concept of taste, talent and culture of design. You must be the arbiter of taste, the design team with many features, company policy that welcomes creative thinking, risk and experimentation

"Design Lessons" - a reading light with beautiful illustrations, which creates a creative mood and motivation for achievement. And, although I am not a lover of literature in the spirit of "Let's do what Apple's", because each case is different, and many books have not read about the oratory or the principles of management - you is unlikely to turn into a Steve Jobs, but you can always just be yourself, improving your business and your life, getting some informative lessons even from the stories of the tooth brushes.

Buy the book "Design Lessons from Apple» on Ozon